Meeting notes are available to current, logged in Members only.

9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda 


I. XEROX: BUILDS A TEAM AND AN INTERNAL COMMUNITY TO WIN THE SOCIAL MEDIA RACE (10:00am-11:00am)
Before diving blindly into the digital realm, Xerox created a plan. The company developed a social media group comprised of people from all business segments who were passionate about social media communities. Xerox also created official social media guidelines and best practices in integrating social marketing into business plans and practices. From there, Xerox rolled out a slew of blogs-all fourteen of them-and created a successful YouTube channel with over 700,000 total views. Find out exactly how Xerox embraced social media, decided which social platforms to explore, and tapped into social media marketing within the b-to-b environment.

Speaker:
Duane Schulz, Vice President of Marketing Operations & Social Media - Xerox Corporation


II. HOW THE NHL ENGAGES THEIR FANS THROUGH SOCIAL MEDIA (11:15am-12:15pm)
Perry Cooper, Senior Vice President of Digital Media - National Hockey League will discuss how the NHL uses social media to engage with their fans and how they have been able to build and evolve their brand using social media tools. In this session, you will also hear how the NHL structures their social media department internally and with external partners, NHL's approach to social media measurement, and all of the best practices/lessons learned that NHL has to share in this space.

Speaker:
Perry Cooper, Senior Vice President of Digital Media - National Hockey League


III. MEMBER ROUNDTABLE DISCUSSION (1:15pm-2:15pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies.

In this session, we will divide the committee into two separate breakout groups: (business-to-consumer and business-to-business) to share social media best practices.

Facilitators:
Michael Donnelly, Group Director, Global Connections - The Coca-Cola Company
Marni Gordon, Senior Director, Committees - ANA