In-House Agency Committee


The In-House Agency Committee is for client-side marketers that have or are looking to launch an in-house agency. While the external agency can be a crucial marketing partner, many client-side marketers look internally. An in-house agency can consist of full creative and/or media abilities, or focus on a particular tactic, such as social media, programmatic, or video production. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as advance the role in-house agencies play throughout the industry as a whole.

Committee Co-Chairs: 
Jack Teuber, Creative Leader – PwC
Charissa Messer, SVP, Strategic Marketing Executive – Bank of America


ANA staff managing the In-House Agency Committee are Greg Wright and Crystal Albanese.


 Discussion Topics

  • Getting great creative
  • In-house agencies (creative, media, social media, communications, etc.)
  • Internal evaluations
  • Measuring performance
  • Creative/assignment briefs
  • Managing integrated marketing communications programs
  • Working with external agencies
  • Video production
  • Managing culture and staff
  • Process excellence
  • The cost/value equation
  • Digital asset management

Leadership Initiatives

The Rise of the In-House Agency
The penetration and influence of in-house agencies continues to grow. These increases are, in part, a reflection of the economic environment in which corporations have reduced budgets and are being challenged to do more with less. Also, the growth of digital/social/mobile and the need for quicker turnaround for those media has played a role in the increased penetration and responsibilities of in-house agencies. This white paper provides insights into the services that in-house agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, the internal costs to the company of employing in-house agencies, and more.

