Digital & Social, West Coast Chapter

NETWORKING BREAKFAST (9:00–9:45AM)
INTRODUCTIONS (9:45–10:00AM)
WELCOME & OPENING REMARKS FROM THE CLOROX COMPANY (10:00–10:15AM)


I. DIGITAL DISRUPTION...IN THE AGE OF THE CUSTOMER (10:15-11:15AM)
Digital technologies have fundamentally changed people and the way they engage with the world around them. Companies who fail to change their ways of doing business are ripe to be disrupted by new players who deliver what the customer needs, when and how she needs it. In this session, Kim Jensen, Senior Analyst, Social & Digital Marketing – Forrester Research, Inc. will address the key macro trends that business leaders need to be thinking about in 2015 to pivot their enterprises for success in the age of the customer, from digital disruption to the mobile mindshift to customer experience.

Speaker:
Kim Jensen, Senior Analyst, Social & Digital Marketing – Forrester Research, Inc.


II. NATIVE ADVERTISING – HYPE OR HOPE? (11:15AM-12:00PM)
Native advertising has been one of the hottest and most controversial (thanks to John Oliver!) terms of the year. Native advertising is a method in which the advertiser attempts to gain attention by providing messaging in the context of the user's experience, with the intent of making the paid advertising feel less intrusive and thus increase the likelihood users will engage with it. In this session, Shannon Scanlin, Director, Committees and Conferences – ANA will share the topline results of the fall 2014 ANA Native Advertising Survey, fielded to ANA members, which will provide industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.

Speaker:
Shannon Scanlin, Associate Manager, Committees and Conferences – ANA


III. LUNCH & MEMBER ROUNDTABLE DISCUSSION (12:00–1:00PM)
In this session, we will have lunch and open up the discussion to talk about issues that ANA Digital & Social, West Coast Chapter Committee members are facing and build upon those topics to explore in future meetings.

Facilitators:
Angie Robert, Social Media Communications Manager – Intuit, Inc.
David Kellis, Director, Social Media & PR – The Clorox Company


IV. AUTODESK: BUSINESS-TO-EMPLOYEE SOCIAL MEDIA CASE STUDY (1:00-1:45PM)
Autodesk is a software corporation that makes software for the architecture, engineering, construction, manufacturing, media, and entertainment industries. They have recently forayed into the 3D printing space and were just featured at CES 2015 in Las Vegas. In this session, Andrew Levy, Social Media & Talent Brand Manager – Autodesk, Inc. will feature a business-to-business social media case study featuring innovative corporate branding and talent acquisition efforts for the brand.

Speaker:
Andrew Levy, Social Media & Talent Brand Manager – Autodesk, Inc.


V. HOW TO GET YOUR BOSS ON BOARD WITH SOCIAL MEDIA (1:45-2:30PM)
Deloitte is a large professional services company with arms in many areas. Sometimes, to clients, Deloitte seems to have multiple personalities. However, when it comes to social media, this is an advantage for Deloitte. Each unit is able to look at the marketplace and determine what social tools best fit its unique business needs. In this session, Aidan Morris, Bay Area Marketplace Manager – Deloitte will highlight ways of introducing social media to newcomers and late adopters.

Speaker:
Aidan Morris, Bay Area Marketplace Manager – Deloitte