Sponsorship & Event Marketing
Start: Wednesday, June 21, 2017 at 10:00am
End: Wednesday, June 21, 2017 at 3:00pm
4900 Marie P. DeBartolo Way
Santa Clara, CA 95054
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend In-Person||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Will Not Attend||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
Please see stadium map to Michael Mina's Tailgate here. For parking directions/map click here.
INTRODUCTIONS (10:00 -10:30AM)
I. SAN FRANCISCO 49ERS: CASE STUDY IN EXECUTING PARTNERSHIP ACTIVATIONS (10:30 – 11:15AM)
In this session, the S.F. 49ers, one of the NFL's leading and most successful franchises will provide insights into how they are using their brand new facility to take sponsorship and partnership activation to unprecedented levels of success. Attendees will learn key insights into the many unique brand relationships the team has developed since the opening of Levi's Stadium.
Brent Schoeb, Vice President, Partnership – San Francisco 49ers
II. HPE: MAKING SPONSORSHIPS WORK FOR B2B (11:30AM – 12:15PM)
The distinction between B2B and B2C sponsorship strategies has always been significant for HP. In 2015 when the company separated to form two new organizations, HP Inc. and Hewlett Packard Enterprise, the need to focus on this distinction became even greater. In this session, Cyndie Wang, Sr. Director for Global Sponsorships and Alliances at Hewlett Packard Enterprise, will discuss how the focus of this new organization's strategy has evolved for an exclusively enterprise audience. Meaningful partnerships with key customers like DS Virgin Racing and DreamWorks Animation have enabled HPE to develop a 360 strategy that provides compelling case study material and relevant customer engagement opportunities.
Cyndie Wang, Sr. Director Global Sponsorships and Alliances – Hewlett Packard Enterprise
LUNCH (12:15 – 1:15PM)
III. MEMBER ROUNDTABLE DISCUSSION (1:15 – 1:45PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Sponsorship & Event Marketing Committee members are facing and build upon those topics to explore in future meetings.
Russ Findlay, Head of Marketing – Hiscox USA and ANA Sponsorship & Event Marketing Committee Chair
IV. Following the conclusion of the formal agenda, the 49ers will provide a VIP Tour and experience of Levi's Stadium (Time TBD)
More to Come!
Webinar information, if available, will be provided to registrants only.