Social Media, West Coast Chapter

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Meeting notes are available to current, logged in Members only.

Directions: The building entrance is located on Clay Street at the intersection with Front Street.

NETWORKING BREAKFAST (9:00–10:00)

INTRODUCTIONS (10:00–10:15)

I. DEL MONTE FOODS:  SOCIAL MEDIA CASE STUDY (10:15–11:15AM)
Mac Tillman, VP of Marketing and Creative Services – Del Monte Foods will discuss their approach to social media and share a great case study.

Speaker:
Mac Tillman, VP of Marketing and Creative Services – Del Monte Foods


II. MANAGING NEGATIVE COMMENTS IN SOCIAL (11:30AM-12:15PM)
In this session, Eileen Lousteau, Sr. Vice President, Marketing– Pensco Trust Company will share her recent experiences managing negative comments from social media, especially with YELP, at her company. We will also open up the discussion for ANA West Coast Social Media Committee members to discuss how they handle and respond to negative comments at their organizations.

Speaker:
Eileen Lousteau, Sr. Vice President, Marketing– Pensco Trust Company


LUNCH (12:15–1:00PM)


III. MEMBER ROUNDTABLE DISCUSSION: ORGANIZING FOR SOCIAL
(1:00-2:00PM)
In this session, we will ask ANA West Coast Social Media Committee members to share some innovative ways they are organizing and staffing their marketing organization structure around social media.  Some of the areas to be discussed are:  in-house agencies, unique models/staffing/SOWs with their AORs, outsourcing, community management, hybrid models, etc.

Facilitators:
Marni Gordon, Vice President, Conferences & Committees – ANA
Diane Ueberle, Brand & Social Leader, Marketing Excellence – Intuit Inc. and ANA West Coast Social Media Committee Co-Chair