Shopper Marketing, Midwest Chapter

when

Start: Tuesday, November 13, 2018 at 9:00am

End: Tuesday, November 13, 2018 at 3:00pm

WHERE

Chicago, IL

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend in-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)

INTRODUCTIONS (9:30AM – 9:45AM)


I. Session 1: Why Being ‘Basic’ Will Be Your Brand’s Best Brand Move (9:45AM – 10:35AM)
In today’s world of ever-evolving technology, marketers still need to remember the basics. Orange Leaf has spent the last year getting back-to-basics with our branding, marketing and promoting initiatives that have translated into improved same store sales. Our in-store marketing focuses on ‘zone selling’ where we are clear, concise and cohesive, making our product the hero. Our strength is our product, so our marketing works to highlight it in subtle ways and never clutter collateral with unnecessary information. 

Speaker: Kristen Campbell, Director of Marketing, Orange Leaf Frozen Yogurt

COFFEE BREAK (10:35AM – 10:50AM)

II. Session 2:  TBD  (10:50AM – 11:40AM)

III. Session 3: TBD (11:40AM – 12:30PM)

IV. LUNCH & ROUNDTABLE DISCUSSION  (12:30PM – 1:30PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


Webinar information, if available, will be provided to registrants only.