Sponsorship & Event Marketing
The Sponsorship & Event Marketing Committee is for members who are responsible for their organizations' sponsorships, corporate partnerships and event marketing initiatives. Sponsorships and event marketing is now a $10 billion industry in North America and growth has outpaced both advertising and promotion. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate eachothers' expertise and make their organizations more effective.
Each year, the Sponsorship & Event Marketing Committee helps plans a related Members-Only Conference. For details about the 2012 event, click here.
Committee Chair: Gerald Johnson, Chief Marketing Officer, Magic Johnson Enterprises
Discussion Topics
- Measurement/ROI
- Digital Integration
- Best practices for connecting the right sponsorship or event with the right brand in order to bring that brand to life
- Sponsorship and event activation
- Contract Management
- Virtual events
- Internal organization: how marketers are organized internally to manage events
- Hospitality best practices
- Maximizing marketing leverage
- Cause-related marketing
- Future trends in sponsorships
| Name | Title | Company |
|---|---|---|
| Gerald Johnson (Co-chairperson) | Chief Marketing/Diversity Officer & SVP Strategic Planning/Innovation | American Heart Association |
| Brian Maynard (Co-chairperson) | Director, Marketing | Whirlpool Corporation |
| Lara Allen | Director of Marketing- Southeast Region | The Scotts Company |
| Carol Ashby | Senior Manager, Sponsorship & Local Marketing | AutoTrader.com, LLC |
| Rebecca Atkinson | Associate Director of Marketing Services | Liberty Mutual Group |
| Amy Baj | Marketing Manager, Brand | Expedia, Inc. |
| Gina Ballenger | Vice President, Social Media Development | Wells Fargo & Co. |
| Richard Baron | Executive Director, Customer Development Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Suzanne Beaudoin | Global Strategic Projects | Individual Parent Record Corporation |
| Derek Benbow | Director, Corporate Sponsorships | Charles Schwab & Company, Inc. |
| Beth Bilger | Corporate Meeting and Event Director | Wachovia Corporation |
| Bonnie Blaszak | Strategic Sourcing Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Stephanie Borges | Director, Corporate Alliances | Six Flags, Inc. |
| Renee Borsack | Director Of Sponsorships and Events | Consumerinfo.com, Inc. |
| Chris Brown | Director, Corporate Partnerships & Strategic Alliances | SeaWorld Parks and Entertainment |
| Keri Bruce | Associate | Reed Smith LLP |
| Paul Cantello | Event Marketing Manager | National Grid |
| Jonathan Cardoni | Senior Meeting Planner | Liberty Mutual Group |
| Orla Carey | Manager, Advertising and DM | Tourism Ireland |
| Chris Carkeet | Sr. Liaison, Brand Strategy | St. Jude Children`s Research Hospital, Inc. ALSAC |
| Fatina Coleman | Senior Vice President | Citigroup Inc. |
| Ann-Margret Crater | Vice President, Strategic Marketing | CIT Group, Inc. |
| Danielle Criscuolo | Associate Program Manager, Marketing Communications | Liberty Mutual Group |
| Ioan Cusmir | Category Marketing Director Pralines | Ferrero USA, Inc. |
| Aniko DeLaney | Managing Director | Bank of New York Mellon |
| Dania Echeverri | Senior Manager, Brand Partnerships | Universal Music Group |
| Jim Echikson | Senior Director, Corporate Partnerships | ASPCA |
| Todd Fischer | Manager, National Sponsorships | State Farm Mutual Automobile Insurance Co. |
| Julie Foor | Media Specialist | IKEA North America |
| Euan Ford | Multicultural Marketing Strategist | American Family Insurance |
| Ryan Fowler | Marketing Specialist | California Lottery |
| Larry French | Senior Marketing Director | Hanesbrands, Inc. |
| Susanna Germani | Procurement Manager, Demand Operations | Diageo North America, Inc. |
| Daniel Glantz | Global Head of Sponsorship | American International Group, Inc. |
| Stephen Goldstein | Vice President, Strategic Alliance Marketing | Chubb Corporation |
| Jesus Gonzalez | Manager in Brand Partnership | Universal Music Group |
| Andres Gonzalez | Vice President, Global Sponsorships | MasterCard Worldwide |
| Debra Goodlett | Marketing Manager | Global Experience Specialists |
