Business-to-Business Committee – Midwest Chapter


The Business-to-Business Committee, Midwest Chapter is open to all ANA and ANA Associate members. The group will focus on the addressing the best practices and unique challenges facing b-to-b marketers, including four specific areas: content marketing, customer experience marketing, sales and marketing alignment, and big data/analytics.

This committee provides a forum for education; networking and discussion that helps elevate individuals in their respective organizations and enhances business-to-business marketing throughout the advertising industry as a whole.

Each ANA committee meets three to four times a year, usually from 9:30 a.m. to 2:30 p.m. Depending on the committee, 10 to 30 participants may attend: that's big enough for diversity of opinion, yet small enough for more intimate exchange. Members can also participate remotely. Meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best practice sharing.

  • Participation is a benefit of your ANA/BMA membership. There are no costs to join or to attend meetings
  • Provides intimate forum to learn from your peers through member case studies and roundtable discussions
  • Opportunity to drive industry thought leadership
  • Steered by committee chairs who are industry leaders in their fields

Committee Chair: Athena Campos, Senior Director, Marketing, CASE Construction Equipment

The ANA staff member managing the B-to-B Committee is Michael Palmer.

 


Discussion Topics

  • The unique challenges in the b-to-b segment (versus the consumer segment)
  • Building strong b-to-b brands
  • Content Marketing - lead generation activities
  • Sales and marketing alignment best practices
  • Customer Experience marketing
  • The use of data to determine strategic direction and prove marketing’s value
  • Maximizing the lifetime value of b-to-b customers
  • New communications tools, e.g., blogs
  • Effective b-to-b online media strategies
  • Keys to effective b-to-b creative
  • What’s working and what’s not in b-to-b online advertising
  • What’s wrong with most b-to-b advertising (and how to make it better)

 

