Digital & Social, West Coast Chapter

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NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. POPSUGAR: USING DATA TO DRIVE CONTENT & COMMERCE (9:45-10:30AM)
POPSUGAR is the number one lifestyle brand for young women, with a global audience of over 100 million, generating over 3 billion monthly content views. With the explosion of mobile and social today, and the challenges of display advertising, content marketing has never been more important. The mass of data now available can be leveraged to inform your content and commerce strategy. Chris George, EVP, Product Marketing & Sales Strategy at POPSUGAR, will help pinpoint the correct metrics to evaluate your audience, their engagement and potential topics, to wisely guide your next content investment.

Speaker:
Chris George, EVP, Product Marketing & Sales Strategy - POPSUGAR


II. GHIRARDELLI: DIGITAL PARTNERSHIPS FOR SOCIAL MEDIA SUCCESS (10:45 – 11:30AM)
As the country's longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America's Premium Chocolate Company with more than 150 years of chocolate making experience. In this session, Kay Ng, Digital Brand Manager at Ghirardelli Chocolate Company will share how the brand successfully partnered on their digital campaigns to drive social media engagement and awareness.

Speakers:
Kay Ng, Digital Brand Manager – Ghirardelli Chocolate Company


LUNCH (11:30AM – 12:00PM)


III. ALMOND BOARD OF CALIFORNIA: DIGITAL CASE STUDY ON "CARPE PM" CAMPAIGN (12:00 – 12:45PM)
The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. In this session, the digital team at the Almond Board of California will share how they tested an integrated content marketing campaign in the digital and social space and include open discussion on the key lessons for marketers.

Speakers:
Kim Burciaga, Corporate Website & Social Media – Almond Board of California
Becky Jeffers, North America Marketing – Almond Board of California

IV. STANFORD HEALTH CARE: DIGITAL CASE STUDY (1:00 – 1:45PM)
In this session, Heather Gladis, Marketing Lead at Stanford Health Care will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Heather Gladis, Marketing Lead – Stanford Health Care

V. MEMBER ROUNDTABLE DISCUSSION: INFLUENCER MARKETING (1:45 – 2:30PM)
In this session, we will open up the discussion to talk about influencer marketing and content and issues facing members and build upon those topics to explore in future meetings.

Facilitators:
Christine Morrison, Director of Marketing, Social – Intuit & ANA Digital & Social, West Coast Chapter Committee Co-Chair
Blake Davis Irwin, Public Relations & Influencer Marketing Manager – Safeway