Shopper Marketing, Midwest Chapter

when

Start: Wednesday, November 15, 2017 at 9:00am

End: Wednesday, November 15, 2017 at 3:00pm

WHERE

Reed Smith
10 South Wacker Drive
Chicago, IL 60606

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend in-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)

I. Session 1: Influence in the Digital Age: This Time It’s Personal  (10:00AM – 10:50AM)
We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.

Where once the mass media reigned supreme as the major opinion formers and tastemakers, consumers are now subject to multiple and shifting influences.

While others have attempted to define influence in the digital age, Grayling’s Inside Influence research takes account of the collision of these technological, societal and demographic factors, and what that means for brands.

Speaker:
Jon Meakin, 
Global Head of Strategic Services, Grayling

COFFEE BREAK (10:50AM – 11:10AM)

II. Session 2: TBD (11:10AM – 12:00PM)

Speaker:
Adam Grahek, AVP, Integrated Marketing, Wells Fargo

LUNCH & ROUNDTABLE DISCUSSION  (12:00PM – 1:15PM)
Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Session 3: Smart Shopper Marketing Displays:  From Compliance Traceability to Increased Sales (1:15PM – 2:00PM)
Shopper marketing displays and the products they showcase are becoming smart through emerging digital capabilities.  In a market where under 40% of shopper marketing displays are correctly setup, brands are looking to these new capabilities to improve compliance and traceability, reduce lost spend, drive sales and consumer engagement and provide new, real time data management capabilities.  What's more, these new smart displays do not require new hardware installations, and can be executed using basic smart phone capabilities which connect to cloud-based smart products platforms.  This session will provide a demonstration of these emerging smart display solutions, as well as describe how smart products are the key to broader digital transformation for consumer products companies.

Speaker:
Ryan McManus, SVP Partnerships and Corporate DevelopmentEVRYTHNG


 

Webinar information, if available, will be provided to registrants only.