Social Media, West Coast Chapter

NETWORKING BREAKFAST (9:00–9:45)

INTRODUCTIONS (9:45–10:00)


I. WELLPOINT, INC. RESPONDS TO CONSUMER NEEDS IN SOCIAL (10:00–11:00AM)
Fabiola Orlowsky, Advertising Manager and David Treier, Marketing Director – Wellpoint, Inc. will share the development of some of Wellpoint's new social programs, how they are measuring success and what Wellpoint has started to learn about their community moving beyond clicks and likes.

Speakers:
Fabiola Orlowsky, Advertising Manager – Wellpoint, Inc.
David Treier, Marketing Director – Wellpoint, Inc.


II. INTEL CORPORATION LEVERAGES THE GLOBAL SOCIAL FILM EXPERIENCE (11:15AM-12:15PM)
Intel Corporation's "The Beauty Inside" is a global social film that allows viewers to be more than just viewers.  This social film experiment allows audience members to play the part of the main character via his daily video diaries as well as to talk with him on Facebook. The global film debuted on Facebook on August 16th incorporating user generated content into the episodes and ran weekly for a six-week period. Billie Goldman, Partner Marketing – Intel Corporation will reveal how they are pushing the platform technologies beyond their capabilities to deliver this social film experience, how success was measured, and key learnings on developing and executing social films you can take back to your organization.

Speaker:
Billie Goldman, Partner Marketing – Intel Corporation


LUNCH (12:15–1:00PM)


III.  MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, some of the topics to be discussed are:

How to organize your company to win in social, who owns social media in your organization and what works/doesn't work, how do you sell social media measurement in a simple way to your C-Suite to show it is working, and the latest in social media measurement.

Facilitator:
Christine Morrison, Head of Social Media for Turbo Tax – Intuit Inc. and ANA West Coast Social Media Committee Co-chair