name title company
Athena Campos (Chairperson) Director of Marketing Construction Equipment North America Case Construction
Zach Aldredge Marketing Associate GP PRO Georgia-Pacific Corporation
Jeff Balsavich B2B Communications Manager BP p.l.c.
Rich Carroll Solutions Sales Executive IO Integration
Catherine Conroy Director of Marketing Panduit Corp.
Tim Cook Vice President of Client Services & Partner The Mx Group
Liz Cope Global Marketing Leader Ingersoll Rand
Doug Davila Director of Business Development CBD Marketing
Dan Diveley VP Geile/Leon Marketing Communications
Colleen Doyle Marketing Manager ILMO Products Company
Michael Elliott Executive VP, Sales and Marketing Quicksilver Associates
Colleen Furlong Marketing Manager Allegion
Kristi Gloppen Vice President, Marketing The Nerdery
Jenny Gresla Account Executive of Media Solutions DataXu
Ryann Greve Chief Marketing Officer Bader Rutter & Associates
Michael Griffin Vice President, Advertising Sales/Midwest Captivate Network
Wendy Gugora Marketing Manager Prairie Capital Advisors, Inc.
Michael Hamilton President Synchronicity Inc.
Lynn Hazan President Lynn Hazan & Associates
Kelly Hewitt Chief Executive Officer Merge Marketing Group
Diane Hund VP, Marketing United Stationers, Inc
Cynthia Hunt Marketing Consultant Jenner & Block
Marcia Iacobucci SVP, Group Creative Director DDB Chicago
Anne Jurisch   3M
Justine Kakembo Digital Marketing Manager Ingredion Incorporated
Brent Kaufman Director, Client Strategy Ascedia Inc.
Mark Kaufman Sales Integration Specialist IO Integration
Jeff Klingberg President/CEO Mountain Stream Group, Inc.
Sheila Kloefkorn President KEO Marketing
Abigail Kowalkowski Marketing Communications Specialist ORBIS
Michelle Krause National Account Executive DuraColor-Federal Heath Sign Co
Karen Lechner Marketing Communications Category Manager • IBM Global Process Services Delivery IBM Corporation
Trina Lundblad Sr. Marketing Communications Manager Ingredion Incorporated
Lisa Majdi Director, Mid-Market/Large Segment Marketing Cox Communications, Inc.
Lindsay Malone Digital Marketing Manager Prophet
John Manta Vice President of Marketing & Sales BMWC Constructors
Luz Marina Marketing, Executive Producer and Creative Director Marin Productions
Jodi Marose MarCom Manager Case Construction Equipment
Suzanne Martin Chief Marketing Officer and Vice President The Mx Group
Lisa Mattes Director, Corporate Marketing Panduit Corp.
Elton Mayfield Co-Founder ER Marketing
Tim McAdow Vice President, Sales Operations & Marketing CMFG Life Insurance Company
Laurent Michoud Head of Global Marketing Ingredion Incorporated
Erin Myers Marketing Manager Les Mills US
Afrouz Naeini Senior Marketing Manager - Sweetness & Beverage Ingredion Incorporated
Amanda Nizzere Director of Marketing Prophet
Greg Olson Principal Growl Agency
Stephanie Ormston Sales Execution Manager AT&T Inc.
Marianne Parkhill Director of Marketing Plum Analytics
Colleen Pastuovic Account Executive, Corporate Partnerships Chicago Cubs
Christopher Payne Vice President Sales and Marketing Resolution Productions Group
Phil Penuela Director, Consumer Insights Gogo
William Petschow Assoc MGR, Reporting & Analytics Mead Johnson Nutrition Company
Kashif Rasheed Managing Partner Reframe Consulting
Betsy Ratcliff Director BAI
Jonathan Redman Associate Partner Prophet
Stephen Richards Vice President Richards Graphic Communications, Inc.
Zach Rogers Product Manager FIDELITONE
Barbie Romero Coordinator, Committees & Conferences ANA
Maralah Rose-Asch Publisher and Editor Gardner Business Media, Inc.
Lisa Rowland Account Executive Allianz Global Investors
Randall Rozin Global Director, Branding & Mktg. Comm. Dow Corning Corporation
JoAnn Rupp Senior Marketing Analyst Ingredion Incorporated
Kelly Russell Sr. Account Supervisor Eric Mower And Associates
Carrie Sabourin Sr. Group Account Director Mobium Integrated Branding, LLC
Jaclyn Saffa   Jaclyn Saffa
Lee Sanderlin Account Director gyro
Chris Schermer President SCHERMER
Stephanie Schwab CEO Crackerjack Marketing
Charles Skendziel Owner/Partner Equity Creative
Aaron Smith Associate Partner Prophet
Alexis Smith HD Off Road Segment Manager BP Lubricants
Michelle Smith Vice President, Marketing O.C. Tanner
Patrick Smith Sr. Strategist Bader Rutter & Associates
Chris Steenstra Chief Administrative Officer Eric Mower and Associates
Brian Stephenson Marketing Manager Enterprise Holdings, Inc.
Lisa Stich Sr Marketing Manager - Communications Pentair
Debra Surprise Account Executive Echelon Design, Inc.
Stephen Susina Marketing Direcdtor LYONSCG
Jeff Swaddling Associate Partner Prophet
Akin Tosyali Director, Digital Marketing W.W. Grainger, Inc.
Heather Valdez Marketing Chromatic Technologies, Inc.
Marco Villone Vice President of Marketing ingredion Incorporated
Christopher Vitrano Chief Marketing Officer Nelson Schmidt Inc.
Monica Weaver Managing Director Carmel Hill Capital Partners
Rick Weber Director of Client Services InVision Communications, Inc.
Jeanne Weed Director, Marketing Operations Motorola Solutions, Inc.
David Wendeln   Mead Johnson Nutrition Company
Mollie Wheeler Strategic Partnerships Rep - B2B General Growth Properties, Inc.
Dusty Williams Account Director Gyro
Kama Winter Senior Marketing Manager Verizon Wireless Inc.
Steven Yoder   Get The Word Out Communications
  • Name

    Athena Campos (Chairperson)