| Elise Gordon | 2VP, Creative Services | Travelers Insurance |
| Miranda Gregory | Development Director | Edison Electric Institute |
| Eric Haman | PR Manager (Internal) | Hatfield Quality Meats, Inc. |
| Denise Harbaugh | Manager, Geographic Markets | Busch Gardens Williamsburg |
| Alexa Harnett | Digital Event Marketing Specialist | Mercedes-Benz USA, LLC |
| Shannon Haxel | Event Services Specialist | Enterprise Holdings, Inc. |
| Matt Herr | Senior Specialist, Marketing | Canon U.S.A., Inc. |
| Jennifer Herring | Sr. Mktg. Coordinator, SYC&S | AAA Carolinas |
| Paul Hodges | Regions Financial Corp. | |
| Scott Horowitz | Vice President, Marketing | Compass Investments LLC |
| Kurt Hunzeker | Senior Director, Brand Marketing | Rawlings Sporting Goods |
| Drew Iddings | Senior Manager Consumer Promotions | The Hershey Company |
| Patrice Ingrassia | Director, Customer Relationship Marketing | Ernst & Young LLP |
| Kimberly James | National Sponsorship, Events and Ambassador Manager | Land O' Lakes, Inc. |
| Elizabeth Jernigan | Analyst, Corporate Alliances | St. Jude Children`s Research Hospital, Inc. ALSAC |
| Mike Kapilla | Manager, Sponsorships | Enterprise Holdings, Inc. |
| Barbara Karasek | Vice President, Corporate Partnerships & Licensing | SeaWorld Parks and Entertainment |
| Terry Keigher | Manager, Brand Marketing Communications | BlueCross BlueShield Association |
| Mike Kelner | Senior Director, Sponsorship Marketing | Fidelity Investments |
| Courtney Kelso | VP Sponsorships /Sports & Entertainment Access | American Express Company |
| Kristina Kloberdanz | WW Sponsorship Marketing Manager | IBM Corporation |
| Jenny Konschak | Coordinator, Industry Relations | Almond Board of California |
| Robin Korman | SVP, Loyalty Marketing | Wyndham Worldwide Corporation |
| Trudy Kraljic | Manager, Corporate Sponsorships & Events | Nikon, Inc. |
| Trudy Kraljic | Manager, Corporate Sponsorships & Events | Nikon, Inc. |
| Rachel Kraus | National Director, Partnership Marketing | The Westfield Group |
| Andrew Kritzer | Senior Director, Committees and Conferences | ANA |
| Jason Lakeman | Senior Marketing Manager | Robert Half International |
| Paul Langellier | Procurement Specialist | State Farm Mutual Automobile Insurance Co. |
| AnneMarie Laorenza | Vice President | Union Bank |
| Jalina Law | Assistant Vice President, Business Development | The Macerich Company |
| Liam Leonard | Purchasing Manager | Nestle Business Services |
| Jonathan Lese | ||
| Denise Leyhe | SVP, Head of Sponsorships and Charitable Giving | RBS Citizens Financial Group |
| Brewer Lister | Event Director, Special Event Integration | Disney Destinations LLC |
| Elliot Lum | Vice President, Strategic Marketing | Columbia Records, Division of Sony Music |
| Larry Lundy | Vice President, Corporate Relations | American Heart Association |
| Michael Lynch | Chief Marketing & Revenue Officer | Association of Surfing Professionals (ASP) |
| Melissa Manankil | Marketing Manager | Johns Hopkins Medicine |
| Monya Mandich | Expedia, Inc. | |
| Ari Mark | Manager, Business Development | NBA |
| Josephine Mastroserio | Leader, Global Strategic Sourcing | MasterCard Worldwide |
| Chris McDermott | Manager, Key Events and Sponsorships | IBM Corporation |
| Michelle McElman | Associate Program Manager, Marketing Communications | Liberty Mutual Group |
| Jim McGuire | Director, Events & Meetings | KPMG LLP |
| Cara Mea | Marketing Specialist | NBA |
| Kevin Messam | CMO/Director of Football Administration | Brooklyn Athletics |
| Carrie Miller | Sr Commodity Manager | Intel Corporation |
| Stephanie Mitrione | Sr. Product Marketing Manager | Florida Power & Light Co. |
| Monica Mitro | EVP Public Relations | Limited Brands, Inc. |
| Dena Mooty | Manager, Event Marketing | Cleveland Clinic |
| Michelle Morris | Marketing Manager | SeaWorld San Antonio |
| Nan Moses | Partnership Marketing Coordinator | Soccer United Marketing |
| Jonathan Murnane | Director of Global Experiential Marketing | Activision |
| Mindy Mutschelknaus | IMC - Media & Advertising Manager | Cisco Systems, Inc. |
