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Integrated Marketing Committee

Integrated Marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. 

The Integrated Marketing Committee helps marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight. The committee explores various approaches for developing the most effective integrated marketing strategies and the tactics necessary for successful implementation.

Committee Chair: Julie Koewler, Managing Director, Global Advertising and Events, Accenture


 Discussion Topics

  • Optimizing the marketing mix
  • Integrating messages across the marketing spectrum
  • Managing multiple communications partners
  • Measurement of the effectiveness of each medium individually and the mix as a whole

Leadership Initiatives

Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Integrated Marketing, 4th Edition  
ANA released a White Paper, Integrated Marketing, 4th Edition: Barriers and Opportunities, detailing the findings from an online survey of 100+ client-side marketers. This is the fourth survey in eight years conducted by the ANA; past surveys were conducted in 2003, 2006 and 2008. The objective of the survey was to analyze the challenges marketers face when implementing effective IM programs and identify key concerns that have changed from 2003 to now. It also explores the contributions from within the organization and from agency partners on their IM programs.

Name Title Company
Julie Koewler (Chairperson) Managing Director, Global Advertising and Events Accenture
Karen Adams Senior Director Global Marketing Capabilities Mondelez International, Inc.
Ada Agrait Director, Digital Marketing, Windows Mobile Microsoft Corporation
Kamel Ait Mokhtar Marketing Manager Autodesk, Inc.
Carly Allegri Manager, Marketing Communications Applebee's International, Inc.
Blaine Allen Creative Production Copywriter American Family Insurance
Luis Alvaray Consumer Activation Coordinator Walgreen Company
Cristina Amurao Marketing Manager Logan's Roadhouse, Inc.
Lauren Anders Corporate Communications, Project Specialist Lowe's Companies, Inc.
Katie Anderson Sr. National Marketing Manager Orange Leaf Frozen Yogurt
Khristine Anderson Digital Marketing Manager Elkay Manufacturing Company
Bridget Antak Sr Investor Segment Analyst Scottrade, Inc.
Katie Armour Senior Manager, U.S. Travel, Hospitality and Leisure Sector Marketing Lead Deloitte
Hadas Avnery Global Product Management Citigroup Inc.
Richard Baron Executive Director, Customer Development Marketing Boehringer Ingelheim Pharmaceuticals, Inc.
Stephanie Barriault Marcom Manager Plantronics, Inc.
Megan Barstow Manager, Global Advertising Accenture
Christina Bauer Sr. Marketing Manager Siemens Corporation
Jon Bauer Integrated Marketing Manager The Nerdery
Barbara Baum Marketing Manager William Blair & Company, L.L.C.
Nicole Beason Marketing & Events Coordinator West Virginia University
Chris Beaury Account Manager Walt Disney Parks and Resorts
Brenda Beck Government Manager Teradata Operations, Inc.
Suzanne Bedell Head of Marketing Aetna Inc.
Clay Bellew Director, Online Sales and Marketing TXU Energy Retail Company LLC
Lori Benedetto Marketing Communications Manager PerkinElmer, Inc.
Jennifer Bennett Executive Director Financial Advice and Solutions USAA
Ameliana Berg Marketing Analyst State Farm Mutual Automobile Insurance Co.
Lisa Bialecki Senior Director, Integrated Communication Rust-Oleum Corporation
Chris Bigda Media and Interactive Manager Coca-Cola North America
Livia Binks Vice President, Integrated Marketing Fidelity Investments
Rachel Birschbach Associate Marketing Manager Sartori Cheese
