Business-to-Business

NETWORKING BREAKFAST (9:00 – 9:30AM)

INTRODUCTIONS (9:30 – 9:45AM)


I. SIEMENS SHINES SPOTLIGHT ON CUSTOMER STORIES (9:45-10:30AM)
Siemens Branding activities bring to life stories involving real customers and situations. One important topic is highlighting manufacturing and software, which helps customers achieve a new level of productivity, make smart, timely decisions, and deliver high-quality products. With customers such as NASA, SpaceX, Schlafly Brewery and more, Siemens has been able to spotlight its B2B customers in its campaigns by letting them share their stories in an authentic manner that lets the customers deliver the messages.

Speakers:
Bill Stabile, Senior Director, Brand & Marketing Communications, Siemens Corporation and Chair, ANA B2B Marketing Committee
Christina Bauer, Sr. Marketing Manager, Siemens Corporation
Amanda Naiman, Marketing Communications Manager, Siemens Corporation


II. SIRONA DENTAL PRODUCT LAUNCH AND LEAD GENERATION CAMPAIGN (10:45-11:45AM)
When Sirona Dental Inc. launched Schick 33 – its revolutionary new digital dental X-ray sensor, they knew they needed to provide a fun, educational and interactive digital experience that allowed dentists to see and try the technology, while generating actionable sales leads for its distributor. Attendees will learn how this fully integrated marketing campaign, which included, print, email, online rich media, entertaining short films, social media landing pages and an interactive software simulator, generated 10 million impressions and yielded more than 800 requests for product demonstrations that were automatically forwarded to the sales channel. This campaign also won the 2013 B2B Award of Excellence in the Multi-Channel Lead Gen category from the Business Marketing Association.

Speakers:
Jack Connelly, VP Marketing Intraoral, Sirona Dental Inc.
Nicole LeClair, Senior Account Supervisor, Eric Mower & Associates


III. MEMBER ROUNDTABLE DISCUSSION (11:45AM-12:30PM)
In this session, Business-to-Business Committee members will be asked to share their experiences and perspectives on a B2B hot topic. This is a great opportunity to learn from your peers at other companies.

Facilitator:
Bill Stabile, Executive Director Brand Marketing Communications, Siemens Corporation and Chair, ANA B2B Marketing Committee


LUNCH (12:30-1:00PM)