| Nancy Neipp | Sr. Director, Global Event Marketing | Cisco Systems, Inc. |
| Tahryn Nicastro | Mktg. Comm. Manager, Sponsorship | Sprint Communications |
| Kelly Niszczak | Catalog and Global Brochures Specialist | IKEA North America |
| Michael Nolan | Senior Manager, Global Events Marketing | Accenture |
| Crystal O'Hea | SeaWorld Parks and Entertainment | |
| Marty Ordman | Vice President, Marketing and Corporate Communications | Dole Food Company, Inc. |
| Michael Patent | VP, Global Marketing and Partnerships | AEG Worldwide |
| Deborah Peterson | Customer Relationship Marketing Director | American Family Insurance |
| Karin Poe | Marketing Operations Manager | Cisco Systems, Inc. |
| Ari Pollack | Specialist, Brand Management & Advertising | EmblemHealth |
| Jeff Portugal | VP, Corporate Alliances & Partnership Marketing | Six Flags Entertainment |
| Jill Rankin | Sourcing Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Sheri Reagan | VP, Business and Financial Affairs - Global Advertising Brand Management | American Express Company |
| Elwyn Remos | Sr. Manager | Microsoft Corporation |
| Jennifer Rhodes | Communication Specialist | Alabama Power Co. |
| Rolando Ricardez | Vice President, Experiential Marketing | Citigroup Inc. |
| Michael Richards | Corporate Sales Manager | Richmond International Raceway |
| Christine Riedel-King | Assistant Director-Sponsorship | The Principal Financial Group |
| Michael Robichaud | VP | MasterCard Worldwide |
| Mark Robinson | Corporate Sponsorship Manager | T. Rowe Price Group, Inc. |
| Jennifer Rochkind | Manager, Philanthropy | Toyota Motor North America., Inc. |
| Sarah Ruckno Cleary | Marketing Manager-Automotive | AAA Carolinas |
| Kenneth Rye | Marketing Manager | Home Depot, Inc. |
| Daniel Schachne | Global Business Development | NBA |
| Amanda Schrier | Assistant Director, Cause Related Marketing | City of Hope |
| Kevin Sharp | Sourcing Group Manager | GlaxoSmithKline |
| Lori Sherman | Senior Marketing Manager | USG Corporation |
| Raymond Simanavicius | Media Specialist | IKEA North America |
| Earle Smola | Director, Corporate Brand Design and Sponsorships | Stanley Black & Decker, Inc. |
| Simone Southwell | Coordinator, Events | NBA |
| Geoffrey Spies | Director, Sponsorships and Promotions | MetLife, Inc. |
| Philip Stanley | Director, Event Strategy | Liberty Mutual Group |
| Mary Story | Manager, Advertising and Marketing Communication | Individual Parent Record Corporation |
| Lauren Strongin | Manager, Consumer Promotions & Sponsorships | LG Electronics |
| Noah Syken | U.S. Media Manager | IBM Corporation |
| Caryn Taylor-Lucia | Director, Corporate Events | SEI |
| Sara Tervo | SVP, Pink | Victoria`s Secret |
| Michelle Thomas | Sr. Brand Marketing Manager | Expedia, Inc. |
| Kathy Thomas | Sports Manager | Cleveland Clinic |
| John Thompson | Director of Marketing & Communications | Starr Companies |
| Angie Tipton | Manager, Corporate Sponsorships | Hewlett-Packard Company |
| Patricia Trevino | VP Product Marketing | Outback Steakhouse, Inc. |
| Danielle Trombetta | Senior Specialist, Brand Promotion | Canon U.S.A., Inc. |
| Karen Uhler | Marketing Director | Allstate Insurance Company |
| Danny Urquia | Account Executive | Major League Soccer |
| Joe Ventura | VP, Account Management | Live Nation, Inc. |
| David Weisz | Manager, Law Enforcement and Homeland Security Alliances | Motorola Solutions, Inc. |
| Brite Whitaker | Director of Five Points of Life | LifeSouth Community Blood Centers, Inc. |
| Margaret White | Advertising Manager | Alabama Power Co. |
| Edward Willett | Vice President, Business Development | Ladies Professional Golf Association |
| Christine Williams | Manager, Sponsorships | AutoTrader.com, LLC |
| Randy Winter | Integrated Marketing, Manager | Unilever Bestfoods North America |
| Royce Wolfe | VP, Sponsorship Strategy, Experiential Marketing | Wells Fargo & Co. |
| Tina Wong | Brand Manager | Safeway Inc. |
| Christina Wyman | Senior Manager, Corporate Partnerships | ASPCA |
| Brett Yoshimura | Corporate Procurement | Toyota Motor Sales U.S.A., Inc. |
| Stacey Zipse | Marketing Manager | Allstate Insurance Company |
