Media Leadership

when

Start: Wednesday, April 5, 2017 at 12:00pm

End: Wednesday, April 5, 2017 at 5:00pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
8th Floor - Training Room
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


LUNCHEON (12:00 – 12:30PM)


I. BAI BRANDS: HOW DIGITAL MEDIA IS DISRUPTING CPG (12:30 – 1:30PM)
In this session, John Denny, Vice President of E-Commerce and Media - Bai Brands will share how his team approaches digital media innovation to drive growth.

Speaker:
John Denny, Vice President of E-Commerce and Media – Bai Brands


II. HEWLETT-PACKARD: PROGRAMMATIC MEDIA STRATEGY (1:45 – 2:45PM)
In this session, Adam Benaroya, Manager of Global Media Strategy - Hewlett Packard Enterprise will take us on their programmatic journey to improve targeting and media effectiveness within a digital-centric marketing model. This session will address how HPE made the business case for change, how they addressed industry-wide gaps, and insightful takeaways for marketers when taking on in-house projects.

Speaker:
Adam Benaroya, Manager, Global Media Strategy – Hewlett Packard Enterprise


BREAK (2:45 – 3:15PM)


III. ANA MEMBER DATA & ATTRIBUTION "SNACK PACK" (3:15PM – 4:30PM)
This session will include a series of short presentations (12-15 minutes each) from ANA committee members sharing how they manage (and who is responsible for) data warehousing, analytics and attribution measurement. The "mini-presentations" will cover topic like cross-media attribution, mini case studies on how to break down silos internally around data, use of CRM data within media, and use of third party data.

Speakers:
Karen Chester, Vice President, Media Services – Bloomin Brands
Shaun Healy,
Senior Brand Manager, Media & IMC Partnerships - U.S. Cellular


IV. MEMBER ROUNDTABLE DISCUSSION: BRAND SAFETY  (4:30 – 5:00PM)
In this session, Jennifer Gardner, Senior Director Media, North America – Unilever and Rex Conklin, ANA Media Leadership Committee Co-Chair will lead a member roundtable discussion on brand safety.

Facilitators:
Jennifer Gardner, Senior Director Media, North America – Unilever and ANA Media Leadership Committee Co-Chair
Rex Conklin, ANA Media Leadership Committee Co-Chair


"ANA UNPLUGGED" NETWORKING RECEPTION (5:00 – 7:00PM)
Please join us for the next installment of the "ANA Unplugged" networking reception. Open to ANA members and invited guests. Enjoy beer, wine, and good conversation. Please register here


ANA Media Leadership Committee members are also invited to the WFA Media Forum: 9am – 3pm, Thursday, April 6th. Agenda and location can be found here.
If you would like to attend the April 6th WFA Media Forum, please RSVP directly to Barbie Romero at bromero@ana.net.

Webinar information, if available, will be provided to registrants only.