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Social Media, West Coast Chapter

This event has ended.
Begins: Thursday, April 11, 2013 at 9:00am
Ends: Thursday, April 11, 2013 at 2:30pm
Location: Hosted By AEG Worldwide
American Express Stadium Club @ Home Depot Center
18400 Avalon Boulevard
Carson, CA 90746

Meeting notes are available to current, logged in Members only.

ARRIVAL INSTRUCTIONS:
Enter the stadium at the main entrance off of Avalon Blvd and tell the parking attendant you are there for the meeting. You will be directed to Lot 15, which is ahead and to the right. Once parked, walk back to the main entrance of the stadium, there will be an usher at the entrance, which is to the left of the Team LA store. Once inside, go upstairs to the main concourse and directly in front of you will be more stairs up to the American Express Stadium Club (there is a green awning over the stairs with a sign for the club).

NETWORKING BREAKFAST (9:00–9:45)

INTRODUCTIONS (9:45–10:00)


I. HERBALIFE AND LA GALAXY GET SOCIAL
(10:00–11:00AM)
The LA Galaxy 3rd Kit Facebook Contest enabled the team and its presenting sponsor, Herbalife, to engage the team's tech-savvy social media enthusiasts by providing the chance to design the Galaxy's 3rd Kit (jersey, shorts, socks) for the 2013 and 2014 seasons. Hear how this successful interactive program leveraged the latest in social-by-design technology, generating nearly 8,000 submissions, 181,000 page views and an average of 9 minutes time spent on the site in only six weeks.

Speakers:
Scott Carlis, VP, Digital and Social Media – AEG Global Partnerships


II. ANA MEMBER "SOCIAL SNACK PACK"
(11:15AM-12:30PM)
"Social Snack Pack" will be a series of short, intensive presentations, with ANA Social Media, West Coast Chapter Committee Members sharing they are doing within social at their organizations.

a) PETCO:  Kat Smith, Director, Social Media & Commerce will talk about her company's biggest ever social UGC contest and their video program.

b) Social Selling:  City National Bank has implemented in-person and online course to assist its sales colleagues on how to better leverage social media. This 2 hour course covers the basics of the key social media websites, how to apply them to their sales position and then how to dig into LinkedIn in order to hunt for prospects and talent. During this session you'll learn the mechanics that went into place to rollout this throughout the organization and the key content reviewed.

Speakers:
Kat Smith, Director, Social Media & Commerce – PETCO
Mark Middlebrook, SVP Interactive Marketing – City National Bank


LUNCH (12:30–1:00PM)

III. ANA MEMBER "SOCIAL SNACK PACK" PART II (1:00-2:00PM)
This is a continuation of the morning "Social Snack Pack" session which will include insights from:

c) City of Hope:  Kelly Sullivan, Assistant Director, Marketing will share how her company approaches social within their organization

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