Start: Tuesday, June 13, 2017 at 9:00am
End: Tuesday, June 13, 2017 at 2:30pm
708 Third Avenue (between 44th and 45th Streets)
New York, NY 10017
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend In-Person||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Will Not Attend||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
THE ANA INVITES PRODUCTION CONSULTANTS TO ATTEND THIS PRODUCTION MANAGEMENT COMMITTEE MEETING. PRODUCTION CONSULTANTS SHOULD EMAIL CRYSTAL ALBANESE IF THEY WOULD LIKE TO REGISTER TO ATTEND.
NETWORKING BREAKFAST (9:00–9:45AM)
I. FORD MOTOR COMPANY & TOOL: RACING INTO THE VR AGE (10:00–11:00AM)
Last August, 113 year old Ford Motor Company launched its foray into virtual reality by introducing the auto industry's first dedicated branded VR app and recurring content series. The launch marked yet another remarkable instance of a storied legacy company taking major risks and investing in innovation to build relationships with a new generation of consumers. In this session, Lisa Schoder, U.S. Integrated Marketing & Media Manager – Ford, Dustin Callif, Managing Partner, Digital – Tool and Christian Colasuonno, Director of Digtal Production – GTB discuss the mental and creative fortitude required of any organization and its leaders considering real, transformational innovation.
Lisa Schoder, U.S. Integrated Marketing & Media Manager – Ford
Dustin Callif, Managing Partner, Digital – Tool
Christian Colasuonno, Director of Digtal Production – GTB
II. INCENTIVIZING CREATIVITY: EFFECTIVELY ON BOARDING A PRODUCTION INCENTIVE STRATEGY (11:15–12:15PM)
One approach for stretching production budgets is the use of State Production incentives. But what does it take to make that happen? Elite will refresh us on what these incentives are, but this discussion will focus on the considerations Kellogg navigated to successfully integrate these programs into their overall content strategy.
Karl Miller, Director, Content Production – The Kellogg Company
John Ryan, President – Elite Commercial Incentive Services
III. ANA PRODUCTION TRANSPARENCY UPDATE (1:15 – 2:00PM)
In 2016 ANA issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. These reports were influenced by work from the ANA Media Transparency Task Force, a group of members primarily from the ANA Media Leadership Committee. In fall 2016 ANA convened a task force that examined transparency issues (if any) in production. As we did with the Media Transparency Task Force our process was as follows: identify consultants/outside resources who have a perspective on this issue; have each consultant share their perspective with the Production Transparency Task Force; recap the key learnings and decide on a course of action, if warranted. This session will provide an update on work from the task force to date as well as highlight the findings and recommendations.
Crystal Albanese, Senior Manager – ANA
IV. MEMBER ROUNDTABLE DISCUSSION: PRODUCTION TRANSPARENCY (2:00–2:30PM)
In this roundtable discussion, we will discuss in more detail the results and recommendations of the Production Transparency Task Force. We will ask members to share their issues or concerns that they may have experienced in this area and further discuss any recommendations marketers can make to prevent any transparency issues at their brand. We will also explore and discuss the major trends, topics and current issues members are facing as well as which topics we should cover in more depth at future committee meetings.
Valerie Light, Manager, Broadcast Production – Verizon Communications and ANA Production Management Committee Co-Chair
John Lick, Manager, Brand Building Integrated Production – The Procter & Gamble Company and ANA Production Management Committee Co-Chair
Crystal Albanese, Senior Manager, Confereces & Committees – ANA
Webinar information, if available, will be provided to registrants only.