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Joint Meeting of Production Management & Advertising Financial Management, West Coast Chapter

This event has ended.
Begins: Tuesday, March 12, 2013 at 3:00pm
Ends: Wednesday, March 13, 2013 at 2:30pm
Location: Columbia Records, a Division of Sony Music
9830 Wilshire Blvd
3rd Floor
Beverly Hills, CA 90212

Meeting notes are available to current, logged in Members only.

TUESDAY, MARCH 12th

SONY PICTURES STUDIO TOUR (3:00pm – 5:00PM)
10202 West Washington Blvd
Culver City, CA 90232
(Please enter at the gate on Overland between Culver and Washington Blvd.)

Attendees will participate in a tour of Sony Pictures Studios in Culver City, CA, where they'll experience a piece of movie history. Located on one of the world's most famous studio lots, the walking tour gives attendees a rare glimpse of old Hollywood's glory days and shed light on the film and television production process by taking you to various soundstages. Sony Pictures will also share how they work with brands and integrate them into their movies.

NETWORKING COCKTAILS/DINNER SPONSORED BY DELUXE (6:00-9:30PM)
Spago
176 North Canon Drive
Beverly Hills, CA 90210

WEDNESDAY, MARCH 13th

** This ANA Committee meeting is open to production consultants who are accompanied by a client-side marketer. Client-side marketers can attend via teleconference. To RSVP email Yasmin Melendez at ymelendez@ana.net **


NETWORKING BREAKFAST (9:00–9:30AM)

INTRODUCTIONS (9:30–9:45AM)


I. COLUMBIA RECORDS: THE POWER OF MUSIC IN ADS - IS THERE AN ROI?
(9:45-10:45AM)
In advertising, music is often used to establish a rich emotional connection to consumers. However, that subjective measure is often difficult to quantify as it's seen as an incremental cost versus a tool that can help drive incremental sales, create media savings, or deliver greater social media reach. This presentation will look at some hard data to put structure around a very unstructured medium.

Speaker:
Elliot Lum, Vice President, Strategic Marketing, Columbia Records, Division of Sony Music

II. MICROSOFT: DIGITAL PRODUCTION DECOUPLING CASE STUDY
(11:00AM-12:00PM)
For the past two years, Microsoft has been working on a project to decouple digital production from agencies. They completed their pilot program and are now rolling out the new process to all of their business groups. Hear how they embarked in this journey, improved the quality of their digital production, and saved on digital deployment costs as a result of the new process.

Speaker:
Guy Tsutsumoto, Sr Procurement Manager, Microsoft Corporation
Chad Nesland, Senior Category Manager, Technical Services, Microsoft Corporation 
Jeff Baccetti, Sr. Catergory Manager, GPG Technical Services Management, Microsoft Corporation


LUNCH (12:00-12:30PM)


III. ROUNDTABLE DISCUSSION
(12:30-2:00PM)
In this session, Production Management & Advertising Financial Management, West Coast Committee members will be asked to share their experiences and perspectives on the following topics:

  • When Creative Goes Over Budget
  • Production De-Coupling
  • Creating Long-Term Vendor Relationships
  • Update on State Commercial Production Incentives

Facilitators:
John Lick
, Executive Producer, Broadcast Production, Target Corporation, ANA Production Management Committee Co-Chair
Valerie Light
, Advertising Production Manager, Verizon Communications, ANA Production Management Committee Co-Chair
Ron Jensen
, National Manager - Financial Synergies, Toyota Motor Sales U.S.A., Inc, ANA Advertising Financial Management West Coast Chapter Chair


IV. ANA PROCUREMENT TASK FORCE VALUE METRICS SURVEY RESULTS
(2:00-2:30PM)
This session will showcase the recent work of the ANA Procurement Task Force, whose mission is to define and elevate the role of marketing procurement as well as close the gaps on the value of procurement between procurement and internal marketing as well as procurement and external agencies. Our 2013 Procurement Value Metrics Survey identifies the metrics used to measure the success/contribution of the marketing procurement organization and concludes that marketing procurement must evolve from a tactical to a more strategic role.

Speaker:
Meghan Medlock, Director, Committees & Conferences, ANA

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