|Begins:||Wednesday, June 4, 2014 at 9:00am|
|Ends:||Wednesday, June 4, 2014 at 2:00pm|
708 Third Ave (Btwn E 44th & E 45th Streets)
New York, NY 10017
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. HOW METLIFE BUILDS ITS BRAND WITH PEANUTS® (10:00-10:50AM)
Since 1985, Snoopy™ and Peanuts have served as MetLife's brand ambassadors, playing key roles in MetLife's marketing, advertising and promotional activities. MetLife's first advertisements featuring Peanuts were inspired by Linus and his security blanket, which symbolized the dependability and comfort that MetLife provides its customers. Today, the characters continue to generate warmth for the brand, promote the company's approachability and trustworthiness and distinguish MetLife from its competition. In this session, MetLife will discuss how they work with Peanuts and what goes into developing an integrated campaign that incorporates the various Peanuts characters.
PEANUTS © 2014 Peanuts Worldwide, LLC
Sam Schoenfield, Vice President, Global Brand & Marketing – MetLife
More to come!
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