    Title

    Director of Marketing Construction Equipment North America

    COMPANY

    Case Construction
  • Name

    Zach Aldredge

    Title

    Marketing Associate GP PRO

    COMPANY

    Georgia-Pacific Corporation
  • Name

    Jeff Balsavich

    Title

    B2B Communications Manager

    COMPANY

    BP p.l.c.
  • Name

    Rich Carroll

    Title

    Solutions Sales Executive

    COMPANY

    IO Integration
  • Name

    Catherine Conroy

    Title

    Director of Marketing

    COMPANY

    Panduit Corp.
  • Name

    Tim Cook

    Title

    Vice President of Client Services & Partner

    COMPANY

    The Mx Group
  • Name

    Liz Cope

    Title

    Global Marketing Leader

    COMPANY

    Ingersoll Rand
  • Name

    Doug Davila

    Title

    Director of Business Development

    COMPANY

    CBD Marketing
  • Name

    Dan Diveley

    Title

    VP

    COMPANY

    Geile/Leon Marketing Communications
  • Name

    Colleen Doyle

    Title

    Marketing Manager

    COMPANY

    ILMO Products Company
  • Name

    Michael Elliott

    Title

    Executive VP, Sales and Marketing

    COMPANY

    Quicksilver Associates
  • Name

    Colleen Furlong

    Title

    Marketing Manager

    COMPANY

    Allegion
  • Name

    Kristi Gloppen

    Title

    Vice President, Marketing

    COMPANY

    The Nerdery
  • Name

    Jenny Gresla

    Title

    Account Executive of Media Solutions

    COMPANY

    DataXu
  • Name

    Ryann Greve

    Title

    Chief Marketing Officer

    COMPANY

    Bader Rutter & Associates
  • Name

    Michael Griffin

    Title

    Vice President, Advertising Sales/Midwest

    COMPANY

    Captivate Network
  • Name

    Wendy Gugora

    Title

    Marketing Manager

    COMPANY

    Prairie Capital Advisors, Inc.
  • Name

    Michael Hamilton

    Title

    President

    COMPANY

    Synchronicity Inc.
  • Name

    Lynn Hazan

    Title

    President

    COMPANY

    Lynn Hazan & Associates
  • Name

    Kelly Hewitt

    Title

    Chief Executive Officer

    COMPANY

    Merge Marketing Group
  • Name

    Diane Hund

    Title

    VP, Marketing

    COMPANY

    United Stationers, Inc
  • Name

    Cynthia Hunt

    Title

    Marketing Consultant

    COMPANY

    Jenner & Block
  • Name

    Marcia Iacobucci

    Title

    SVP, Group Creative Director

    COMPANY

    DDB Chicago
  • Name

    Anne Jurisch

    Title

     

