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Media Leadership

Begins: Wednesday, October 8, 2014 at 9:00am
Ends: Wednesday, October 8, 2014 at 2:30pm
Location: BrightLine
565 Fifth Avenue
18th Floor
New York, NY 10017

It's become a recent tradition for the ANA and WFA to hold yearly, back-to-back meetings of the ANA Media Leadership Committee and WFA Media Forum in New York.

Meetings will take place on Oct. 8th for the ANA Media Leadership Committee and Oct. 9th for the WFA Media Forum hosted at Johnson & Johnson (601 West 26th Street between 11th and 12th Avenue) in NYC.  Members of both organizations are invited/encouraged to attend both meetings.  (The WFA is the World Federation of Advertisers – www.wfanet.org – and provides a global perspective.).  Agenda for the ANA meeting is below and the agenda for the WFA meeting is here.  RSVP for the WFA meeting to Matt Green at M.Green@wfanet.org.

On Oct. 8th, we will have a networking dinner.  Location and exact timing TBD.  Please RSVP for dinner to Talia Fisher at tfisher@ana.net.


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. DON'T BE THE NEXT #SOCIALMEDIAFAIL (10:00-11:00AM)
Today's digital and social world means brand messaging is happening 24/7, and spend is shifting from traditional media to digital.  As the dollars move, how do you make sure that your message is actually reaching your audience?  How do you apply outdated legal ideas to a fast-paced digital world?  This session will cover hot legal issues in digital and social media, such as social media contests, privacy, mobile marketing, copyright/trademarks, publicity and click fraud/bots.

Speaker:
Stacy K. Marcus, Partner, Advertising, Technology & Media Law – Reed Smith LLP


II. MARKETERS PANEL: TOP MEDIA ISSUES (11:15-12:15PM)
So many important issues and so little time!  Join a panel of client-side marketers who will share their views on top media issues which will likely include:

1. Programmatic
2. Native Advertising
3. Measurement- KPIs across media channels
4. Data / Media Attribution
5. Global Media Strategy
6. Mobile
7. Social Media
8. Agency Trading Desks
9. Branded Content
10. Media Agency Management

Moderator:
Marni Gordon, Vice President – ANA

Panelists:
David Dobbins, Director Global Media, Sourcing – Boehringer Ingelheim Pharmaceuticals, Inc.
Jennifer Gardner, Director, Media Investment & Partnerships – Unilever US


III. ANA MEDIA TRANSPARENCY TASK FORCE UPDATE (12:15-12:45PM)
The advertising industry has a "transparency crisis."  There have been increasing concerns about the issue of media and media agency transparency – i.e., media sellers and agencies providing honesty and clarity to marketers on costs, placements, and data.

Following a discussion at the June meeting of the ANA Media Leadership Committee, it was agreed to assemble a task force to dive deeper into media transparency issues. In this session, we will share our progress to date on this important industry leadership initiative.

Facilitator:
Bill Duggan, Group Executive Vice President – ANA


LUNCH (12:45 – 1:30PM)


IV. DEMYSTIFYING CONNECTED TV ADVERTISING (1:30PM-2:30PM)
The advent of connected TV has brought exciting opportunities to both marketers and their buying teams.  The ability to create robust and interactive rich media experiences on TV capable of true e-commerce, social integrations, and real-time updates and optimizations are what the industry has been hoping for, or better yet, waiting for.  However, many marketers may not yet fully know the capabilities, reach and engagement potential of connected TV advertising and could be at risk of missing a key opportunity to reach their target audience on video's favorite screen!  Discover how strategic, innovative brands are getting a leg up on the competition in digital TV.

Speaker:
Rob Aksman, Co-Founder and Chief Experience Officer – BrightLine

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Next Meeting(s)

Media Leadership
Wednesday, October 8, 2014
New York , NY

Media Leadership
Thursday, November 20, 2014
New York , NY

Prior Meeting(s)

Media Leadership
Thursday, June 5, 2014
New York , NY

Media Leadership
Wednesday, January 29, 2014
New York , NY

Media Leadership
Wednesday, November 6, 2013
New York , NY