name title company
Charissa Messer (Co-chairperson) SVP, Strategic Marketing Executive Bank of America
Jack Teuber (Co-chairperson) Creative Leader PwC
William Abrams Director of Creative Services Healthfirst
Yesenia Abreu Sr. Consultant, VSO Verizon Wireless Inc.
Kate Ardini Brand Director John Hancock Financial Services, Inc.
Wayne Barringer Director, Creative Services The Boeing Company
Laura Bauer Sr Designer Align Technology, Inc.
Cathy Beans Marketing Director Dell Inc.
Chuck Bradford Sr Mgr Agency Management Chick-Fil-A, Inc.
Susan Brown Sr Director/Creative Director TIAA
Jenn Bullard Production Director, Creative Services ASPCA
Nancy Caldwell Supervisor, Project Management Chevron Corporation
Lisann Campbell-Robinson Sr. Marketing Project Manager The Hartford
Nancy Cech Agency Manager Wells Fargo & Co.
Elisa Cibrario VP, Creative Center of Excellence, Copy Lead Citi (Citibank NA)
Jessica Cipolla VP Marketing MGM Resorts International
Zaira Collazo Production Manager Citi
Kathryn Craig Communications Manager Whirlpool Corporation
David Dell'Accio Senior Manager, Creative Director Deloitte
Michael DeNardo Associate Director, Brand Identity & Agency Management Verizon Wireless Inc.
Jose Diaz-Portalatin Sr Creative Manager Healthfirst
Lisa Fedele Creative Strategy & Operations Lead, The Hatch and Cisco TV Cisco Systems, Inc.
Valerie Fedun Sr. Director, Account Management TIAA
Robert Feeney Marketing EmblemHealth
Teresa Fiore Associate Director, Global Sourcing Boehringer Ingelheim Pharmaceuticals, Inc.
Marc Gagnon Head of Creative Services, Global Marketing Services Legg Mason & Co., LLC
Mark Gibson Assistant Vice President, Advertising State Farm Mutual Automobile Insurance Co.
Plamena Grigorieva Program Manager, U.S. Issuer Marketing MasterCard Worldwide
Caleb Grindle Senior Manager Pegasystems, Inc
Julia Gutz Moller AVP, US Marketing Brand and Creative Allianz Life Insurance Company of North America
Susan Hallock Vice President, Marketing Communications The Capital Group
Chris Hartley Vice President of Marketing Blue Rhino Corporation
Glenn Herdling Senior Director - Editorial Lead AXA Equitable
Tiffanie Hiibner Senior Vice President, Marketing Services Nationwide
Krista Hill Vice President Sourcing JPMorgan Chase & Co.
Taylor Horen Digital Marketing Specialist (Social Media) The Sherwin-Williams Company
Meghan Howell Creative Services Manager Formica Corporation
Mark Karlan Director of Digital Marketing Prestige Brands, Inc.
Barbara Keesler Media Buyer Educational Testing Service (ETS)
Shawn Kelly Director, Creative Media Services St. Jude Children's Research Hospital, Inc. ALSAC
Ragan Kensington Digital Marketing Manager Penguin Random House
Lorraine Kraus Head of Barbie Broadcast Production Mattel, Inc.
Liz Larson VP, Director of Brand & Advertising MFS Investment Management
Lisa Leake VP, Agency Relationship Mgmt & Admin PNC Bank, N. A.
Cathy Leaning Asst. VP, Marketing Services University of Maryland University College
Stephnee Leathers Sr. Director Creative Services Robert Half International
Vivian Liberti Manager, Graphic Design Stanford Health Care
Shira Lompa Director of Marketing Operations First Republic Bank
Helen Lona Graphic Designer Elkay Manufacturing Company
Jeff Lucas Vice President, GBS-Advanced Media Raytheon Company
Brad Lund Director, Creative Media Services Campbell Soup Company
Marissa Mangan Marketing Operations Manager First Republic Bank
Roger Martin Project Manager IFP Marketing Blue Shield of California
John McGuinness Head of Media Bluebeam Software
Shawn McLaughlin Director of Marketing Ferguson Enterprises
Kimberly McNeil-Downs Vice President, Agency Workflow Management Fidelity Investments
Amanda Mellen Sr. Director Integrated Marketing LifeLock, Inc.
Lisa Melton Assistant Vice President Amica Mutual Insurance Company
Bethany Morgan Graphic Designer BlackRock, Inc.
Jessica Morrison Marketing Operations Specialist American Family Insurance
Anna Muccio Senior Manager American Express Company
Pamela Orlando Marketing Director, Agency Head Humana Inc.
Tracy Pearson Manager, Information Design & Communications Chevron Corporation
Michael Perdigao President, Advertising & Corporate Communications The Wonderful Company
Danya Porter Lead Media & Industry Verticals Digital Marketing Bloomberg L.P.
Jennifer Pouchot Director of Creative Services SEI
Kevin Purcer Sr. Manager – Digital Strategy and Engagement Chick-Fil-A, Inc.
Cassandra Quinley Senior Marketing Manager Ferguson Enterprises
Danny Rickard Media Studio Lead, TeamPeople@Merck & Co. Merck & Co.
Kevin Rose Executive Director, Marketing Operations Boehringer Ingelheim Pharmaceuticals, Inc.
Anna Ross Director, Global Integrated Marketing Communications Combe Incorporated
Mandy Ross Creative Manager UL
Nathanael Saldaña Creative Director Visit Philadelphia
Joe Saracino VP Brand Strategy and Media Chick-Fil-A, Inc.
Allyson Schultz Manager, Enterprise Marketing EmblemHealth
Shannon Sexton Procurement Supplier Performance Manager, Media, Digital and Market Research Diageo North America, Inc.
Sweta Shah Sr. Marketing Manager SunPower Corporation
Russell Sicklick Account Executive Bank of America
Rachel Smith Manager, Digital Production Campbell Soup Company
Stephen Sonnenfeld Vice President, Corporate Advertising and Brand Integration Thomson Reuters
Danielle Spedale Sr. Account Manager Mary Kay Inc.
Jed Steinberg Assistant Vice President AXA Equitable
Laura Stevens Senior Manager Deloitte
Greg Stranz Senior Marketing Manager JPMorgan Chase & Co.
Kay Streit Sr. Content Manager Walmart Stores, Inc.
Jeremy Swiller Advertising Program Manager Lenovo United States Inc.
Rhonda N Tankerson Social Media Strategist MGM Resorts International
Eric Tash Digital Marketing Manager Prestige Brands, Inc.
Kylie Turnauer Manager, Marketing Servicing Operations CarMax Auto Superstores, Inc.
Janiene Ullrich VP, Creative Relations Francis Ford Coppola Presents
Pamela Upton Senior Vice President, Executive Creative Director Bank of America
Abbie Wahl Creative Director CertaPro Painters
Melanie Walsh Associate Director, Creative Center of Excellence Biogen Inc.
Kathleen Watson Sr. Creative Account Services Manager Cisco Systems, Inc.
Kim Welty Director of Design Operations Logitech
Marc Williams Excecutive Creative Director, Marketing Communications JPMorgan Chase & Co.
Gregory Williamson Creative Director JPMorgan Chase & Co.
Julie Wisnicki Operations & Production Manager Illumina, Inc.
  • Name

