|Begins:||Tuesday, May 15, 2012 at 9:00am|
|Ends:||Tuesday, May 15, 2012 at 2:30pm|
708 Third Avenue (Btwn E 44th & E 45th Streets)
New York, NY 10017
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. INTEGRATING PAID AND EARNED FACEBOOK MEDIA (10:00 – 11:00 am)
Earned and paid social media are converging, with each having a multiplying impact on the other. Facebook's recent changes underscore the importance of a holistic approach, where paid media helps promote a brand's content and grow its social footprint. Successful brands will develop an integrated approach to managing and measuring social programs across community, content and advertising. In this session, 360i and Facebook discuss this new approach to social media and reveal best practices based on brands who have successfully integrated paid and earned media.
Sarah Hofstetter, President, 360i
Stephen Zangre, Manager of Global Marketing Solutions, Facebook
II. LEARN FROM KEVIN NALTS – "VIRAL VIDEO GENIUS" (11:15-12:15pm)
Kevin Nalty is the only career marketer who doubles as one of YouTube's most-viewed creators. He is the author of "Beyond Viral" (Wiley Publishing) and a marketing director at Janssen Pharmaceutical, a Johnson & Johnson company. Nalty is known online as "Nalts," and has created more than 1,000 videos seen more than 250 million times on YouTube alone. He and his videos have also appeared on CNN, NBC, ABCNews, Fox, and BBC. He is a career marketer and has consulted with and promoted leading brands including Starbucks, MTV, Crown Plaza, Microsoft, Google and Fox Broadcasting shows. In this session, Kevin will share his own success story along with best practices on leveraging brands on video.
Kevin Nalty, Marketing Director, Janssen Pharmaceutical (a Johnson & Johnson Company), author of "Beyond Viral", and YouTube celebrity
LUNCH (12:15 – 12:45PM)
III. HOW TO BUILD BRANDS ON YOUTUBE (1:00-2:00pm)
Persuasive. Personal. Precise. That's the power of video - the fastest growing online advertising format with spending expected to increase 54.7% y/o/y in 2012 (eMarketer).
Learn more about how to use sight, sound and motion to build brands on YouTube. You'll discover how to create an online video action plan to establish an engaging brand presence, amplify your message to the right audience, and measure results. In addition, you will also learn more about You Tube's latest developments and key strategies of building their programming lineup to include some of the best and brightest from Hollywood, etc to create content that lives on YouTube.
Dick Soule, Head, Global Sales – YouTube
IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we will discuss key takeaways from today's meeting and open the floor for ANA Social Media Committee members to suggest topics for future meetings.
Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Company and ANA Social Media Committee Chair