Sponsorship & Event Marketing

when

Start: Tuesday, November 14, 2017 at 9:00am

End: Tuesday, November 14, 2017 at 2:30pm

WHERE

Columbia Records/Sony Music
25 Madison Avenue
27th Floor
New York, NY 10010

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:30AM)
WELCOME AND INTRODUCTIONS (9:30 – 9:45AM)

I. KEEPING THE RACE RUNNING: JOHN HANCOCK AND THE BOSTON MARATHON (9:45AM – 10:30AM)
Principal sponsor of the Boston Marathon for over three decades, John Hancock has provided strategic support of the world's oldest annually held marathon, while benefitting customers, sales advisors, employees and the community. From recruiting the elite athlete and ambassador teams to creating award winning social campaigns and generating millions of dollars for non-profits, learn how this landmark sponsorship continues to thrive.

Speaker:
Mary Kate Shea, Senior Director, Sponsorship and Endurance Marketing – John Hancock Financial

II. UNDER ARMOUR'S STRATEGIC APPROACH TO EVENT MARKETING (10:30AM – 11:15AM)
In this session, Kelley Walton, Head of Global Event Marketing at Under Armour, will discuss the brand's strategic approach and efforts towards seamless integration in the sponsorship and event marketing space.

Speaker:
Kelley Walton, Head of Global Event Marketing – Under Armour

III. TRANSPARENCY ISSUES IN EXPERIENTIAL AND EVENT PRODUCTION (11:30AM – 12:15PM)
The ANA released the report, "Production Transparency in the U.S. Advertising Industry", in August. The report concluded that transparency issues in the production ecosystem exist at multiple agencies and holding companies. While many of those issues relate to television/video production, the report also offered perspective that there are transparency issues in experiential and event production. Experiential and event production can have significant spend in a short period of time. Furthermore, there are often more frequent financial, operational, and reporting lapses than are typically found in broadcast and digital ad production due to the just-in-time nature of experiential and event production. In this session, a leading auditor will provide perspective.

Speaker:
Kevin Sheehan, Partner – KPMG


LUNCH (12:15PM – 12:45PM)


IV. UPDATE: SOCIAL MEDIA MEASUREMENT FOR SPONSORSHIP (12:45PM – 1:15PM)
In follow up to the ANA's recently released report around the use of social media and new technologies in sponsorship activation, Pamela Gross, Sr. Manager, Committees & Conferences at the ANA will share preliminary findings on common metrics used to evaluate these programs and companies with capabilities within this space.

Speaker:
Pamela Gross, Sr. Manager, Content Marketing, Committees & Conferences – ANA


V. MEMBER ROUNDTABLE DISCUSSION: MEASUREMENT (1:15PM – 1:45PM)
Let's continue the discussion around measurement and evaluation of sponsorship programs with your fellow committee members. Something else you'd like to discuss? Please let us know in advance and we'll be sure to include during this open forum.

Facilitators:
Russ Findlay, Chief Marketing Officer – Hiscox and ANA Sponsorship & Event Marketing Committee Chair
Pamela Gross, Sr. Manager, Content Marketing, Committees & Conferences – ANA

VI. SONY SQUARE TOUR (2:00PM – 2:45PM)
Sony Square NYC is a public space committed to showcasing innovations in products, music, movies and gaming through exclusive content, product launches, creative workshops, live performances and more. Join us for a tour of this interactive space.

 

Webinar information, if available, will be provided to registrants only.