Media Leadership

This event is over.


BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. XEROX: "SET THE PAGE FREE" MEDIA CASE STUDY (10:00– 10:45AM)
Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. In this session, John Fredette, Director Global Advertising & Media - Xerox Corporation will share details and learnings about their recent Project: SET THE PAGE FREE brand media initiative.

Speaker:
John Fredette, Director, Global Advertising & Media – Xerox


II. DR PEPPER SNAPPLE: BRINGING PROGRAMMATIC IN-HOUSE (11:00AM-11:45AM)
In this session, Blaise D'Sylva, Vice President of Media – Dr Pepper Snapple Group will share insights and learnings on bringing their programmatic media practice fully in-house.

Speaker:
Blaise D'Sylva, Vice President of Media – Dr Pepper Snapple Group


III. HOW ANA MEMBERS ARE USING INFLUENCER MARKETING 
(11:45 – 12:00PM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session, Meghan Medlock will share preliminary results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more.

Speaker:
Meghan Medlock, Senior Director, Committees and Conferences – ANA


IV. MEMBER ROUNDTABLE DISCUSSIONPROGRAMMATIC MEDIA (12:00-12:15PM)
In this session, Marni Gordon, Senior Vice President, Committees and Conferences – ANA and Meghan Medlock, Senior Director, Committees and Conferences – ANA will lead a member roundtable discussion on programmatic media, including how ANA members are conducting programmatic initiatives, how member companies staff their programmatic campaigns and work with agencies, as well as overall benchmarking in the programmatic space.

Facilitators:
Marni Gordon, Senior Vice President,Committees and Conferences – ANA
Meghan Medlock, Senior Director, Committees and Conferences – ANA


LUNCH (12:15-1:00PM)


IV. 4A'S MEDIA LEADERSHIP COUNCIL – OPEN DISCUSSION WITH ANA MEDIA LEADERSHIP COMMITTEE MEMBERS (1:00PM-2:30PM)
In this session, Louis Jones, EVP, Media & Data – 4A's and members of the 4A's Media Leadership Council will have an open discussion about key media issues in the industry, including advanced TV, brand safety, walled gardens, and AI. We will also brainstorm topics/ideas for a common research project that we might tackle together.

Facilitators:
Louis Jones, EVP, Media & Data – 4A's
4A's Media Leadership Council Members