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Digital Marketing

This event has ended.
Begins: Wednesday, September 25, 2013 at 9:00am
Ends: Wednesday, September 25, 2013 at 2:00pm
Location: ANA Headquarters
708 Third Ave (Btwn E 44th & E 45th Streets)
33rd Floor
New York, NY 10017

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. JOHNSON & JOHNSON:  DIGITAL MARKETING CASE STUDY
(10:00-11:00AM)
In this session, Amy Pascal, Director, Digital Marketing Strategy, US Skincare Brands – Johnson & Johnson will share how they utilize digital consumer insights and brand portfolio integration strategies to target their portfolio of notable brands, including Aveeno, Neutrogena, Clean & Clear, Johnson's, RoC, and Lubriderm through e-commerce, mobile marketing, and social media.

Speaker:
Amy Pascal
, Director, Digital Marketing Strategy, US Skincare Brands – Johnson & Johnson


I. ABSOLUT VODKA: CONTENT MARKETING CASE STUDY
(11:15AM-12:15PM)
Catherine Davis
, President, Vizeum Americas and Andre Marciano, Director, Media & Integrated Communication, Pernod Ricard USA will present a case study about developing and distributing content for Absolut Vodka.

Speakers:
Catherine Davis, President – Vizeum Americas
Andre Marciano, Director, Media & Integrated Communication – Pernod Ricard USA


LUNCH (12:15 – 1:00PM)


III. ANA MEMBER ROUNDTABLE DISCUSSION
 (1:00-2:00PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we will discuss key takeaways from today's meeting and open the floor for ANA Digital Marketing Committee members to suggest topics for future meetings.

Facilitator:
Tom Cunniff, ANA Digital Marketing Committee Chair

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