Data & Measurement

when

Start: Wednesday, December 5, 2018 at 9:00am

End: Wednesday, December 5, 2018 at 2:30pm

WHERE

Facebook
New York, NY

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)

I. CHOBANI (10:00 – 10:45AM)
Chobani® LLC, America's No. 1 Greek Yogurt company partnered with the Nielsen Data Management Platform (Nielsen DMP) to leverage their rich purchase-based audience data, segmentation and AI-powered optimization capabilities. In this session, Eddie Revis, Senior Director, Marketing Communications will share how this partnership is giving Chobani the ability to reach the right audiences with relevant messages across different platforms to drive incremental retail sales and most importantly, optimize media spend

Speaker:
Eddie Revis, Senior Director, Marketing Communications – Chobani

NETWORKING BREAK

II. IMPROVING SPONSORSHIP ACCOUNTABILITY METRICS (11:00– 11:45AM)
Sponsorship has become an increasingly important component of the marketing communications mix, with growth outpacing traditional advertising. North American sponsorship spending is expected to exceed $24 billion in 2018, per ESP Properties. Yet measurement of sponsorship continues to be difficult. ANA and the Marketing Accountability Standards Board (MASB) are partnering on a project to provide greater insight and guidance into sponsorship measurement. This session will share initial project findings, including results of a recent ANA member survey and insights for improved sponsorship measurement.

Speaker:
TBD

LUNCH BREAK

III. FACEBOOK (1:15-2:00PM)
Session description to come

Speaker:
TBD

IV. MEMBER ROUNDTABLE DISCUSSION (2:00 – 2:30PM)
In this session, ANA Data & Measurement Committee members will have an opportunity to network and discuss key issues in data, measurement and analytics.

Facilitator:
Greg Pharo, Director, Media Analytics – The Coca-Cola Company and ANA Data & Measurement Committee Chair

Webinar information, if available, will be provided to registrants only.