Social Media Committee
Social media has exploded. According to a recent ANA study, 89% of marketers are now using social media to reach their customers-leaping from 20% just a few years ago. Despite this rapid growth, marketers have many questions and their issues include measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue
The Social Media Committee is for members who lead social media marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.
This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 14-16, 2013 at Ritz-Carlton, Laguna Niguel, CA. More information can be found here.
Committee Chair: Michael Donnelly, SVP, Group Head Global Digital Marketing, MasterCard Worldwide
Discussion Topics
- Measurement and ROI
- Internal Organizational Structure
- Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
- Privacy and Security Issues
- Location-Based Programs
- Using Social Media via Mobile and Gaming Platforms
Industry Initiatives/Research
Harnessing the Power of Newer Media Platforms for More Effective Marketing. Third Edition: In November, 2011, ANA released Harnessing the Power of Newer Media Platforms for More Effective Marketing, which details the findings of an online survey of client-side marketers. This is the third edition, with past studies conducted in 2007 and 2009. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more. The study addressed marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix. More information can be found here.
| Name | Title | Company |
|---|---|---|
| Michael Donnelly (Chairperson) | SVP, Group Head Global Digital Marketing | MasterCard Worldwide |
| Natasha Aarons | Sr. Consultant, Multicultural Marketing | Verizon Wireless Inc. |
| Darlene Abubakar | Senior Director, National Advertising and Marketing Programs | Amtrak-National Railroad Passenger Corp. |
| Joanne Albrecht | VP, Associate Media Director, MI-RJ Palmer | Combe Incorporated |
| Carl Allen | Asst. Manager - Advertising, Media & Brand | SeaWorld Parks and Entertainment |
| Frances Allen | Executive Vice President, Global Brand Strategy and Chief Marketing Officer | Denny's Inc. |
| Geri Allen | Corporate & Brand Communications Manager | Pepperidge Farm, Inc. |
| Jackie Alosso | Brand Manager, Innovation | Welch Foods Inc. |
| Ron Amram | Sr. Media Director | Heineken USA, Inc. |
| Maria Arbusto | Director, Digital Strategy | IBM Corporation |
| Phoukham Baccam | RIS | The Principal Financial Group |
| Bruno Bagala | WW GB MM Businss Solutions & M2BP Program Delivery Mgr | IBM Corporation |
| Kathy Baker | VP, Digital Marketing | Columbia Records, Division of Sony Music |
| Gina Ballenger | Vice President, Social Media Development | Wells Fargo & Co. |
| Sara Banda | Public Affairs Manager | Consolidated Edison Co. of New York, Inc. |
| Meghan Barbosa | Sr. Associate Brand Manager - Marking & Corrections | BIC USA Inc. |
| Jason Bartlett | VP, Global Social Marketing | Xerox Corporation |
| Nicole Benvenuto | Social Media Channel Manager | Florida Power & Light Co. |
| Julie Berge | Senior Public Relations Specialist | Vision Service Plan, Inc. |
| Elizabeth Birenbaum | VP, Global Interactive Mktg | MasterCard Worldwide |
| Ben Blakesley | Social Media Specialist | Vanguard Group, Inc. |
| Tammy Board | Director, Marketing Technology & Digital Compliance | Brown-Forman Corporation |
| Nicole Bohorad | Sr. Manager, Social Media Marketing | Capital One Services, Inc. |
| Lisa Bongiovi | Program Manager | MasterCard Worldwide |
| Jamie Braverman | Senior Marketing Associate | Deloitte |
