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NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. VERIZON WIRELESS CASE STUDY (10:00 – 11:00AM)
Hear how Telemetry is helping to lay the foundations of standardized performance indices across the digital media marketplace via the evolution of their digital media index (DMI). Learn how Telemetry recently became the focal digital video technology for Verizon Wireless, utilizing their expertise in advanced video ad serving, transparency, verification, and media and fiscal forensics, to launch the new Verizon Wireless Digital Daypart, which will help them understand ROI across multiple screens.
Marc Fonzetti, Media Director - Verizon Wireless
Anthony Rushton, CEO/Founder - Telemetry
II. INSIGHTS FROM ADVERTISERS WHO HAVE EMBRACED MEDIA AUDITS (11:00-12:00PM)
The field of media auditing continues to be under developed in the United States and misunderstood by many marketers. There are various types of media audits and each involves a wide variety of approaches, results and benefits offered. This panel will provide insights from three advertisers who have successfully conducted media audits. The discussion will focus on why media audits were initiated, how organizational challenges were addressed, and the value received from the outputs. In addition, results will be shared from a new survey from the Media Audit Council that provides a solid understanding of the challenges and success factors advertisers have experienced in bringing the practice of media auditing into their organizations will share her thoughts on the current state of mobile and their vision for the future.
Jim Garrity, President – Media Audit Council
Bill Duggan, Group Executive Vice President - ANA
George Giassopoulos, Director, Global Marketing and Media Agencies, Global Procurement and Operations - Pfizer Inc.
Eric Sobel, Sourcing Manager, North America - Bayer HealthCare U.S.
LUNCH (12:00 – 12:30PM)
III. CONNECTING WITH CONSUMERS IN THE HOME, FOOD AND TRAVEL CATEGORIES (12:30-1:30PM)
As the leader in lifestyle media, Scripps Networks Interactive will present research and insights around consumers in the three major categories of home, food and travel. The presentation will uncover passion points and spending habits, with examples of how consumers in these segments are consuming and interacting with both traditional and newer media.
Jon Steinlauf, EVP, Ad Sales and Marketing - Scripps Networks
Karen Grinthal, SVP, Ad Sales, Food Network & Cooking Channel - Scripps Networks
Greg Regis, SVP, Ad Sales, Travel Channel/GAC - Scripps Networks
IV. MEMBER ROUNDTABLE DISCUSSION: NETWORK AND DIGITAL UPFRONTS (1:30-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, ANA Media Leadership Committee Members will share their views on this year’s network and digital upfronts.
Colleen Millway, Global Media Director - ANA Media Leadership Committee Co-Chair