Digital & Social, West Coast Chapter

when

Start: Thursday, November 9, 2017 at 9:00am

End: Thursday, November 9, 2017 at 2:30pm

WHERE

POPSUGAR
111 Sutter St.
16th Floor
San Francisco, CA 94104

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A



NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. POPSUGAR: DIGITAL CASE STUDY (10:00-10:45AM)
POPSUGAR is the number one lifestyle brand for young women, with a global audience of over 100 million users and $1 billion in annual sales. In this session, POPSUGAR will outline its content creation process and share what types of content drive the longest audience visits.

Speaker:
TBD – POPSUGAR


II. GHIRADELLI: DIGITAL PARTNERSHIPS FOR SOCIAL MEDIA SUCCESS (11:00 – 11:45AM)
As the country's longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America's Premium Chocolate Company with more than 150 years of chocolate making experience. In this session, Kay Ng, Digital Brand Manager at Ghirardelli Chocolate Company will share how the brand successfully partnered on their digital campaigns to drive social media engagement and awareness.

Speakers:
Kay Ng, Digital Brand Manager – Ghirardelli Chocolate Company


LUNCH (11:45AM – 12:45PM)


III. BLUE DIAMOND GROWERS: DIGITAL CASE STUDY (12:45 – 1:30PM)
California-based Blue Diamond Growers is the world's largest almond processing and marketing company. Founded in 1910, the 105 year-old cooperative is owned by half of the state's almond growers who, as a collective group, produce over 80 percent of the world almond supply. In this session, Al Greenlee, Director of Marketing from Blue Diamond Growers will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Al Greenlee, Director of Marketing – Blue Diamond Growers


IV. MEMBER ROUNDTABLE DISCUSSION: DIGITAL CONTENT MARKETING (1:30 – 2:00PM)
In this session, we will open up the discussion to talk about influencer marketing and content and issues facing members and build upon those topics to explore in future meetings.

Facilitators:
Christine Morrison, Director of Marketing, Social – Intuit & ANA Digital & Social, West Coast Chapter Committee Co-Chair
Meghan Medlock, Senior Director, Conferences & Committees – ANA

Webinar information, if available, will be provided to registrants only.