| Lise Brende | Head of Research & Analytics | Columbia Records, Division of Sony Music |
| Seth Brewer | Senior Director, Digital Marketing | Travelers Insurance |
| Adam Broitman | Vice President/Senior Business Leader - Global Digital Marketing | MasterCard Worldwide |
| Larissa Bryan | Global Insights | Transitions Optical, Inc. |
| Tina Budd | Senior Director of Marketing | Ladies Professional Golf Association |
| Brooke Burdge | Marketing Associate | Deloitte |
| Steve Butler | Corporate Identity Manager | Agilent Technologies |
| Michael Buzzeo | Head of International Marketing | Forex Capital Markets |
| Sabrina Caluori | Director of Marketing | Home Box Office |
| Tracy Camarata | Marketing Manager | MetLife, Inc. |
| Jennifer Carli | Vice President, Marketing & Customer Strategies | BMO Harris Bank |
| Barbara Cerf | Corporate Vice President, Women`s Market | New York Life Insurance Company |
| Christina Ranhee Chang | Capital One Services, Inc. | |
| Cindy Chen | Marketing Director, OREO | Kraft Foods Group, Inc. |
| Nick Cifuentes | Director, Global Social Media | Ancestry.com Inc. |
| Amy Clark | Manager of Digital Activation | PepsiCo, Inc. |
| Melanie Clarke | Marketing Assistant/ Social Media Coordinator | IMAN Cosmetics |
| Kelly Colbert | Director, Strategic Advertising | Empire Blue Cross and Blue Shield |
| Tim Collins | Senior Vice President, Experiential Marketing | Wells Fargo & Co. |
| Chris Connelly | Director, Product Management | Benjamin Moore & Co. |
| Jay Cook | Global Sourcing Manager - WW Advertising | Apple Inc. |
| Jessica Cordes | Associate Manager, Marketing Strategy | Walt Disney Parks and Resorts |
| Jose Costa | CEO | MAACO |
| Bonnie Cruice | Social Media Specialist | Vanguard Group, Inc. |
| Shawn Cummings | Interim VP, Marketing | Timex Group USA, Inc. |
| Janelle Davis | Evaluations Analyst | AAA |
| Molly Decker | Communications Channel Manager | Unilever United States, Inc. |
| Alexandra Dimodica | Deloitte | |
| Jonathan Doniger | Executive Director, EBusiness | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Matthew Dunn | Associate Program Manager, Social Media Strategy | Liberty Mutual Group |
| Temeka Easter | Director of Social Media | Sallie Mae |
| Luann Edwards | Senior Meeting Manager | FM Global |
| Susan Esposito | Vice President, Purchasing NA | Sanofi-Aventis |
| Darren Eyster | Manager of Digital Marketing, Social Media | General Growth Properties, Inc. |
| Carlos Figueroa | Project Manager, WDPRO | Walt Disney Parks and Resorts |
| Louis Figurito | Mailing Solutions Specialist | United States Postal Service |
| Megan Fink | Site Producer | Walt Disney Parks and Resorts Online |
| Karen Firda | Manager, Integrated Marketing | Pepperidge Farm, Inc. |
| Alison Flack | Media Director | Lord & Taylor |
| Lenny Fontes | Social Application Developer | The Walt Disney Company |
| Euan Ford | Multicultural Marketing Strategist | American Family Insurance |
| Diane Frankenfield | Senior Vice President | Oppenheimer Funds, Inc. |
| Garlanda Freeze | Sr. Manager, Integrated Marketing | USG Corporation |
| Kristin Fritz | Content Director, Digital Channel & Marketing Development | Random House |
| Mark Funderburk | Brand Manager - Pocket Lighters | BIC USA Inc. |
| Heny Gabay | VP, Marketing, Super 8 | Wyndham Worldwide |
| Aaron Gayhart | Travel Industry Marketing Associate | Disney Destinations LLC |
| Noel Geoffroy | Director, Ketchup | H. J. Heinz Company |
| Jacqueline Geyfman | Marketing Manager, B2B | Choice Hotels International, Inc. |
| Susan Godfrey | Sesame Place | |
