Legal Affairs

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I.     Introductions (10:00 – 10:15 am)

II.     Washington Update (10:15 – 11:00 am)
Dan Jaffe from ANA's Washington office will present the latest from DC on advertising tax issues, food advertising to children, recent developments on consumer privacy (including self-regulation and "do not track") and will discuss pending key court cases affecting advertising.

Dan Jaffe
Group Executive Vice President, Government Relations

III.    Update on ICANN TLD issue (11:00 – 11:30 am)
ANA's General Counsel, Doug Wood, will discuss what's been happening with the efforts of the Coalition for Responsible Internet Domain Oversight (CRIDO), including an update on ICANN's Prague meeting and the recent decision of the Department of Commerce to award a new contract to the Internet Assigned Numbers Authority. 

Doug Wood
Reed Smith LLP

IV.    FTC Concerns re “Up To” claims (11:30 – 12:00 pm)
The FTC recently released a study on "up to" claims about products in advertisements - claims that consumers will see a savings from their use of the advertised product "up to" a certain percentage or dollar amount.  The study found that consumers often believe that they will receive the maximum benefit described in the ad.  Paul Franz from Procter & Gamble will discuss how this is a departure from previous FTC guidance.

Paul Franz
Vice President and General Counsel, Global Commerce, Legal
The Procter & Gamble Company

V.    Working Lunch (12:00 – 12:45 pm)
At issue:  patent trolls

VI.    SAG/AFTRA and AFofM CBA Update (12:45 – 1:15 pm)
Hear the current developments in negotiations with the unions representing commercial actors, including the recent contract extension with the AFofM.

Doug Wood
Reed Smith LLP

VII.    Product Integration in Entertainment Properties (1:15 – 2:00 pm)
Jordan Yospe, an entertainment lawyer specializing in brand integration deals and the former general counsel at Mark Burnett Productions, will discuss the latest on product integration in entertainment properties.

Jordan Yospe
General Counsel & EVP of Strategy and Business Development
Signet Media