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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. METLIFE INTEGRATES PEANUTS® IN THEIR PRODUCTION PROCESS (10:00-11:00AM)
Since 1985, Snoopy™ and Peanuts® have served as MetLife's brand ambassadors, playing key roles in MetLife's marketing, advertising and promotional activities. MetLife's first advertisements featuring Peanuts® were inspired by Linus and his security blanket, which symbolized the dependability and comfort that MetLife provides its customers. In this session, MetLife will discuss their approach to integrating the various Peanuts® characters throughout the production process, especially through television. (PEANUTS © 2014 Peanuts Worldwide, LLC)
Sam Schoenfield, Vice President, Global Brand & Marketing – MetLife
II. PUTNAM INVESTMENTS: IN-HOUSE VIDEO PRODUCTION BEST PRACTICES (11:15AM-12:15PM)
Putnam Investments has a wealth of online content to help their advisors. The ability to leverage video technology allowed Putnam Investments to bring their video capabilities in-house. In this session, Putnam will share best practices on their video production process and discuss how they work with their in-house agency.
Maureen Hartigan, Director, Marketing Communications – Putnam Investments
LUNCH (12:15 – 1:00PM)
III. MICROSOFT: THE INTEGRATED PRODUCTION PROCESS (1:00– 2:00PM)
With an integrated production process, there are several benefits you can achieve in addition to cost savings such as productivity savings, improved coordination, greater functionality and purpose, and better management of talent and music rights. In this session, Microsoft will discuss their integrated production process and provide best practices for marketers to leverage its benefits.
Trish Murray, Brand Executive Producer – APR
Nikki Thomas, Senior Marcom Manager – Microsoft
IV. STATE COMMERCIAL PRODUCTION INCENTIVES – THE DISCUSSION CONTINUES (2:00-2:30PM)
Many states offer financial incentives to shoot commercials in their states. In 2012 ANA published guidance on this via the white paper "The Found Money of State Commercial Production Incentives." In April 2014, ANA released an addendum, outlining principles for the working relationship between advertisers and production companies on state commercial production incentive jobs. While there is not consensus between marketers and production companies on all issues, ANA believes that recent discussions have stimulated meaningful dialogue and that has helped advance the awareness, knowledge and use of state commercial production incentives.
Andrew Kritzer, Senior Director – ANA
John Lick, Executive Producer, Broadcast Production – Target Corporation & ANA Production Management Committee Co-Chair
Valerie Light, Manager, Broadcast Production – Verizon Communications & ANA Production Management Committee Co-Chair