    Charissa Messer (Co-chairperson)

    Title

    SVP, Strategic Marketing Executive

    COMPANY

    Bank of America
  • Name

    Jack Teuber (Co-chairperson)

    Title

    Creative Leader

    COMPANY

    PwC
  • Name

    William Abrams

    Title

    Director of Creative Services

    COMPANY

    Healthfirst
  • Name

    Yesenia Abreu

    Title

    Sr. Consultant, VSO

    COMPANY

    Verizon Wireless Inc.
  • Name

    Kate Ardini

    Title

    Brand Director

    COMPANY

    John Hancock Financial Services, Inc.
  • Name

    Wayne Barringer

    Title

    Director, Creative Services

    COMPANY

    The Boeing Company
  • Name

    Laura Bauer

    Title

    Sr Designer

    COMPANY

    Align Technology, Inc.
  • Name

    Cathy Beans

    Title

    Marketing Director

    COMPANY

    Dell Inc.
  • Name

    Chuck Bradford

    Title

    Sr Mgr Agency Management

    COMPANY

    Chick-Fil-A, Inc.
  • Name

    Susan Brown

    Title

    Sr Director/Creative Director

    COMPANY

    TIAA
  • Name

    Jenn Bullard

    Title

    Production Director, Creative Services

    COMPANY

    ASPCA
  • Name

    Nancy Caldwell

    Title

    Supervisor, Project Management

    COMPANY

    Chevron Corporation
  • Name

    Lisann Campbell-Robinson

    Title

    Sr. Marketing Project Manager

    COMPANY

    The Hartford
  • Name

    Nancy Cech

    Title

    Agency Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Elisa Cibrario

    Title

    VP, Creative Center of Excellence, Copy Lead

    COMPANY

    Citi (Citibank NA)
  • Name

    Jessica Cipolla

    Title

    VP Marketing

    COMPANY

    MGM Resorts International
  • Name

    Zaira Collazo

    Title

    Production Manager

    COMPANY

    Citi
  • Name

    Kathryn Craig

    Title

    Communications Manager

    COMPANY

    Whirlpool Corporation
  • Name

    David Dell'Accio

    Title

    Senior Manager, Creative Director

    COMPANY

    Deloitte
  • Name

    Michael DeNardo

    Title

    Associate Director, Brand Identity & Agency Management

    COMPANY

    Verizon Wireless Inc.
  • Name

    Jose Diaz-Portalatin

    Title

    Sr Creative Manager

    COMPANY

    Healthfirst
  • Name

    Lisa Fedele

    Title

    Creative Strategy & Operations Lead, The Hatch and Cisco TV

    COMPANY

    Cisco Systems, Inc.
  • Name

    Valerie Fedun

    Title

    Sr. Director, Account Management

    COMPANY

    TIAA
  • Name

    Robert Feeney

    Title

    Marketing

    COMPANY

    EmblemHealth
  • Name

    Teresa Fiore

    Title

    Associate Director, Global Sourcing

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Marc Gagnon

    Title

    Head of Creative Services, Global Marketing Services

    COMPANY

    Legg Mason & Co., LLC
  • Name

    Mark Gibson

    Title

    Assistant Vice President, Advertising

    COMPANY

    State Farm Mutual Automobile Insurance Co.
  • Name

    Plamena Grigorieva

    Title

    Program Manager, U.S. Issuer Marketing

    COMPANY

    MasterCard Worldwide
  • Name

    Caleb Grindle

    Title

    Senior Manager

    COMPANY

    Pegasystems, Inc
  • Name

    Julia Gutz Moller

    Title

    AVP, US Marketing Brand and Creative

    COMPANY

    Allianz Life Insurance Company of North America
  • Name

    Susan Hallock

    Title

    Vice President, Marketing Communications

    COMPANY

    The Capital Group
  • Name

    Chris Hartley

    Title

    Vice President of Marketing

    COMPANY

    Blue Rhino Corporation
  • Name

    Glenn Herdling

    Title

    Senior Director - Editorial Lead

    COMPANY

    AXA Equitable
  • Name

    Tiffanie Hiibner

    Title

    Senior Vice President, Marketing Services

    COMPANY

    Nationwide
  • Name

    Krista Hill

    Title

    Vice President Sourcing

    COMPANY

    JPMorgan Chase & Co.
  • Name

    Taylor Horen

    Title

    Digital Marketing Specialist (Social Media)

