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Social Media

This event has ended.
Begins: Thursday, August 9, 2012 at 9:00am
Ends: Thursday, August 9, 2012 at 2:30pm
Location: ANA Headquarters
708 Third Avenue (Btwn E 44th & E 45th Streets)
33rd Floor
New York, NY 10017

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. OREO'S REAL-TIME RALLY: SOCIAL MEDIA CASE STUDY 
  (10:00 – 11:00AM)
Oreo is one of the most successful brands in social media with an audience of 27 million fans worldwide. One of the keys to success has been the way in which Oreo develops real-time currency to engage its social audience, including recent initiatives like its 100th Birthday celebration and the popular Daily Twist program. This presentation will focus on how the 100-year-old brand is keeping up with Millennials and enabling Oreo to further develop a growing and engaged audience across social media.

Speakers:
Cindy Chen, Marketing Director, OREO – Kraft Foods, Inc.
Sarah Hofstetter, President – 360i


II. UNITED STATES MARINE CORPS: VIDEO BLOGS FROM AFGHANISTAN
(11:15-12:15PM)
Sgt. Bryan Lett, Marketing and Public Affairs Chief (Recruiting Station Portsmouth) of the United States Marine Corps (USMC) started a video blog from Afghanistan in 2010. The purpose was to create a first-person account of a deployment and put the viewer in the shoes of a Marine.  Sgt. Lett's position in the USMC is a combat correspondent where he would attach to different infantry units, perform all of their duties, and would tell a story about it through his video blog as another avenue to share this information with the public. Join Sgt. Lett as he discusses how the USMC uses social media and blogging to promote the Marines and reveal their daily life serving in Afghanistan.

Speaker:
Sgt. Bryan G. Lett, Recruiting Station Portsmouth, Marketing and Public Affairs Chief – United States Marine Corps.


III. LINKEDIN: BEST PRACTICES IN COMMUNITY MANAGEMENT
(12:30-1:30PM)
As of March 2012, LinkedIn operates the world's largest professional network on the Internet with 161 million members in over 200 countries and territories.  In this session, LinkedIn will share their view on what marketers need to know on best practices for community management and how ANA Social Media Committee members can best leverage LinkedIn as a community management platform

Speaker:
Hannah Goldberg
, Manager of Financial Services East – LinkedIn


IV. SOCIAL PUBLISHING SECRETS FOR BUILDING A BETTER BRAND
(1:30-2:30PM)
The emergence of social publishing platforms like Facebook and Twitter have empowered marketers, for the first time, to create true word-of-mouth marketing campaigns with scale. Recent industry studies show that digital ad revenue hit an all-time record high in the first Quarter of 2012 and Facebook's new ad units, Sponsored Stories increased Facebook's overall ad performance. Jon Steinberg, President & COO at BuzzFeed will show how branded content is the best way for brands to create compelling content that is engaging and shareable.

Speaker:
Jon Steinberg, President & COO – BuzzFeed

 

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