|Begins:||Wednesday, November 20, 2013 at 9:00am|
|Ends:||Wednesday, November 20, 2013 at 2:45pm|
|Location:||Advertising Research Foundation
432 Park Avenue South
New York, NY 10016
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00–9:45AM)
I. TV/DIGITAL POST-PRODUCTION & AD DISTRIBUTION: 2014 INDUSTRY OUTLOOK (10:00-10:50AM)
PostAds Group will provide a point of view on how 2013 industry events are impacting the TV/Digital Post-Production & Ad Distribution industry: the Omnicom-Publicis merger, Deluxe-Hogarth-Zonza, Extreme Reach Acquiring DG and Comcast-Mediaocean are among the newly formed entities offering new global technology platforms that every advertiser should be aware of in the coming year.
John Lipuma, CEO – PostAds Group
II. HOW TO GET THE MOST OUT OF YOUR EDITING DOLLAR (11:10AM-12:00PM)
What post production pitfalls should you be aware of going into your next project? What is the impact of multiple cameras and formats? How much 'fixing and replacing' will be required after the shoot? Is your review and approval process as efficient as it can be? Are the lines of communication with your agency, editor and post production partners open and efficient? What are your deliverables and how can you maximize your post production spend? There are many interlocking stages in the post production process. Burke Moody and members of AICE New York will offer insights into maximizing value in post production.
Burke Moody, Executive Director – AICE
III. NEW DEVELOPMENTS IN THE PAYMENT OF NON-UNION CREW IN COMMERCIALS (OVERTIME FOR PRODUCTION PERSONNEL, EXEMPT VERSUS NON-EXEMPT EMPLOYMENT CLASSIFICATION) AND OTHER EMPLOYMENT-RELATED ISSUES (1:00-1:50PM)
In the last few years, passage of "wage theft" laws in California, New York, and other states, and changes in the labor law enforcement environment have caused production companies to examine their employment practices, and it is now commonplace to see overtime on production personnel in production company bids on US jobs. For some production personnel, this is entirely appropriate, but for others, it is not. Unfortunately, there is a lot of inconsistency from one company to another in how these overtime hours are being bid and how these employees are being paid. Insofar as the setting of precedent is a significant factor in the interpretation and enforcement of labor law, it is important that the situation is not blown out of proportion and precedents are not set that may create a common practice of paying overtime in categories where it is not required. Since standards are in flux in this area, it is important for advertisers and consultants to understand what the issues are and their implications. In addition, recent legal decisions in the payroll industry may drive cost increases in the handling of crew payroll as well.
Alex Blum, Chief Strategy and Innovation Officer - APR Management
IV. WHAT'S NEW IN THE WORLD OF AD-ID (2:05-2:45PM)
Ad-ID is the industry coding standard for identifying advertising assets across all media platforms. Use of Ad-ID provides the necessary identification required by all parties for fair talent compensation. This session is a primer on what advertisers need to know about Ad-ID, how to get started, and the advantages for production professionals. Harold Geller will discuss Ad-ID, its collaboration with Adobe on digital ad slate for XMP, as well as an update on the MXF Commercial Delivery specification (AS-12).
Harold Geller, Chief Growth Office - AD-ID LLC