    COMPANY

    The Sherwin-Williams Company
  • Name

    Meghan Howell

    Title

    Creative Services Manager

    COMPANY

    Formica Corporation
  • Name

    Mark Karlan

    Title

    Director of Digital Marketing

    COMPANY

    Prestige Brands, Inc.
  • Name

    Barbara Keesler

    Title

    Media Buyer

    COMPANY

    Educational Testing Service (ETS)
  • Name

    Shawn Kelly

    Title

    Director, Creative Media Services

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Ragan Kensington

    Title

    Digital Marketing Manager

    COMPANY

    Penguin Random House
  • Name

    Lorraine Kraus

    Title

    Head of Barbie Broadcast Production

    COMPANY

    Mattel, Inc.
  • Name

    Liz Larson

    Title

    VP, Director of Brand & Advertising

    COMPANY

    MFS Investment Management
  • Name

    Lisa Leake

    Title

    VP, Agency Relationship Mgmt & Admin

    COMPANY

    PNC Bank, N. A.
  • Name

    Cathy Leaning

    Title

    Asst. VP, Marketing Services

    COMPANY

    University of Maryland University College
  • Name

    Stephnee Leathers

    Title

    Sr. Director Creative Services

    COMPANY

    Robert Half International
  • Name

    Vivian Liberti

    Title

    Manager, Graphic Design

    COMPANY

    Stanford Health Care
  • Name

    Shira Lompa

    Title

    Director of Marketing Operations

    COMPANY

    First Republic Bank
  • Name

    Helen Lona

    Title

    Graphic Designer

    COMPANY

    Elkay Manufacturing Company
  • Name

    Jeff Lucas

    Title

    Vice President, GBS-Advanced Media

    COMPANY

    Raytheon Company
  • Name

    Brad Lund

    Title

    Director, Creative Media Services

    COMPANY

    Campbell Soup Company
  • Name

    Marissa Mangan

    Title

    Marketing Operations Manager

    COMPANY

    First Republic Bank
  • Name

    Roger Martin

    Title

    Project Manager IFP Marketing

    COMPANY

    Blue Shield of California
  • Name

    John McGuinness

    Title

    Head of Media

    COMPANY

    Bluebeam Software
  • Name

    Shawn McLaughlin

    Title

    Director of Marketing

    COMPANY

    Ferguson Enterprises
  • Name

    Kimberly McNeil-Downs

    Title

    Vice President, Agency Workflow Management

    COMPANY

    Fidelity Investments
  • Name

    Amanda Mellen

    Title

    Sr. Director Integrated Marketing

    COMPANY

    LifeLock, Inc.
  • Name

    Lisa Melton

    Title

    Assistant Vice President

    COMPANY

    Amica Mutual Insurance Company
  • Name

    Bethany Morgan

    Title

    Graphic Designer

    COMPANY

    BlackRock, Inc.
  • Name

    Jessica Morrison

    Title

    Marketing Operations Specialist

    COMPANY

    American Family Insurance
  • Name

    Anna Muccio

    Title

    Senior Manager

    COMPANY

    American Express Company
  • Name

    Pamela Orlando

    Title

    Marketing Director, Agency Head

    COMPANY

    Humana Inc.
  • Name

    Tracy Pearson

    Title

    Manager, Information Design & Communications

    COMPANY

    Chevron Corporation
  • Name

    Michael Perdigao

    Title

    President, Advertising & Corporate Communications

    COMPANY

    The Wonderful Company
  • Name

    Danya Porter

    Title

    Lead Media & Industry Verticals Digital Marketing

    COMPANY

    Bloomberg L.P.
  • Name

    Jennifer Pouchot

    Title

    Director of Creative Services

    COMPANY

    SEI
  • Name

    Kevin Purcer

    Title

    Sr. Manager – Digital Strategy and Engagement

    COMPANY

    Chick-Fil-A, Inc.
  • Name

    Cassandra Quinley

    Title

    Senior Marketing Manager

    COMPANY

    Ferguson Enterprises
  • Name

    Danny Rickard

    Title

    Media Studio Lead, TeamPeople@Merck & Co.

