Production Management

Day # 1 March 2

Time: 9:30-2:30 PST (Networking Breakfast 9-9:30 am - Introductions and Review of Agenda 9:30-9:45 am)
Location: Eastman Kodak, 6700 Santa Monica Boulevard, Los Angeles, CA 90038

I.  EASTMAN KODAK COMPANY: NEW FILM, MORE CHOICES (9:45-10:45 PST)
In this session, Melanie Jones, Broadcast Commercial Account Manager - Eastman Kodak Company and Aaron Saffa, Broadcast Commercial Account Manager - Eastman Kodak Company will discuss the importance of understanding the true costs and benefits associated with both film and digital capture (production through post) for broadcast commercial production in today's marketplace. As part of this presentation, Kodak will share elements of its "Film. No Compromise" campaign, featuring Directors and DPs discussing the nuances of shooting film, and options to do so within budget, often at rates that are very competitive with or even less expensive than today's digital options.
Speakers:
Melanie Jones, Broadcast Commercial Account Manager - Eastman Kodak Company
Aaron Saffa, Commercial Account Manager - Eastman Kodak Company


II.  OPTIMIZE YOUR AD SPENDING: CHOOSING THE RIGHT DIRECTOR FOR YOUR PROJECT (11:00-12:00 PST)
The key cost driver in TV production is the director. In this session, Ron Hacohen, Brand Executive Producer - Advertising Production Resources, will discuss how to maximize return on ad production spending as well as an in-depth review of the latest processes, best practices and cost efficiencies for getting the most value out of your ad production dollars. This session will provide the tools you need for effective and efficient ad production management.
Speaker:
Ron Hacohen, Brand Executive Producer - Advertising Production Resources


III.  ECOSET: GREEN PRODUCTION (1:00-2:00 PST)
EcoSet offers green solutions and logistical environmental support. They partner with non-profits, coordinating the donation of left over materials and assist production to give back to the community. In this session, EcoSet will show how re-purposing and donation of post-production products and merchandise can have a positive impact on the communities it serves as well as provide a positive brand image for the companies that donate.
Speakers:
Megan Dobratz, Client Program Strategist, Environmental Consultant - EcoSet


Day # 2 March 3

Time: 9:30am-12:00 PST (Breakfast and lunch will be served)
Location: Prime Focus, 1800 N. Vine Street, Los Angeles, CA 90036


IV.  PRIME FOCUS: TARGET 2D TO 3D CONVERSION
As a follow-up from our last meeting, Prime Focus and Target collaborated to provide a demonstration on how to convert a 2D spot to a 3D spot. In this session, Richard Baker, Senior Stereographer - Prime Focus and Matt Bristowe, Senior Producer - Prime Focus will demonstrate step by step, the process they undertook to develop the conversion and will showcase the results, as well as discuss cost implications and how to maximize impact of your commercial with this exciting new technology of the future.
Speakers:
Richard Baker, Senior Stereographer - Prime Focus
Matt Bristowe, Senior Producer - Prime Focus


V.  STATE SPONSORED PRODUCTION TAX INCENTIVES UPDATE (11:15-11:45 PST)
Securing state tax incentives for producing commercials is rapidly building momentum among prolific advertisers. Advertisers are realizing the large potential for cost savings and are beginning to understand how to manage the advertising agencies and production houses to achieve optimal success. While the agencies are slower to embrace achieving these savings for their clients, there are several key steps the advertiser can take to help smooth the process. In this session, Howard Markowitz - Ease Commercial Services will discuss how several key states are in the process of revising their programs to become even more attractive to advertisers, including allowing first cycle residuals to qualify for the tax incentive. Ultimately, these programs will give a viable alternative to advertisers who do not want to shoot off-shore.
Speaker:
Howard Markowitz - Ease Commercial Services