Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. COMSCORE REVEALS THE BRANDING IMPACT OF SOCIAL MEDIA (10:00–11:00AM)
comScore will share findings from their recent "Power of Like II" study, where they evaluated the branding impact of social media.  Specifically, comScore studied the role of Facebook Fans and Friends of Fans for brands like Skittles, Best Buy, Amazon, Starbucks and Target. The study provides strong actionable insights for marketers seeking ways to best navigate today's increasingly social world.

Speaker:
Andrew Lipsman, VP of Industry Insights– comScore


II. SO YOU'RE A SOCIAL BRAND, CONGRATULATIONS, NOW WHAT? (11:15AM-12:15PM)
McCann Social Central will present a deep dive into three trends radically changing the way people and brands create and consume content. Understand the implications of your new competitive space, why you need more than a USP, and how to develop your always on content strategy.

Speakers:
Mark Fallows, Executive Creative Director – McCann Worldgroup
Kandace Hudspeth, Executive Strategy Partner – McCann Worldgroup
Sharon Panelo, Digital Strategist – McCann Worldgroup


III. MEMBER ROUNDTABLE DISCUSSION (12:30-1:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies.  In this session, ANA Social Media Committee Members will be asked to share their social media best practices and key lessons learned on their current social media efforts.

Facilitator:
Marni Gordon, Vice President, Committees –  ANA


IV. SOCIAL TV – INSIGHTS AND ANALYTICS (1:30-2:30PM)
We've always known that TV drives conversation. Now, with public social media, what consumers say about the shows and commercials they watch on TV can be measured and mined for insights. Bluefin Labs will present insights and benchmarks from the 2012 London Olympics. The focus will be on major Olympics advertisers: how much social amplification did each brand drive via its Olympics TV commercials and what did consumers actually say about the different commercials?

Speaker:
Anjali Midha, VP of Insights and Analytics – Bluefin Labs
Tom Thai, VP of Marketing – Bluefin Labs