Digital & Social, Southeast Chapter

when

Start: Wednesday, April 11, 2018 at 9:00am

End: Wednesday, April 11, 2018 at 2:30pm

WHERE

Georgia-Pacific
133 Peachtree Street
Atlanta, GA 30303

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. VANGUARD GROUP: CONTENT MARKETING INNOVATION DRIVES BRAND GROWTH (10:00AM-11:00AM)
The Vanguard Group is an American investment management company based in Malvern, Pennsylvania with over $4.4 trillion in assets under management. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds (ETFs) in the world.The Vanguard Group knows that content can be an easy addition to any marketing plan, but it can fall flat when trying to tie creative content to business results. During this presentation, discover how Vanguard's large amount of content is being streamlined through a creative framework that helps prioritize, develop high impact creative, and measures multi-channel touch points through the path to conversion.

Speaker:
Bonnie Cruice, Senior Advertising Creative Strategist -The Vanguard Group


II. MARRIOTT INTERNATIONAL: EMERGING TECHNOLOGIES TO DRIVE GUEST ENGAGEMENT(11:15AM-12:15PM)
With the acquisition of Starwood Hotels & Resort, Marriott became the world's largest hospitality company. They have created an impressive loyalty program, which includes a slew of new benefits and a keen focus on customer experiences. In this session, David Kepron, Vice President, Global Design Strategies – Marriott International will share insights into how Marriott is leveraging neuroscience and emerging technologies to build great customer experiences, fundamentally changing the way they are interacting with guests.

Speaker:
David Kepron, Vice President, Global Design Strategies – Marriott International


LUNCH (12:15PM-1:00PM)


III. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (1:00 – 2:00PM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Meghan Medlock will share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Speaker:
Meghan Medlock, Senior Director, Committees and Conferences – ANA

Webinar information, if available, will be provided to registrants only.