Kieran Blanks Excelsior Public Service Fellow / Gaming Commission New York Lottery
Bonnie Blaszak Manager, Corporate Procurement Daiichi Sankyo, Inc.
Nick Blissenbach Senior Manager, Integrated Marketing International Dairy Queen, Inc.
Jennifer Bonham Director, Marketing, Communications, Business Development and Strategy Centene Corporation
Christopher Boniface Media Manager Ace Hardware Corporation
Stephanie Borges Director, Corporate Alliances Six Flags Entertainment.
Theresa Boucher Manager Verizon Communications
Randall Bourquin Manager of Partnerships World Surf League
Becky Brajner Sr. Marketing Design & Brand Manager Global Experience Specialists (GES)
Judy Breedlove Global Campaign Manager - HP Converged Infrastructure Hewlett-Packard Company
Corinne Brohme Creative Director Lord & Taylor
Michelle Bronaugh Marketing Manager SeaWorld San Antonio
Scott Brueggeman Chief Marketing Officer CyrusOne Inc.
Vincenzo Brugaletta Vice President, Integrated Marketing Luxottica Retail
Kellen Burger Specialist - Consumer Marketing MasterCard Worldwide
Karen Burggraf Senior Marketing Manager Allstate Insurance Company
Stuart Burkhoff VP Sponsorships & Advertising Ameriprise Financial, Inc.
Kate Byrnes Manager of Executive and Employee Communications EmblemHealth
Scott Campbell General Manager Colgate-Palmolive Company
Janis Cannon Global Brand Portfolio Leader, Brand Leadership Marketing InterContinental Hotels Group
Orla Carey Manager, Advertising and DM Tourism Ireland
Chris Carkeet Assoc. Director, Youth Development Programs St. Jude Children's Research Hospital, Inc. ALSAC
Amanda Carson Marketing Manager Allstate Insurance Company
Sherrie Catarelli Manager Advertising Media & Brand SeaWorld Parks and Entertainment
Karen Chapley Key Account Channel Marketer 3M
Josephine Cheda   MasterCard Worldwide
Jeannie Chu Director, Global Media American Express Company
Cynthia Ciangio Vice President T. Rowe Price Investment Services
Amanda Cifone Sr. Associate - Brand Strategy Capital One Services, Inc.
Julie Clarke Integrated Marketing Manager Xilinx, Inc.
Scott Clemons Director of Marketing, Consumer Activation SeaWorld Parks and Entertainment
Jill Cole Director, Attraction and Engagement Thrivent Financial
Kathleen Coney Director, Brand Marketing Fairfield Inn & Suites Marriott International, Inc.
Stephen Connors Global Advertising Accenture
Renee Cook Account Director, Translation McDonald's Corporation
Suzanne Coupe US Sector Marketing Leader PricewaterhouseCoopers
James Cowsert Director of Advertising and Brand Strategy Voya Financial
John Cusolito Vice President and Manager, External Relations Liberty Mutual Group
Jen Daly Marketing Director, Salon-Inspired Hair Care Brands Unilever United States, Inc.
Ann Dantzig Senior Business Assistant MasterCard Worldwide
Anne Davies Interactive Marketing Specialist General Growth Properties, Inc.
Bria Day Marketing Manager CIGNA Corporation
Michelle Del Valle Director of Events & Sponsorships Ryder System, Inc.
Cindy Demopoulos Program Manager, Marketing Communications Liberty Mutual Group
Carrie DiGregorio Writer Edward Jones
Jerry DiTrapani Mgr-Marketing Programs Amway Corporation
Wendeline Dill VP Marketing Strategy Merrill Lynch & Co., Inc.
Alexandra Dimodica National Lead Marketing Specialist Deloitte
Laura Donahue Vice President, Advertising CarMax Auto Superstores, Inc.
Jonathan Doniger Director, EBusiness Boehringer Ingelheim Pharmaceuticals, Inc.
Michael Donnelly SVP, Group Head Global Digital Marketing MasterCard Worldwide
Andrew Dorn Account Executive Teradata Operations, Inc.
Allison Duffee Director, Partnerships Brand Strategy Capital One Services, Inc.
