Committees | Events & Webinars | Digital & Social, West Coast Chapter | ANA

Digital & Social, West Coast Chapter

This event is over.


NETWORKING BREAKFAST (9:00-9:45AM)
INTRODUCTIONS (9:45-10:00AM)


I. ALBERTSONS DIGITAL CASE STUDY (10:00-11:00AM)
In 2015, Albertsons acquired Safeway and the newly merged company has more than 2,200 stores and over 250,000 employees. Albertsons is leading the way with digital and mobile in retail. In this session, Kate Duggan, Director, Digital Marketing – Albertsons will share a digital case study focused primarily on what they are doing across mobile channels to engage and help customers save on groceries.

Speaker:
Kate Duggan, Director, Digital Marketing – Albertsons


II. ALASKA AIRLINES WINS WITH INFLUENCERS (11:15AM-12:15PM)
The Alaska Airlines "Weekend Wanderer" Influencer campaign was created to work with influencers on Instagram, send them to amazing destinations that we fly to and have takeover our Instagram account during their journey. In this session, Shannon Johnson, Social Media Manager, Content & Strategy – Alaska Airlines, will give us a behind the scenes look into the campaign including insights, lessons learned, and takeaways for marketers.

Speaker:

Shannon Johnson, Social Media Manager, Content & Strategy – Alaska Airlines


LUNCH (12:15-12:45PM)


III. UNDERSTANDING TECH'S ROLE IN MARKETING WITH STARTUPS AND HIGHLIGHTS FROM CES (12:45-1:15PM)
Start-ups offer unique opportunities to marketers. Based on new research from CTA and ANA, learn how the industry should engage startups, their pros and cons, and how the role of consumer technologies in today's marketing is changing. We will also share key highlights and trends from the Consumer Electronics Show.

Speaker:

Meghan Medlock, Director – ANA


IV. MEMBER ROUNDTABLE DISCUSSION (1:15-2:00PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, West Coast Chapter Committee members will also have an opportunity to network and discuss key issues.

Facilitator:
Diane Ueberle, Brand Leader, Corporate Marketing – Intuit Inc. and ANA West Coast Social Media Committee Chair