Committees | Events & Webinars | Shopper Marketing | ANA

Shopper Marketing

This event is over.


NETWORKING BREAKFAST (9:00–9:30AM)
INTRODUCTIONS (9:30–9:45AM)


I. WALMART: A DEEP DIVE INTO OUR CUSTOMER VALUE PROPOSITION
(9:45–10:30AM)
In this session, Clint McClain, Senior Director, Creative/Ideation – Walmart Stores, Inc. will provide a deep dive into Walmart's customer value proposition. In addition, attendees will learn how Walmart is showing the benefit of EDLP (Everyday Low Price) to its customers.

Speaker:
Clint McClain, Senior Director, Creative/Ideation – Walmart Stores, Inc.


II. TYSON FOODS SERVES UP SHOPPER MARKETING (10:30–11:15AM)
In this session, Tyson Foods, Inc. will highlight their best practices in shopper marketing. Attendees will learn the company's approach to collaborative planning, dealing with key stakeholders and applying measurement learnings to build their business.

Speaker:
Wanda Austin-Wingood, Senior Manager, Shopper Marketing – Tyson Foods, Inc.


III. P&G AND WALMART COME TOGETHER TO HIGHLIGHT BLACK IS BEAUTIFUL (11:15AM–12:00PM)
Created in 2006, the My Black is Beautiful campaign began as way to uplift and target black women everywhere to redefine beauty standards. Hear Procter & Gamble share the evolution of this dynamic campaign, including its partnership with Walmart to create the Road to Essence retail program.

Speaker:
Jacques Hagopian, Marketing Director – Procter & Gamble


LUNCH (12:00–12:45PM)


IV. NICKELODEON HITS THE ROAD RUNNING WITH RETAIL PROGRAMS (12:45–1:30PM)
Nickelodeon Consumer Products will share case studies around retail campaigns for their most successful products including Teenage Mutant Ninja Turtles and SpongeBob SquarePants.

Speaker:
Jessica Murphy, Vice President, Retail Marketing – Viacom


V. TOURING INNOVATION WITH WALMART (1:30–3:00PM)
Walmart will host a special tour of their one-of-a-kind store featuring creative innovations in shopper marketing including beacons and other technologies.