|Begins:||Thursday, February 14, 2013 at 9:00am|
|Ends:||Thursday, February 14, 2013 at 2:30pm|
708 Third Avenue (Btwn E 44th & E 45th Streets)
New York, NY 10017
Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. THE TOP 10 BURNING ISSUES IN DIGITAL (10:00-11:00AM)
Eli Goodman, Media Evangelist – comScore, Inc. will discuss comScore's perspective on the biggest issues marketers are facing in today's increasingly digital world. Issues include big data, ecommerce, social media, and privacy. We will also ask ANA Digital Marketing Committee members to share their views and have an interactive discussion.
Eli Goodman, Media Evangelist– comScore, Inc.
II. THE MASLOW'S HIERARCHY OF ONLINE-VIDEO MARKETING (11:15AM-12:15PM)
Kevin Nalty is the only career marketer who doubles as one of YouTube's most-viewed creators. He is the author of "Beyond Viral" (Wiley Publishing) and a marketing director at Janssen Pharmaceutical, a Johnson & Johnson company. Nalty is known online as "Nalts," and has created more than 1,000 videos seen more than 250 million times on YouTube alone. He and his videos have also appeared on CNN, NBC, ABCNews, Fox, and BBC. He is a career marketer and has consulted with and promoted leading brands including Starbucks, MTV, Crown Plaza, Microsoft, Google and Fox Broadcasting shows. In this session, Kevin will discuss the "Maslow's Hierarchy of Online-Video Marketing" which is a look at recent trends in online video, and what brands should be prioritizing to engage customers.
Kevin Nalty, Marketing Director – Janssen Pharmaceutical (a Johnson & Johnson Company), author of "Beyond Viral", and YouTube celebrity
LUNCH (12:15 – 12:45PM)
III. HARNESSING BILLIONS OF GEO-SOCIAL DATA POINTS TO UNLOCK MOBILE & LOCAL TARGETING AT SCALE (12:45-1:45PM)
It's no secret that mobile advertising is NOT living up to its potential. Inability to target audiences, lack of attribution and issues with scale are just a few problems preventing mobile ad spend from matching the rate at which consumers are shifting their attention and time to mobile. How can devices that have such close relationships with their users be so inefficient at delivering marketing messages? Brett Martin, CEO – Sonar, will discuss the players addressing the opportunity in translating geo-social data into rich audience segments and transitioning re-targeting from the desktop to the real world.
Brett Martin, CEO – Sonar
IV. MEMBER ROUNDTABLE DISCUSSION: MEASUREMENT (1:45-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, ANA Digital Marketing Committee Members will discuss: "Metrics: If You Could Eliminate One From Your Life Forever, Which Would It Be?"
Tom Cunniff – ANA Digital Marketing Committee Chair