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237 West 42 St
New York, NY 10036
I. HOW MARKETERS & PRODUCTION COMPANIES CAN LIVE TOGETHER (W/O KILLING ONE ANOTHER) TO BENEFIT FROM STATE COMMERCIAL PRODUCTION INCENTIVES (9:00-10:00AM)
Many states now offer financial incentives to shoot commercials in their states. The savings can be quite significant, often ranging from between 15 to 30 percent of production spending in that state. Whose money is it? Marketers and production companies have been in dispute on that. But recently, AICP (Association of Independent Commercial Producers) and ANA (Association of National Advertisers) have gotten together and agreed on joint principles to share the benefit of state commercial production incentives.
Bill Duggan, Group EVP, ANA
Matt Miller, President and CEO, Association of Independent Commercial Producers (AICP)
Shelley Landgraf, President, The Landgraf Consulting Group
John Lick, Executive Producer, Broadcast Production, Target Corporation & Co-chair, ANA Production Management Committee
Valerie Light, Manager, Broadcast Production, Verizon Communications & Co-chair, ANA Production Management Committee
1065 Avenue of the Americas
New York, NY 10018
*Please note that this is when the webinar attendees will be able to attend
II. HASBRO'S APPROACH TO DIGITAL ASSET MANAGEMENT (10:45-11:45AM)
With over 150 active brandsat any given time, hasbro reworked its enterprise digital asset management system (DAM) system to ensure that television ads, packaging, videos and other assets were accurately managed as it was distributed around the world. Attendees will hear how Hasbro made the internal case for DAM, their overall content strategy as well as the content types and workflows the system helps manage.
Faith Robinson, Director ECM & DAM, Hasbro Inc.
III. ROUNDTABLE DISCUSSION (11:45AM-12:30PM)
In this session, Production Management Committee members will be asked to share their experiences and perspectives on a production hot topic. This is a great opportunity to learn from your peers at other companies.
John Lick, Executive Producer, Broadcast Production, Target Corporation, ANA Production Management Committee Co-Chair
Valerie Light, Advertising Production Manager, Verizon Communications, ANA Production Management Committee Co-Chair