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9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda

I. COTY PRESTIGE: SOCIAL MEDIA CASE STUDY AND BEST PRACTICES (10:00-10:45am)
Coty Prestige's Madonna Marketing Team will share key learnings from their Madonna Facebook sweepstakes.

Speakers:

Madonna Marketing Team:
Sara Jackson, Global Marketing Manager - Coty Prestige
Natalie Levi, Marketing Coordinator - Coty Prestige


II. INSIDE SOUTH BY SOUTHWEST (11:00am-12:00pm)
Kevin Doohan, Director, Digital Marketing – Red Bull will share an overview of the top trends, technologies and takeaways from South by Southwest.  This recap will be coupled with inspiration and insights into ways brands can utilize the most cutting edge technology to communicate with and engage their customers.

Speaker:
Kevin Doohan, Director, Digital Marketing – Red Bull


III. TWITTER:  ENGAGING USERS 140 CHARACTERS AT A TIME (1:00pm-2:00pm)
Twitter introduced its suite of paid media products a year ago, allowing marketers to connect with its rapidly growing user base in new ways.  Brent Herd, Southeast Director – Twitter will provide an educational update on recent developments and share future plans.

Speaker:
Brent Herd, Southeast Director – Twitter