Katherine Dusek Marketing Manager Allstate Insurance Company
Christine Dwyer PR Manager Ferguson Enterprises
Daniel Dye Web Marketing Manager Meyer US
Ruth Dávila Director, Cause Marketing & Workplace Giving Habitat for Humanity International, Inc.
Ashley Edwards Marketing Specialist Centene Corporation
Michele Eggers Marketing Strategist, Customer Intelligence Product Management SAS Institute Inc.
Brian Enderlein E-Marketing 3M
Darren Eyster Manager of Digital Marketing, Social Media General Growth Properties, Inc.
Jill Falk Senior Analyst, Regulatory and Program Evaluation, Energy Products National Grid
Brad Feinberg Media Director MillerCoors LLC
Amber Felicioni Experiential Marketing Associate Amway Global
Elizabeth Fernandez-Cuervo eCommerce Manager Hilton Worldwide
Louis Figurito Direct Marketing Specialist United States Postal Service
Colleen Finn Ridenhour Deputy Director, Corporate, Foundation and Institutional Relations Habitat for Humanity International, Inc.
Valeria Fiorito Executive Director of Marketing & Brand Strategy A.G. Ferrari Foods
Karen Firda Manager, Integrated Marketing Pepperidge Farm, Inc.
Julie Foor US Communications Specialist IKEA North America
Kathryn Fortlage Senior Marketing Manager Formica Corporation
Patricia Foster Director, Consumer & Winback/Winover Exec. Verizon Communications
Susan Fratto Marketing Manager Johns Hopkins Medicine
Nikke Gant Account Executive Prudential Insurance Company of America
Terri Giannetti Marketing Manager Wells Fargo & Co.
Quantas Ginn Marketing Specialist Accenture
Theresa Gioia Advertising Specialist United States Postal Service
Alicia Gomez Director, Premium Sales and New Media Universal Music Group
Bill Gordon Group Manager, Communications Mazda North American Operations
Evan Graner SVP, Brand Capability Manager Citi
Scott Grenz Director Media Buying NA GlaxoSmithKline
Cheryl Guerin EVP, Group Executive - US Marketing MasterCard Worldwide
Lisa Gunther    
Lauren Gurry Associate Manager, Marketing RCI
Lori Gustafson Director of MarDirector of Digital Marketing & eCommerceketing, Consumer Strategy SeaWorld Parks and Entertainment
Kerry Hackett Regional Director Allstate Insurance Company
Mimi Hahn Vice President of Marketing Monterey Bay Aquarium
Rob Haines Manager, Marketing Service Experts Inc.
Jeannice Hall Communications Specialist Georgia Power Company
Jocelyn Hamlar Manager, Strategic Communications BlueCross BlueShield Association
Wayne Hartunian VP, Marketing Pernod Ricard USA
Brian Heath Marketing Director Amgen Inc.
Deborah Hecht Consultant BMO Harris Bank
Kirt Hibbitts Brand and Advertising Manager Wells Fargo & Co.
Wayne Hill Vice President, Global Marketing Pershing LLC/BNY Mellon
Lee Hirsch Director, Strategic Marketing NVIDIA Corporation
Ebonn Hixson Marketing Communications Consultant Colonial Life & Accident Insurance Co.
Cathy Hoag Global Lead Media Management Marriott International, Inc.
Abigail Hoitink Marketing Excellence Trainer AbbVie Inc.
Jeffrey Holecko North American Media Manager Kimberly-Clark Corporation
Martha Holler Senior Vice President, Corporate Marketing & Comm Sallie Mae
Kevin Holowicki Senior Director, Integrated Marketing & Media GlaxoSmithKline
Carrie Holt Brand Manager Chevron Corporation
Karen Hornberger Sr Marketing Manager Allstate Insurance Company
Margaret Horvath Marketing Senior Associate Grant Thornton LLP
Alison Hough Corporate Brand Management and Advertising The Boeing Company
Brian Hovis Vice President, Digital Marketing and Acquisition Experian Consumer Services
Stacey Howard Vice President, Brand Management & Strategy Wells Fargo & Co.
