Social Media, West Coast Chapter

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Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:45)

INTRODUCTIONS (9:45 – 10:00)


I. T-MOBILE: SOCIAL MEDIA CASE STUDIES  (10:00 – 11:00AM)
In this session, Peter DeLuca, SVP, Brand & Advertising– T-Mobile USA Inc. will present a few case studies/examples on successful social media campaigns used at T-Mobile and share social media best practices.

Speaker:
Peter DeLuca, SVP, Brand & Advertising – T-Mobile USA Inc.


II. MICROSOFT’S SOCIAL INTELLIGENCE PLATFORM (11:15-12:15PM)
Social media traffic does not always equal business success. Marketers are being challenged to use their social media presences to develop deeper understanding of their customers, measure the marketing impact and generate useful insights. In this session, Jason Widup, Market Research Director, CMG Global Research & Insights, will discuss a tool Microsoft has developed to measure multiple social platforms to improve marketers’ understandings of their consumers. Jason will overview Microsoft’s proprietary Social Intelligence Platform (SIP) and discuss how Microsoft is measuring social media marketing impact.  

Speaker:
Jason Widup, Market Research Director, CMG Global Research & Insights – Microsoft Corporation


LUNCH (12:15 – 12:45PM)



III. 2012 ANA DIGITAL & SOCIAL SURVEY: KEY FINDINGS (12:45-1:15PM)
Be the first to learn how your peers are navigating the explosion in digital and social media platforms. The 2012 ANA Digital & Social Media Survey is an exclusive survey from the ANA, exploring the use of newer media including social, mobile and online video and more. Results of this survey will be debuted, debated and discussed. We will address issues including marketers' usage of newer media platforms, measurement/ROI, who owns social media within their organization and use of social media listening/monitoring.

Speaker:
Marni Gordon, Vice President, Committees ANA


IV. REI: SOCIAL MEDIA CASE STUDY (1:15-2:15PM)
In this session, Lulu Gephart, Manager, Digital Engagement – REI will share how they use social media as part of the overall marketing mix and discuss how REI manages social media nationally vs. locally.

Speakers:
Lulu Gephart, Manager, Digital Engagement – REI