| Jessica Gonzalez | Marketing Analyst | Xerox Corporation |
| Shawn Goodin | Director of Digital Marketing | Northwestern Mutual |
| Seth Goodman | SVP | Citigroup Inc. |
| Stacy Gratz | Manager, Social Media Marketing | American Express Company |
| Lynette Green | Interactive Marketing Manager | West Main Interactive |
| Liliana Grip | Regions Financial Corp. | |
| Laura Gross | SVP, Chief Marketing and E-Business Officer | Muriel Siebert & Company |
| Danielle Gustafson | VP, Director, Digital & Social Media | CIT Group, Inc. |
| Eric Haberacker | Marketing Manager | Vanguard Group, Inc. |
| Dianne Harvard | Web Coordinator | Medifast |
| Mari Hayes | Vice President, Strategic Marketing - Zep Retail | Zep Inc. |
| Erika Heald | Director, Content and Communications | Achievers |
| Stephanie Henderson | Lead Marketing Communications Manager | AT&T Mobility |
| Lisa Hendren | Photo Editor/Social Media | AAA Publishing |
| Melissa Herard | Sr. EBusiness Marketing Consultant | MetLife, Inc. |
| Luis Hernandez | Senior Attorney, Law Department, Marketing & Regulatory | Unilever United States, Inc. |
| Lisa Hicks | Demand Programs - Leveraging Information | IBM Corporation |
| Pamela Hinkle | Marketing Manager | Knouse Foods Cooperative, Inc. |
| Julie Hollander | Director, Global Media Strategy & Innovation | PepsiCo, Inc. |
| Grace Hom | Reputation, Consumer, & Education-Brand Mktg Mgr | Autodesk, Inc. |
| Lisa Hope | Digital Media Coordinator | LifeSouth Community Blood Centers, Inc. |
| Emily Horning | Digital Communications Manager | Starwood Hotels & Resorts Worldwide, Inc. |
| Christine Hung | Senior Marketing Manager | Random House |
| Christopher Jasinski | Amway Corporation | |
| Erik Jensen | Director of Advertising and Merchandising | Denny's Corp. |
| Elizabeth Jernigan | Analyst, Corporate Alliances | St. Jude Children`s Research Hospital, Inc. ALSAC |
| Emily Johnson | Web Marketing Manager | National Grid |
| Catherine Johnston | Marketing Mgr | General Electric Consumer & Industrial |
| Amanda Jorgensen | CHC Brand Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Sangeeta Joseph | Brand Systems Manager | IBM Corporation |
| Graham Kahr | Product Manager Social Commerce | Zappos.com |
| Mariola Kalinska | Senior Client Manager | GreenLight Rights |
| Mark Kasperowicz | Global Digital Marketing Manager | Alcoa Inc. |
| Joshua Kidd | Web Marketing Specialist | Siemens Corporation |
| Janine King | Sanofi-Aventis | |
| Han Ko | Director, Web Marketing | Consumers Union, Inc. |
| Robin Korman | SVP, Loyalty Marketing | Wyndham Worldwide Corporation |
| Jason Lakeman | Senior Marketing Manager | Robert Half International |
| Beth Lange | Digital Marketing | Mercedes-Benz USA, LLC |
| Sharon LaSure-Roy | Senior Manager, Digital Marketing | BlueCross BlueShield of Florida |
| Elaine Lawson | Vice President/Business Leader, U.S. Consumer & Digital Marketing | MasterCard Worldwide |
| Katy Lee | Marketing/Ad Specialist | IKEA North America |
| Kathryn Lemke | Interactive Marketing Manager | SeaWorld Parks & Entertainment |
| Joy Lindsey | Membership Marketing Manager | National PTA |
| Colin Linggo | Director of Marketing & Media | Paramount Pictures |
| Angela Lograsso | Group Manager | Verizon Communications |
| Elizabeth Lupfer | Senior Manager, Employee Experience and HR Technologies | Verizon Communications |
| Emily Lyman | Online Marketer | Random House |
| Stacy Marcus | Associate | Reed Smith LLP |
| Laura Marshall | Assistant Marketing Manager | Knouse Foods Cooperative, Inc. |