Michael Hugo Director of Marketing - Analytics Reynolds Consumer Products
Adam Hunter Market Research and Planning Director Ladies Professional Golf Association
Rosemarie Iannucci Senior Manager, Digital & Integrated Media Solutions Pepsico, Inc
Christine Ierano VP Marketing Planning TD Bank
Evan Inada Associate Customer Marketing Manager Columbus Foods, LLC
Carole Irgang Consultant Godiva Chocolatier, Inc.
Tiffany Jen Creative Services Manager Central Garden & Pet Company
Aly Johnsen LGSB Manager Blue Shield of California
Douglas Jones Manager, PR Pharmavite LLC
Jamie Jones Senior Marketing Manager Duke Realty Corporation
Carrie Jost Director, Brand Marketing CNO Financial Group, Inc.
Jennee Julius Advertising and Incentives Manager Toyota Motor Sales U.S.A., Inc.
Stephanie Junca Web Content Coordinator Elkay Manufacturing Company
Jeanne Kashner Advertising Analyst State Farm Mutual Automobile Insurance Co.
Kelly Kastel Marketing Manager Walmart Stores, Inc.
Christy Katzfey Brand Manager DeVry Inc.
Ed Kavilanz Asst. Manager - Club Nintendo Nintendo of America, Inc.
Maher Kayali Chief of Staff, Global Communications The Western Union Company
Dana Kelly Sr. Marketing Manager Independent
Richard Kelly Director, Global Market Research GE Consumer Finance
Cameron Kiely Contractor, Global AD Accenture
Jason Klinman Marketing Planning Manager PLS Financial Services, Inc.
Pamela Kornfeld Director, Green Product Management American Express Bank, Ltd.
Margo Koupas Marketing Manager Allstate Insurance Company
Cathy Kraus Manager, Marketing Communications TransUnion
Jennifer Krisko Marketing Manager Wells Fargo & Co.
Jon Langenfeld Mailing Solutions Specialist United States Postal Service
Erick Laseca Marketing IS Lead Kraft Foods Group, Inc.
Jennifer Lashua Social Media Manager Intel Corporation
Liza Lathouris Regional Marketing Manager, Midwest IHOP Corporation
Patricia Lawry Regional Head of Communications Research UBS Financial Services Inc.
Jenna Lebel Marketing Director Liberty Mutual Group
Nicole Lee Content Strategy Manager McKesson Corporation
Wanda Lenoir Copy Manager True Value Company
David Liemer VP, Creative Director Prudential Insurance Company of America
Katie Long Global Digital Advertising Accenture
Larry Lundy Vice President, Corporate Relations Independent
Terri Lynch eContent Manager Keysight Technologies, Inc.
Lori MacWilliams Senior Department Manager R.J. Reynolds Tobacco Company
Kelly Majeske Buyer- Marketing Services Procurement Kraft Foods Group, Inc.
Dana Mangnuson Vice President, Marketing Program Manager Wells Fargo Securities Wells Fargo & Co.
Andrew Manzella Video Specialist Lowe's Companies, Inc.
Alice Marder Senior Manager, B2B Brand Strategy Cars.Com
Stacey Mark Brand Advertising Manager BlueCross BlueShield of North Carolina
Cathy Markovitz Marketing Manager 3M
Michele Martinez Advertising Planning and Integration Consultant American Family Insurance
David Martise Marketing Manager Land O' Lakes, Inc.
Tarra Mays Marketing Hilton Worldwide
Wendi Mazzucco Sr. Director, Consumer Relationship Marketing & Strategy Wyndham Worldwide Corporation
Patrick McDermott Sr. Manager, Global Advertising Accenture
Kimberly McGraw Marketing Technologist SAS Institute Inc.
Dan McLean Marketing Manager, Communications Transitions Optical, Inc.
Kimberly Mead Assistant Manager Dunkin' Brands, Inc.
BethAnn Meier Manager, Marketing Campaigns & Planning American Girl
Amanda Mellen Sr. Director Integrated Marketing LifeLock, Inc.
Adrienne Melton Sr. Planning and Execution Manager Genentech, Inc.
Jenne Meyer Director Global Strategic Marketing GE Healthcare
Chad Mezera Online Programs Director WVC Reed College of Media West Virginia University