    COMPANY

    3M
  • Name

    Justine Kakembo

    Title

    Digital Marketing Manager

    COMPANY

    Ingredion Incorporated
  • Name

    Brent Kaufman

    Title

    Director, Client Strategy

    COMPANY

    Ascedia Inc.
  • Name

    Mark Kaufman

    Title

    Sales Integration Specialist

    COMPANY

    IO Integration
  • Name

    Jeff Klingberg

    Title

    President/CEO

    COMPANY

    Mountain Stream Group, Inc.
  • Name

    Sheila Kloefkorn

    Title

    President

    COMPANY

    KEO Marketing
  • Name

    Abigail Kowalkowski

    Title

    Marketing Communications Specialist

    COMPANY

    ORBIS
  • Name

    Michelle Krause

    Title

    National Account Executive

    COMPANY

    DuraColor-Federal Heath Sign Co
  • Name

    Karen Lechner

    Title

    Marketing Communications Category Manager • IBM Global Process Services Delivery

    COMPANY

    IBM Corporation
  • Name

    Trina Lundblad

    Title

    Sr. Marketing Communications Manager

    COMPANY

    Ingredion Incorporated
  • Name

    Lisa Majdi

    Title

    Director, Mid-Market/Large Segment Marketing

    COMPANY

    Cox Communications, Inc.
  • Name

    Lindsay Malone

    Title

    Digital Marketing Manager

    COMPANY

    Prophet
  • Name

    John Manta

    Title

    Vice President of Marketing & Sales

    COMPANY

    BMWC Constructors
  • Name

    Luz Marina

    Title

    Marketing, Executive Producer and Creative Director

    COMPANY

    Marin Productions
  • Name

    Jodi Marose

    Title

    MarCom Manager

    COMPANY

    Case Construction Equipment
  • Name

    Suzanne Martin

    Title

    Chief Marketing Officer and Vice President

    COMPANY

    The Mx Group
  • Name

    Lisa Mattes

    Title

    Director, Corporate Marketing

    COMPANY

    Panduit Corp.
  • Name

    Elton Mayfield

    Title

    Co-Founder

    COMPANY

    ER Marketing
  • Name

    Tim McAdow

    Title

    Vice President, Sales Operations & Marketing

    COMPANY

    CMFG Life Insurance Company
  • Name

    Laurent Michoud

    Title

    Head of Global Marketing

    COMPANY

    Ingredion Incorporated
  • Name

    Erin Myers

    Title

    Marketing Manager

    COMPANY

    Les Mills US
  • Name

    Afrouz Naeini

    Title

    Senior Marketing Manager - Sweetness & Beverage

    COMPANY

    Ingredion Incorporated
  • Name

    Amanda Nizzere

    Title

    Director of Marketing

    COMPANY

    Prophet
  • Name

    Greg Olson

    Title

    Principal

    COMPANY

    Growl Agency
  • Name

    Stephanie Ormston

    Title

    Sales Execution Manager

    COMPANY

    AT&T Inc.
  • Name

    Marianne Parkhill

    Title

    Director of Marketing

    COMPANY

    Plum Analytics
  • Name

    Colleen Pastuovic

    Title

    Account Executive, Corporate Partnerships

    COMPANY

    Chicago Cubs
  • Name

    Christopher Payne

    Title

    Vice President Sales and Marketing

    COMPANY

    Resolution Productions Group
  • Name

    Phil Penuela

    Title

    Director, Consumer Insights

    COMPANY

    Gogo
  • Name

    William Petschow

    Title

    Assoc MGR, Reporting & Analytics

    COMPANY

    Mead Johnson Nutrition Company
  • Name

    Kashif Rasheed

    Title

    Managing Partner

    COMPANY

    Reframe Consulting
  • Name

    Betsy Ratcliff

    Title

    Director

    COMPANY

    BAI
  • Name

    Jonathan Redman

    Title

    Associate Partner

    COMPANY

    Prophet
  • Name

    Stephen Richards

    Title

    Vice President

    COMPANY

    Richards Graphic Communications, Inc.
  • Name

    Zach Rogers

    Title

    Product Manager

    COMPANY

    FIDELITONE
  • Name

    Barbie Romero

    Title

    Coordinator, Committees & Conferences

    COMPANY

    ANA
  • Name

    Maralah Rose-Asch

    Title

    Publisher and Editor

    COMPANY

    Gardner Business Media, Inc.
  • Name

    Lisa Rowland

    Title

    Account Executive

    COMPANY

    Allianz Global Investors
  • Name

    Randall Rozin

    Title

    Global Director, Branding & Mktg. Comm.

    COMPANY

    Dow Corning Corporation
  • Name

    JoAnn Rupp

    Title

    Senior Marketing Analyst

    COMPANY

    Ingredion Incorporated
  • Name

    Kelly Russell

    Title

    Sr. Account Supervisor

    COMPANY

    Eric Mower And Associates
  • Name

    Carrie Sabourin

    Title

    Sr. Group Account Director

    COMPANY

    Mobium Integrated Branding, LLC
  • Name

    Jaclyn Saffa

    Title

     

    COMPANY

    Jaclyn Saffa
  • Name

    Lee Sanderlin

    Title

    Account Director

    COMPANY

    gyro
  • Name

    Chris Schermer

    Title

    President

    COMPANY

    SCHERMER
  • Name

    Stephanie Schwab

    Title

    CEO

    COMPANY

    Crackerjack Marketing
  • Name

    Charles Skendziel

    Title

    Owner/Partner

    COMPANY

    Equity Creative
  • Name

    Aaron Smith

    Title

    Associate Partner

    COMPANY

    Prophet
  • Name

    Alexis Smith

    Title

    HD Off Road Segment Manager

    COMPANY

    BP Lubricants
  • Name

    Michelle Smith

    Title

    Vice President, Marketing

    COMPANY

    O.C. Tanner
  • Name

    Patrick Smith

    Title

    Sr. Strategist

    COMPANY

    Bader Rutter & Associates
  • Name

    Chris Steenstra

    Title

    Chief Administrative Officer

    COMPANY

    Eric Mower and Associates
  • Name

    Brian Stephenson

    Title

    Marketing Manager

    COMPANY

    Enterprise Holdings, Inc.
  • Name

    Lisa Stich

    Title

    Sr Marketing Manager - Communications

    COMPANY

    Pentair
  • Name

    Debra Surprise

    Title

    Account Executive

    COMPANY

    Echelon Design, Inc.
  • Name

    Stephen Susina

    Title

    Marketing Direcdtor

    COMPANY

    LYONSCG
  • Name

    Jeff Swaddling

    Title

    Associate Partner

    COMPANY

    Prophet
  • Name

    Akin Tosyali

    Title

    Director, Digital Marketing

    COMPANY

    W.W. Grainger, Inc.
  • Name

    Heather Valdez

    Title

    Marketing

    COMPANY

    Chromatic Technologies, Inc.
  • Name

    Marco Villone

    Title

    Vice President of Marketing

    COMPANY

    ingredion Incorporated
  • Name

    Christopher Vitrano

    Title

    Chief Marketing Officer

    COMPANY

    Nelson Schmidt Inc.
  • Name

    Monica Weaver

    Title

    Managing Director

    COMPANY

    Carmel Hill Capital Partners
  • Name

    Rick Weber

    Title

    Director of Client Services

    COMPANY

    InVision Communications, Inc.
  • Name

    Jeanne Weed

    Title

    Director, Marketing Operations

    COMPANY

    Motorola Solutions, Inc.
  • Name

    David Wendeln

    Title

     

    COMPANY

    Mead Johnson Nutrition Company
  • Name

    Mollie Wheeler

    Title

    Strategic Partnerships Rep - B2B

    COMPANY

    General Growth Properties, Inc.
  • Name

    Dusty Williams

    Title

    Account Director

    COMPANY

    Gyro
  • Name

    Kama Winter

    Title

    Senior Marketing Manager

    COMPANY

    Verizon Wireless Inc.
  • Name

    Steven Yoder

    Title

     

    COMPANY

    Get The Word Out Communications