Social Media, West Coast Chapter

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Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00–10:00)

INTRODUCTIONS (10:00–10:15)


I. KING'S HAWAIIAN: INTEGRATION OF SOCIAL MEDIA AND CONSUMER CARE (10:15–11:00AM)
King's Hawaiian will share insights on their integration of social media and consumer care, and how it has led to the development of an increased base of loyal customers.

Speakers:
Chad Donvito, Director of Brand Management – King's Hawaiian
Courtney Taira, Consumer Care Lead – King's Hawaiian


II. KING'S HAWAIIAN VIP PLANT TOUR
(11:00-11:45AM)
Did you ever wonder how King's Hawaiian products are made?  ANA West Coast Media Committee members will have the opportunity to take a VIP tour of the King's Hawaiian Plant! Please make sure to wear closed toed shoes before taking this fun tour!!!!


LUNCH (12:00–12:45PM)



III. INTUIT'S SMALL BUSINESS BIG GAME CAMPAIGN (12:45-1:45PM)
From brief to launch – creating Small Business Big Game – a Social By Design campaign

A year ago, Intuit's Small Business Division's Demand Generation Team was tasked to develop a transformational campaign that would drive step function growth for the business and put Intuit on the world stage. Working with their creative agency, RPA, they developed Small Business Big Game, the largest social marketing program in Intuit's history. Through Small Business Big Game, Intuit is demonstrating that they care about small business by showcasing their passion and giving them the loudest voice to be heard – by awarding one lucky small business a 30-second commercial on the 2014 Big Game in February! This is something no brand has ever done. This transformational year-long social campaign has driven exceptional growth for Intuit on several levels including brand awareness, positive sentiment and engagement.

Speakers:
Taj Alavi, Advertising Leader – Intuit Small Business
Jenni Buchbinder, Social Leader – Intuit Small Business
Adam Lowrey, VP, Creative Director – RPA (Intuit Small Business AOR)
Nathan Crow, VP, Creative Director – RPA (Intuit Small Business AOR)


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, we will open up the discussion to talk about issues that ANA West Coast Social Media Committee members are facing and build upon those topics to explore in future meetings.  We will also share key highlights from the 2013 ANA Real-Time Marketing Conference.

Facilitators:
Marni Gordon, Vice President, Conferences & Committees – ANA
Diane Ueberle, Brand & Social Leader, Marketing Excellence – Intuit Inc. and ANA West Coast Social Media Committee Co-chair