Digital & Social, West Coast Chapter

NETWORKING BREAKFAST and INTRODUCTIONS (8:30–9:00AM)


I. BENEFIT COSMETICS DIGITAL CASE STUDY (9:00 – 9:45AM)
In this session, Lisa Goodfriend, Creative Director, Digital at Benefit Cosmetics will share the innovative work they're doing in the digital and social space with key lessons learned for marketers.

Speakers:
Lisa Goodfriend, Creative Director, Digital – Benefit Cosmetics


II. INTUIT QUICKBOOKS: SMALL BUSINESS, BIG GAME (10:00 – 10:45AM)
In this session, Joanna Hamilton, Group Marketing Manager, Social Media at Intuit will share how they turned a 30-second Super Bowl spot into a nine-month long social campaign.

Speaker:
Joanna Hamilton, Group Marketing Manager, Social Media – Intuit


III. DEL MONTE DIGITAL CASE STUDY (11:00 – 11:45AM)
In this session, Valerie Van Arkel, Sr. Associate Brand Manager and Sarah Morphis, Sr. Digital Marketing Manager at Del Monte Foods will present Del Monte's best practices for ground-breaking digital marketing campaigns and how they keep their users engaged.

Speakers:
Valerie Van Arkel, Sr. Associate Brand Manager – Del Monte Foods, Inc
Sarah Morphis, Sr. Digital Marketing Manager – Del Monte Foods, Inc


LUNCH  (11:45AM – 12:15PM)

IV. MEMBER ROUNDTABLE DISCUSSION (12:15-12:45PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, West Coast Chapter Committee members will also have an opportunity to network and discuss key issues such as social listening tools, influencer marketing, eCommerce, standardization in digital measurement, and ad blockers.

Facilitators:
Christine Morrison, Director, Social Strategy and Digital Communications - Intuit Inc. and Digital & Social Committee, West Coast Chapter Co-Chair
Molly Knol, Senior Manager, Committees and Conferences - ANA


V. FRANKLIN TEMPLETON DIGITAL CASE STUDY (12:45 – 1:30PM)
In this session, Cheryl DeLany, Director, Digital Marketing and Matthew Housel, Manager, Global Client Marketing, Retirement, at Franklin Templeton Investments will talk about their content marketing strategy and how they launched a new app, Perspectives, to connect with their clients.

Speakers:
Cheryl DeLany, Director, Digital Marketing – Franklin Templeton Investments
Matthew Housel, Manager, Global Client Marketing, Retirement – Franklin Templeton Investments


VI. 1/2 PART MARKETING MAGIC, 1/2 PART MATH: THE CONTENT MARKETING RECIPE FOR GLOBAL BRANDS (1:45 – 2:30PM)
Mountain Dew, one of PepsiCo's 22 billion dollar brands, has curated a revolutionary Global Content Strategy to help navigate the complex world of content marketing. By combining "marketing magic" with data analysis and optimization frameworks, Mountain Dew is bridging the gap between consumers, content marketing, and results, that's proven to be a recipe for success. In this session Manos Spanos, Senior Director, Brand Marketing, will share Mountain Dew's "Glocal" approach for content and how to utilize this strategy to grow global brand equity in a truly authentic way.

Speaker:
Manos Spanos, Senior Director, Brand Marketing, Mountain Dew – PepsiCo