    COMPANY

    Merck & Co.
  • Name

    Kevin Rose

    Title

    Executive Director, Marketing Operations

    COMPANY

    Boehringer Ingelheim Pharmaceuticals, Inc.
  • Name

    Anna Ross

    Title

    Director, Global Integrated Marketing Communications

    COMPANY

    Combe Incorporated
  • Name

    Mandy Ross

    Title

    Creative Manager

    COMPANY

    UL
  • Name

    Nathanael Saldaña

    Title

    Creative Director

    COMPANY

    Visit Philadelphia
  • Name

    Joe Saracino

    Title

    VP Brand Strategy and Media

    COMPANY

    Chick-Fil-A, Inc.
  • Name

    Allyson Schultz

    Title

    Manager, Enterprise Marketing

    COMPANY

    EmblemHealth
  • Name

    Shannon Sexton

    Title

    Procurement Supplier Performance Manager, Media, Digital and Market Research

    COMPANY

    Diageo North America, Inc.
  • Name

    Sweta Shah

    Title

    Sr. Marketing Manager

    COMPANY

    SunPower Corporation
  • Name

    Russell Sicklick

    Title

    Account Executive

    COMPANY

    Bank of America
  • Name

    Rachel Smith

    Title

    Manager, Digital Production

    COMPANY

    Campbell Soup Company
  • Name

    Stephen Sonnenfeld

    Title

    Vice President, Corporate Advertising and Brand Integration

    COMPANY

    Thomson Reuters
  • Name

    Danielle Spedale

    Title

    Sr. Account Manager

    COMPANY

    Mary Kay Inc.
  • Name

    Jed Steinberg

    Title

    Assistant Vice President

    COMPANY

    AXA Equitable
  • Name

    Laura Stevens

    Title

    Senior Manager

    COMPANY

    Deloitte
  • Name

    Greg Stranz

    Title

    Senior Marketing Manager

    COMPANY

    JPMorgan Chase & Co.
  • Name

    Kay Streit

    Title

    Sr. Content Manager

    COMPANY

    Walmart Stores, Inc.
  • Name

    Jeremy Swiller

    Title

    Advertising Program Manager

    COMPANY

    Lenovo United States Inc.
  • Name

    Rhonda N Tankerson

    Title

    Social Media Strategist

    COMPANY

    MGM Resorts International
  • Name

    Eric Tash

    Title

    Digital Marketing Manager

    COMPANY

    Prestige Brands, Inc.
  • Name

    Kylie Turnauer

    Title

    Manager, Marketing Servicing Operations

    COMPANY

    CarMax Auto Superstores, Inc.
  • Name

    Janiene Ullrich

    Title

    VP, Creative Relations

    COMPANY

    Francis Ford Coppola Presents
  • Name

    Pamela Upton

    Title

    Senior Vice President, Executive Creative Director

    COMPANY

    Bank of America
  • Name

    Abbie Wahl

    Title

    Creative Director

    COMPANY

    CertaPro Painters
  • Name

    Melanie Walsh

    Title

    Associate Director, Creative Center of Excellence

    COMPANY

    Biogen Inc.
  • Name

    Kathleen Watson

    Title

    Sr. Creative Account Services Manager

    COMPANY

    Cisco Systems, Inc.
  • Name

    Kim Welty

    Title

    Director of Design Operations

    COMPANY

    Logitech
  • Name

    Marc Williams

    Title

    Excecutive Creative Director, Marketing Communications

    COMPANY

    JPMorgan Chase & Co.
  • Name

    Gregory Williamson

    Title

    Creative Director

    COMPANY

    JPMorgan Chase & Co.
  • Name

    Julie Wisnicki

    Title

    Operations & Production Manager

    COMPANY

    Illumina, Inc.