Digital & Social, Southeast Chapter

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. ATLANTA HAWKS: CONTENT MARKETING CASE STUDY
(10:00 - 11:00AM)
In this session, Jaryd Wilson, Digital Content Manager – Atlanta Hawks, will share the innovative work the Atlanta Hawks are doing in the content marketing space as they manage content creation and production through multiple platforms via an in-house content team,

Speaker:
Jaryd Wilson, Digital Content Manager – Atlanta Hawks


II: GEORGIA-PACIFIC: SOCIAL MEDIA CENTER OF EXCELLENCE
(11:15AM – 12:15PM)
In this session, Melissa Kinard, Social Media Manager – Georgia-Pacific, will share the terrific work they are doing for Brawny Towels, STAINMASTER home cleaning products, and Vanity Fair napkins via their Social Media Center of Excellence for the Consumer Products Retail Business and how they work together with agencies ans social tool/platform vendors.

Speaker:
Melissa Kinard, Social Media Manager – Georgia-Pacific


LUNCH (12:15PM-1:00PM)


III. CONAGRA: DIGITAL AND SOCIAL CASE STUDY
(1:00-2:00PM)
Conagra Brands, Inc. headquartered in Chicago, is one of North America's leading branded food companies. The company's portfolio includes Conagra's iconic brands, such as Marie Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®. In this session, Erica Hughes, Media Manager - Conagra Brands, will share the innovative work that Conagra is currently doing in the digital and social media space.

Speaker:
Erica Hughes, Media Manager – Conagra Brands


IV. MEMBER ROUND TABLE DISCUSSION: SOCIAL MEDIA MEASUREMENT & AGENCY/VENDOR MANAGEMENT
(2:00-2:30PM)
In this member roundtable discussion, we'll discuss social media measurement, agency/vendor management, and the best practices/challenges with social media. Come ready to share and learn from each other! We will also discuss major trends, topics, and current issues members are facing in digital and social and which topics we should cover in more depth at future committee meetings.

Facilitator:

Meghan Medlock, Senior Director, Conferences & Committees – ANA