Committees | Events & Webinars | Digital & Social, Southeast Chapter | ANA

Digital & Social, Southeast Chapter

This event is over.


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME/INTRODUCTIONS (9:45 – 10:00AM)



I. CHURCH'S CHICKEN: ENGAGING CUSTOMERS WITH A MOBILE APP (10:00 – 11:00AM)
Through the past 63 years, Church's Chicken has built a powerful and loyal customer base. Earlier this year, they embraced technology, launched a mobile app, redesigned their website and further committed to social media. In this session, Kira Clayborne, Manager, Digital Media – Church's Chicken, will share Church's Chicken's journey and explore lessons learned from these recent initiatives.

Speaker:
Kira Clayborne, Manager, Digital Media – Church's Chicken


II. GEORGIA-PACIFIC: THE ART OF STORYTELLING (11:15AM-12:00PM)
In this session, Laura Knebusch, Vice President, Marketing Activation – Georgia-Pacific Corporation will explain how Georgia-Pacific brands moved from functional benefits to making an emotional connection with the consumer through brand storytelling.

Speaker:

Laura Knebusch, Vice President, Marketing Activation – Georgia-Pacific Corporation


LUNCH (12:00 – 12:45PM)


III.
SUNTRUST BANK:  IMPACT OF MEDIA QUALITY ON ROI (12:45-1:30PM)
In this session, Jenny Wolfe, Vice President, Advertising Manager – Media – SunTrust Bank and Whitney Low, Head of Client Development – Integral Ad Science, will share an in-depth case study highlighting how unsafe, fraudulent, non-viewable impressions impact ROI. Through a focused effort using technology and data, SunTrust was able to improve digital ROI significantly. They will share the case study, results, lessons learned, and insights for marketers.

Speakers:
Jenny Wolfe, Vice President, Advertising Manager-Media – SunTrust Bank
Whitney Low, Head of Client Development – Integral Ad Science


IV. MEMBER ROUNDTABLE DISCUSSION
(1:30-2:15PM)
In this session, we will open up the discussion to talk about issues facing members and build upon those topics to explore in future meetings.

Facilitators:

Jenny Wilburn, Senior Manager, Digital Communications and Social Media – The Coca-Cola Company
Meghan Medlock, Director, Conferences & Committees – ANA