TV & Video
|Begins:||Thursday, September 30, 2010 at 9:00am|
|Ends:||Thursday, September 30, 2010 at 2:30pm|
|Location:||Sony (Presented By GSN)
550 Madison Avenue
Sony Club, 35th Floor
New York, NY (GSN) 10022
Meeting notes are available to current, logged in Members only.
9-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda
I. DOVE HAIR CARE: GAMING CASE STUDY (10:00-11:00am)
Want your brand to clean up? Dove Hair Care, Mindshare and GSN partnered together to create a custom cross-platform program using gaming and social media for Dove Hair Care products. The objective was to build awareness of and credibility for the Dove Hair Care product benefits while simultaneously reflecting the Dove target persona and "Real Beauty" master brand creative theme. The Dove Hair Care program was very successful and over-delivered past Nielsen cross-platform marketing program norms on every key brand metric. Learn how Dove Hair Care's well executed, targeted, multi-platform program connected their brand with their target consumer to raise brand awareness, affinity and purchase intent.
Esohe Omoruyi, Director, Team Unilever - Mindshare
Barret Roberts, Lead Communications Manager - Unilever
Bill Rouse, Vice President, Central and Western Region - GSN
II. LIFELOCK: BALANCING DIRECT RESPONSE AND BRAND COMMUNICATION TO BUILD A BUSINESS (11:15-12:15pm)
In this session, Andrew Wyant, Vice President of Marketing - LifeLock, Inc. will cover the challenge of generating near-term sales through direct response while working to build a long-term brand. Andrew will also discuss the benefits of brand building and the near-term lift it creates for the direct response advertising.
Andrew Wyant, Vice President of Marketing - LifeLock, Inc.
III. CANOE VENTURES: INTERACTIVE MARKETING UPDATE (1:00-2:00pm)
Interactive television has been around a long time however, the pace of advancement in this field is currently accelerating at an unprecedented rate. This presentation will provide a brief review of the history of interactive television and a look at the current state and likely future of this field. Jim Garrity, Chairman - Canoe Ventures' Advisory Board and Vicki Lins, Chief Marketing Officer - Canoe Ventures will briefly touch on many of the technologies and tactics being employed by forward thinking marketers in the interactive television space. Canoe Ventures will also share case studies on what client-side marketers are learning in the iTV space.
Jim Garrity, Chairman - Canoe Ventures' Advisory Board
Vicki Lins, Chief Marketing Officer - Canoe Ventures
IV. MEMBER ROUNDTABLE DISCUSSION - UPDATE ON INDUSTRY ISSUES (2:00-2:30pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. We'll discuss:
a. Upfront Results: In this session we will ask members to share their experiences from participating in this year's upfront marketplace.
Marni Gordon, Director, Marketing & Media Committees - ANA
Mark Kaline, Global Director-Media, Licensing & Consumer Services - Kimberly-Clark Corporation