Katie Miesen Director, Sales & Marketing The National Theatre for Children
Ken Millage Marketing Manager Knouse Foods Cooperative, Inc.
Jeffrey Miller Senior Vice President Citigroup Inc.
Brittany Mitchell Advertising Analyst State Farm Mutual Automobile Insurance Co.
Jennifer Moeller Director, Marketing, Social Media & Communications HumanaVitality
Mary Mooney Director of Marketing Aetna/ActiveHealth Management
Louis Morra Marketing Director TIAA-CREF
Maria Morris Advertising Specialist American Family Insurance
Melissa Musgrove Social Media Community Manager Regions Financial Corp.
Mike Naples Business Alliances Specialist United States Postal Service
Ann Neale Manager Brand Planning U.S. Cellular Corporation
Jennifer Nelson Director, Brand Marketing DeVry Inc.
Nancy Nelson Marketing and Communication Services Manager 3M
Shelly Nelson VP of Marketing Cambria USA
Michael Nolan Brand Marketing Capital One Services, Inc.
Danielle Norwood Digital Marketing Manager U.S. Cellular Corporation
Molly O'Loughlin Marketing Director Ornua North America
Ivette Obando-Alvarez   Disney Vacation Club Inc.
Lindsey Olsen Manager, Public Relations & Social Media Rust-Oleum Corporation
Molly Pajauskas Sr. Channel Marketing Manager Elkay Manufacturing Company
Paula Palmer Assoc. Dir., Pradaxa Consumer Promotion Boehringer Ingelheim Pharmaceuticals, Inc.
Hiten Parmar Business Solutions Specialist United States Postal Service
Janet Parodi Associate Director, Multi Channel Marketing Novartis Pharmaceuticals Corporation
Cherye Paulson Senior Copywriter CarMax Auto Superstores, Inc.
Kathryn Pedro Brand and Advertising Consultant- Digital Merchandising Wells Fargo & Co.
Phil Penuela Director, Consumer Insights Gogo
Gregory Pesky Sr. Director/Marketing Factory Motor Parts
Elliott Pesut Campaign Strategy Mgr Alaska Airlines, Inc.
Deborah Peterson Customer Relationship Marketing Director American Family Insurance
Samantha Petti Director, Brand Marketing Communications United Airlines, Inc.
Colleen Pham Marketing Director SteelSeries
Nilesh Phillips Marketing - Global Digital/Sogial, Consumer Goods N. America Accenture
Jeff Portugal VP, Corporate Alliances & Partnership Marketing Six Flags Entertainment
Joe Rand Vice President Yellow Shoes Operations Walt Disney Parks and Resorts
Rachel Reckner Global Product Brand Director Eli Lilly and Company
Andrew Reinbold Marketing Manager Anthem, Inc.
Jennifer Reynolds Director/Integrated Vertical Marketing EBay, Inc.
Mayra Rivera AVP Brand Sponsorship Media USAA
Tracy Robinson Director, Marketing Midwest Amtrak-National Railroad Passenger Corp.
David Rodriguez Global Consumer Insights General Mills, Inc.
Abigail Rogado Director-Integrated Marketing Lord & Taylor
Jennifer Rook Senior Marketing Manager Elkay Manufacturing Company
John Rossmiller Account Director Talent Partners
Jen Rother Director, Business Strategy & Integration Universal Orlando Resort
Christine Royston Director, Global Marketing Campaigns Salesforce.com
Brad Santeler Director, External Media Abbott Laboratories
Stephanie Schwartz Director, Advertising & Brand Nationwide
Amanda Seider Marketing Consultant Allstate Insurance Company
Steve Shnider Web Manager Florida Power & Light Co.
Paul Siegel Manager, Marketing & Sales Amtrak-National Railroad Passenger Corp.
Amy Silver Associate Marketing Manager Allstate Insurance Company
Sarah Sinoff Manager, Marketing Strategy Walt Disney Parks and Resorts
Ronda Slaven Market Research and Competitive Intelligence Synchrony Financial
Lisa Smith Marketing Capabilities Director Mars
Judy Smydo Brand Strategy Manager Alcoa Inc.
