Advertising Production Management
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Meeting notes are available to current, logged in Members only.
** This ANA Production Management Committee meeting is open to production consultants who are accompanied by a client-side marketer. Client-side marketers can attend via teleconference. To RSVP email Yasmin Melendez at firstname.lastname@example.org. **
NETWORKING BREAKFAST (9:00–9:30AM)
I. AICE RECOMMENDED PRACTICES: DIGITAL PRODUCTION (9:45-10:45AM)
A recent survey of AICE member companies revealed that nearly 90% of all advertising and marketing projects are now shot with digital cameras and only about 10% originate on film. The move away from the film-originated work model has left us with a daunting array of camera file formats and significant new challenges in the post production process. It is critical for advertisers to understand the impact of the ever-changing digital production landscape on their production budgets and schedules. Hear about AICE Recommended Practices: Digital Production and the rationale behind the recommendations and a summary of the AICE member survey on Digital Production results.
Burke Moody, Executive Director, AICE
Clayton Hemmert, President, AICE (Crew Cuts, NY)
Jeff Drury, Chairman, AICE Technical Committee (the Whitehouse NY)
II. PROCTER & GAMBLE COMPANY: PRODUCTION INSURANCE (11:00AM-12:00PM)
Hear a case study from Procter & Gamble on production insurance and how they assess risk management and insurance needs for all of their advertising production.
Renato Ibarra, Advertising Production Manager, Procter & Gamble Company
III. ROUNDTABLE DISCUSSION (12:00-12:45PM)
In this session, Production Management Committee members will be asked to share their experiences and perspectives on a production hot topic. This is a great opportunity to learn from your peers at other companies.
John Lick, Executive Producer, Broadcast Production, Target Corporation, ANA Production Management Committee Co-Chair
Valerie Light, Advertising Production Manager, Verizon Communications, ANA Production Management Committee Co-Chair
IV. CAMPBELL SOUP COMPANY: WAYS TO SAVE ON STORING YOUR CREATIVE ASSETS (1:30-2:15PM)
Hear how Campbell Soup Company saved thousands of dollars by purging and consolidating their creative assets. When Campbell Soup transitioned from one vendor to another they had years worth of assets that they were paying to store and no clear retention and purging policy. Attendees will hear how they consolidated from over 1000 cartons to under 300, best practices they discovered during this process, how to develop a retention & purging policy, and tips to help you save on storage fees.
Geoff Bado, Senior Manager, Advertising Production, Campbell Soup Company
IV. IDEAS FOR FUTURE MEETINGS (2:15-2:30PM)