Media Leadership

NETWORKING BREAKFAST (8:30– 9:00AM)
INTRODUCTIONS (9:00 – 9:15AM)


I. FRAUD IN DIGITAL ADVERTISING – WHAT ADVERTISERS ARE DOING ABOUT IT (9:15-10:15AM)
In 2014 ANA partnered with White Ops on a study to determine the level of bot fraud (i.e., non-human traffic) occurring across the digital advertising of leading marketers and provide insights to help eliminate such fraud in future campaigns. In this session, you will hear from a few of the ANA member company participants who will share their experiences, key learnings and action steps that came out of the study.

Speakers:
Kim Canfield, Director US Media – Colgate-Palmolive
Mark Clowes, Global Head of Advertising – American International Group, Inc.


II. MEDIA TRANSPARENCY TASK FORCE UPDATE (10:15-10:45AM)
Ad Age identified media transparency as one of its 2014 "Biggest Stories of the Year." An ANA survey found that nearly half of respondents were concerned about the transparency of media buys – undisclosed rebates and programmatic buying were among the issues noted for transparency concerns. Following a discussion at the June 2014 meeting of the ANA Media leadership Committee, it was agreed to assemble a task force to dive deeper into media transparency issues. In this session, we will share our progress to date and next steps for the ANA Media Transparency Task Force.

Facilitator:
Bill Duggan, Group Executive Vice President – ANA


III. PROTECTING YOUR BRAND IN THE DIGITAL SUPPLY CHAIN (11:00-11:30AM)
The ANA is proud to be a supporter of the Trustworthy Accountability Group (TAG) an advertising industry initiative focused on eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG will provide an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

Speaker:
Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG


IV. PROGRAMMATIC ADVANCEMENTS IN LOCAL TV (11:30AM-12:00PM)
In this session, Mark Kaline, Former ANA Media Leadership Committee Co-Chair and Brad Smith, SVP, Revenue & Operations – VIDEA, will provide an overview on the advancements being made in the automated planning, selling, and buying arena for local TV. While this is not yet programmatic in the true sense of the word, it is a solid step in that direction, and a potentially game changing advancement for the medium and those advertisers seeking to build reach and scale it effectively and efficiently.

Speakers:
Mark Kaline – Former ANA Media Leadership Committee Co-Chair
Brad Smith, SVP, Revenue & Operations – VIDEA