Lisetta Sobaski Senior Project Manager - Marketing Integration T-Mobile USA, Inc.
Karen Somerville Director - Membership Market Development & Channel Integration AARP
Michelle Sotak Senior Manager Abbott Laboratories
Tiffanie Stanfield Marketing Research Coordinator Edward Jones
Rachel Steece Integrated Marketing Communications General Mills, Inc.
Kelly Steinbach Integrated Marketing Manager Scottrade, Inc.
Lindsey Stone New Car Business Manager CarMax Auto Superstores, Inc.
Janice Tennant Director, Global Marketing Excellence Kimberly-Clark Corporation
Cecile Thirion   Xerox Corporation
Michelle Thomas Sr. Brand Marketing Manager Expedia, Inc.
Amanda Tillman Creative Development Administrator DreamBank Manager
Kara Tobin Director, Integrated Marketing Henkel Corporation
Santiago Torres Senior Brand Communications Manager U.S. Cellular Corporation
Peter Tovar Managing Director, Global Brand Communications Legg Mason & Co., LLC
Andrea Traylor Digital Cross-selling Channel Integration Regions Financial Corp.
Carmen True Marketing Procurement Manager, Global Marketing Hewlett-Packard Company
Randy Tulbert Creative Content Manager Lowe's Companies, Inc.
William Vargo Device Launch Marketing Manager U.S. Cellular Corporation
Joe Ventura VP, Account Management Live Nation, Inc.
Chad Vincent Chief Marketing Officer and Retail Business Leader Sartori Cheese
Greg Visicaro Advertising Manager Horizon Blue Cross Blue Shield of New Jersey
Scott Weisenbeck Marketing Director - Hormel Brand & Integrated Marketing Hormel Foods Corporation
Stephen Weiss Creative Director The Capital Group
Michele Westergaard Senior Analyst, ECommerce Walgreen Company
Kristine White Sr, Online Customer Engagement Advance Auto Parts, Inc.
Vicki White Senior Content Consultant TransUnion
Kristi Wilkins Director, Solutions Marketing Pacific Gas & Electric Co.
Christine Williams Senior Manager, Consumer Marketing AutoTrader.com, LLC
Katie Willoth Communications Channel Manager Unilever North America
Briana Wilson PR & Social Media Coordinator West Virginia University
Michele Witte Manager, Brand Management Country Financial
Barry Wolfish SVP, Mergers, Acquisitions and Ventures Land O' Lakes, Inc.
Steve Woodhead Global Manager, Integrated Marketing Chevron Products Company
David Workman Content Specialist New Balance Athletic Shoe, Inc.
Susan Worth Strategic Sourcing Manager II CSAA Insurance Services LLC
Lea Wray VP, Marketing T. Rowe Price Investment Services
Lauren Wright Senior Manager, Customer Engagement Marketing Panera Bread, LLC
Greg Yeadon Brand Manager Central Garden & Pet Company
Melisa Yoo Marketing Associate Specialist Canon U.S.A., Inc.
Stacey Zipse Marketing Manager Allstate Insurance Company
Matthew Zuby Product Manager Elmer's Products, Inc.
Sue de Leeuw Director, Brand Strategy and Advertising Pacific Gas & Electric Co.

Next Meeting(s)

Integrated Marketing
Tuesday, October 6, 2015
Chicago , IL

Prior Meeting(s)

Integrated Marketing
Wednesday, June 10, 2015
Chicago , IL

Integrated Marketing
Tuesday, April 21, 2015
Chicago , IL

Integrated Marketing
Wednesday, January 28, 2015
Chicago , IL

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Sponsorship & Event Marketing

Austell, GA

Legal Affairs

New York, NY

Business-to-Business

New York, NY

Digital & Social, West Coast Chapter

San Diego, CA

Production Management

New York, NY

Advertising Financial Management, West Coast Chapter

Glendale, CA

Joint Meeting of Digital & Social and Mobile Marketing

New York, NY

Midwest Digital & Social

Chicago, IL

Advertising Financial Management

New York, NY

Shopper Marketing

Bentonville, AR

Full Committee Schedule