|Begins:||Thursday, May 23, 2013 at 9:00am|
|Ends:||Thursday, May 23, 2013 at 2:30pm|
708 Third Avenue (Btwn E 44th & E 45th Streets)
New York, NY 10017
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. COLE HAAN CASE STUDY (10:00-11:00AM)
Cole Haan, in partnership with BBH NY, reimagined its brand to appeal to a younger target with the introduction of the Chelsea Pump – a sexy heel designed for the New York City streets. Targeting urbanites, the campaign lit up downtown Manhattan during Fashion Week with the dare: "Don't go home." Learn how Cole Haan leveraged social media as part of their overall mix which included live-event Twitter integrations.
Erin Riley, VP of Brand Communications – Cole Haan
Sarah Watson, Chief Strategy Officer – BBH
II. ANA MEMBER "SOCIAL SNACK PACK" (11:15AM-12:30PM)
"Social Snack Pack" will be a series of short, intensive presentations, with ANA Social Media Committee Members sharing they are doing within social at their organizations. Confirmed participants are:
a) CIT: Danielle Gustafson, Director, Digital & Social Media
b) Deloitte: Turner Roach, Marketing Manager
Danielle Gustafson, Director, Digital & Social Media – CIT
Turner Roach, Marketing Manager – Deloitte
LUNCH (12:30 – 1:00PM)
III. HASBRO: IT'S RAINING CATS AND DOGS (1:00-2:00PM)
Every Monopoly player has their special token that represents who they are, so when Monopoly decided to introduce a new token to the classic game, one had to go. Rather than just making the switch, they asked the millions of fans worldwide to decide which tokens would be saved and which lucky one would be added to the new edition coming out this fall. The "Save Your Token" vote broke new social media territories with 185 countries participating in the voting. Learn how Monopoly engaged old and new fans using only social and PR to create one of the most successful programs in Hasbro history.
Victor Lee, Vice President Digital Marketing - Hasbro
IV. ANA MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we will share best practices, discuss key takeaways from today's meeting and open the floor for ANA Social Media Committee members to suggest topics for future meetings.
Michael Donnelly, SVP, Group Head Global Digital Marketing – MasterCard Worldwide and ANA Social Media Committee Chair