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Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:30)
INTRODUCTIONS (9:30 – 9:45)
I. WHY IT'S TIME TO ELIMINATE THE WORD "MEDIA" FROM OUR MARKETING LEXICON (10:00-11:00AM)
Everyone talks about Paid-Earned-Owned as if this is the holy trinity of new marketing, but there is a 4th leg of this particular table and it's called "non media". Author and Entrepreneur, Joseph Jaffe, will explain and also introduce the concept of Z.E.R.O. - his new book, which takes the conversation one step further with the thesis that ZERO paid media is the new marketing model.
Joseph Jaffe, Author - "Flip the Funnel: How to use existing customers to gain new ones"
II. SMART MARKETING IN SMART TV (11:15AM-12:15PM)
The promises of convergence are finally here as Smart Phones, Smart TVs, Smart Cars/Dashboards, even Smart Refrigerators and Washing Machines have us living in a truly interconnected world where traditional channels are transforming, and being redefined every day. See how the explosive growth of smart TV is transforming how we watch television, and the substantial implications this will have on the entire video ecosystem.
Rob Aksman, Founder, Chief Experience Officer – BrightLine
LUNCH (12:30 – 1:00PM)
III. MEMBER ROUNDTABLE DISCUSSION(1:00-2:00PM)
a) 2013-2014 Upfront: In this session, we will share the findings from the 2013-14 Upfront Survey fielded to the ANA Media Leadership Committee. The purpose was to share the collective results of this survey as we feel it could be a valuable tool to verify costs and information received from agencies, networks and the press is valid and/or for further negotiation. We will also ask members to share any best practices and insights regarding the 2013-14 upfront.
b) Commercial Ratings Summit Update: ANA convened an industry meeting on January 22nd, the day before our committee meeting, to discuss the opportunities and challenges of brand-specific commercial ratings as well as solutions that could facilitate their availability. Attendance was by invitation only and included ANA members, agencies, media companies, and select industry suppliers. In this committee meeting session we will provide an update to members on outcomes and solicit member feedback on additional next steps.
Bill Duggan, Group Executive Vice President – ANA
Mark Kaline, Global Director-Media, Licensing & Consumer Services – Kimberly-Clark Corporation and ANA Media Leadership Committee Co-Chair
Colleen Milway – ANA Media Leadership Committee Co-Chair