|Begins:||Wednesday, November 30, 2011 at 9:00am|
|Ends:||Wednesday, November 30, 2011 at 2:30pm|
|Location:||The New York Times
620 8th Avenue, Entrance on 41st Between 7th & 8th
New York, NY 10017
Meeting notes are available to current, logged in Members only.
9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda
I. HOW LORD & TAYLOR BRIDGES BRICK & MORTAR THROUGH SOCIAL MEDIA (10:00-11:00)
Lord & Taylor's festive holiday window display has become an anticipated attraction for New Yorkers and tourists each year. In this session, Ali Flack, Media Director - Lord & Taylor will share how the retailer enhanced the value of their window displays by using social media to extend the conversation to consumers beyond their flagship Fifth Avenue store. Ali will also discuss the evolution of Lord & Taylor's social media strategy, including the objectives, activation and learnings behind their most recent initiatives such as the social media extension of the "In The Know" campaign and sales of prepaid gift cards through Facebook.
Danielle Calabrese, Social Media Manager - Lord & Taylor
Ali Flack, Media Director - Lord & Taylor
Abigail Rogado, Director of Marketing & Operations - Lord & Taylor
II. THE NEW YORK TIMES: THE PSYCHOLOGY OF SHARING (11:15-12:15)
Every day millions of people share online. There has been an abundance of research on how people share online, but why do they share? The Psychology of Sharing, a study recently released by The New York Times Customer Insight and Advertising Groups, used ethnographies and quantitative surveys of 2,500 medium-to-heavy online sharers to uncover the primary motivations for sharing, identify six sharing personas and outline essential steps for marketers aiming to get their content shared. In this session, you will discover key findings from this groundbreaking research.
Brian Brett, Customer Insights Managing Director - The New York Times
III. WHICH COMPANIES ARE THE MOST SOCIAL? (1:00-2:00pm)
The Social Business index, launched in September from social business services company Dachis Group, aims to provide some insights into how "social" companies are and ranks in real time the most socially-active companies. Join Michael Donnelly, Group Director, Global Connections - The Coca-Cola Company and ANA Social Media Committee Chair, and Erik Huddleston, Chief Technology Officer - Dachis Group, as they explain how the Social Business Index works and share how ANA Social Media Committee members can take advantage of these free learnings.
Michael Donnelly, Group Director, Global Connections - The Coca-Cola Company and ANA Social Media Committee Chair
Erik Huddleston, Chief Technology Officer - Dachis Group
Sherri Maxson, Director, Interactive - U.S. Cellular Corporation