Social Media, West Coast Chapter
|Begins:||Tuesday, October 28, 2014 at 9:00am|
|Ends:||Tuesday, October 28, 2014 at 2:30pm|
|Location:||Sony Computer Entertainment of America
2207 Bridgepoint Parkway
Conference Center B
San Mateo, CA 94404
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. PLAYSTATION SOCIAL MEDIA CASE STUDY (10:00-11:00AM)
Sid Shuman, Senior Manager Social Media, and Matthew Harper, Senior Manager Community Management, of Sony Computer Entertainment America (PlayStation) will share their thoughts on using social media to create value in the conversations they have with videogame communities every day. This informative session will provide a rare look into the concepts that drive PlayStation's award-winning social media platforms, including an in-depth look at content, operations, and measurement practices. The discussion will showcase ways these concepts can be reframed by keeping the audience's needs first. Sid will also provide an overview on some of the successful campaigns PlayStation's Digital Communications team has used to showcase the company's overall approach to social media.
Sid Shuman, Senior Manager Social Media – Sony Computer Entertainment America
Matthew Harper, Senior Manager Community Management – Sony Computer Entertainment America
II. BEST PRACTICES IN PARTNERING WITH STARTUPS (11:15AM-12:00PM)
Thinking about hiring a start up to work with you on a marketing initiative? In this session, Intuit will share best practices and lessons learned from working with start ups...The key take away? Your success is dependent on a partnership where both parties are open to learning from each other and advancing each other's goals.
Aliza Carpio, Social Media Manager – Intuit Inc.
LUNCH (12:00 – 12:30PM)
III. HEALTHCARE GONE VIRAL. ARE YOU READY? (12:30-1:15PM)
Social has already changed how we interact with customers across all industries – from retail and tech. However, some industries like healthcare have a more challenging time leveraging social media. Learn about the risks and merits of engaging customers in uniquely regulated environments like healthcare and see how Blue Shield of California is exploring new ways to dial-in to the social conversation to grow engagement, resolve customer questions, and exceed customer expectations.
Yvette Irvin, Sr. Manager, Marketing Innovations – Blue Shield of California
IV. ANAPLAN SOCIAL MEDIA CASE STUDY (1:15-2:00PM)
Anaplan is a Cloud-based, in-memory planning and execution platform for sales, operations, and finance. In this session, Anaplan's Erika Heald, Head of Social Media and Content Marketing, and Laura Gosewisch, Social Media Manager will share a case study and best practices in social media.
Erika Heald, Head of Social Media and Content Marketing – anaplan
Laura Gosewisch, Social Media Manager – anaplan
V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, we will open up the discussion to talk about issues that ANA West Coast Social Media Committee members are facing and build upon those topics to explore in future meetings.
Christine Morrison, Turbo Tax Social Media Marketer – Intuit Inc. and ANA West Coast Social Media Committee Chair