| Elizabeth Matthews | Public Affairs Manager | Consolidated Edison Co. of New York, Inc. |
| JoAnn Mccormack | Sr. Digital & Activation Manager | Novartis Consumer Health, Inc. |
| Patricia McGreal | Manager, Global Advertising | Campbell Soup Company |
| Margaret McKinley | Integrated Marketing Communications Manager | IBM Corporation |
| Linda Menke | Social Media & Event Marketing Manager | Beef 'O' Brady's |
| Milan Mijatovic | Marketing Research Manager | E*Trade Financial Corp. |
| Yvonne Montanino | Sr. Manager, Consumer & Market Insights | Unilever United States, Inc. |
| Paige Montgomery | National Digital Marketing Manager | Deloitte |
| Ofelia Morera | Senior Staff, Brand Management | Verizon Communications |
| Melissa Musgrove | Social Media Community Manager | Regions Financial Corp. |
| Mason Nelder | Director of Social Media & Digital Strategy | Verizon Wireless Inc. |
| Melissa Newell | Social Media Specialist | Mercedes-Benz USA, LLC |
| Sharifah Niles-Lane | Social Media Strategy Manager, Global Brand Development | Liberty Mutual Group |
| Mary O`Shea | Advertising & DM Executive | Tourism Ireland |
| Lisa Oliveira | Assoc Brand Manager - Shavers | BIC USA Inc. |
| Esohe Omoruyi | AVP, Digital Media Investments | L`Oréal USA |
| Tony Pace | Chief Marketing Officer | Subway Franchisee Advertising Fund Trust |
| Amy Paquette | Sr. Manager, Social Media Marketing | Cisco Systems, Inc. |
| Jene Park | Assistant Manager, Online Marketing | American Express Company |
| Anthony Plescia | Social Media Analyst | Research In Motion, Ltd. |
| Brett Pohlman | Social Media Community Manager | Regions Financial Corp. |
| Stacy Poliseo | Internet Marketing Manager | Johns Hopkins Medicine |
| Patricia Popowich | Brand Manager, Scotch Portfolio | Diageo North America, Inc. |
| Lynn Porterfield | CHQ Advertising | IBM Corporation |
| Jennifer Powers | Regional Marketing Officer | Seacoast National Bank |
| Francesca Puglisi | Associate Marketing Manager | Transitions Optical, Inc. |
| Iryna Pustovoyt | Marketing Associate | Legg Mason & Co., LLC |
| Julia Quinn | Director, Social Media | Amtrak |
| Lisa Reckart | Director of Owner Communications | Marriott Vacation Club International |
| Kris Reybitz | Institutional Marketing | SEI |
| Elena Riley | Email Marketing Associate | Consumers Reports |
| Turner Roach | Marketing Manager | Deloitte |
| Mark Robinson | Corporate Sponsorship Manager | T. Rowe Price Group, Inc. |
| Lacey Rodgers | Communications Leader | General Electric Capital Services, Inc. |
| Elida Rodriguez | Associate Marketing Manager, Communications | Transitions Optical, Inc. |
| Heather Romero | Employer Brand Communications Manager | Chase |
| Ilene Rosen | Communications Technology Manager | GE Healthcare |
| Diane Rotondo | Web Director | SEI |
| Brad Ruffkess | Social Media Marketing Manager | Coca-Cola Company |
| James Sarino | Online Community Specialist | Scottrade, Inc. |
| Laurie Satran | Internet Specialist | IKEA North America |
| Gwen Schaefer | Program Associate | Disney Destinations LLC |
| Lisa Schmitt-Collins | Manager, Interactive Marketing | USG Corporation |
| Cathy Schreiber | Web Communities Manager | Meyer US |
| Troy Schremmer | Fort Washington Collegiate Church | |
| Duane Schulz | Vice President of Interactive Marketing | Xerox Corporation |
| Lauren Sella | Senior Brand Manager | Mondelez International |
| Lisa Sharp | Digital Communications Specialist | Benjamin Moore & Co. |
| Mary Beth Shields | Asst. Product Manager Consumer Products | Tyson Foods, Inc. |
| Charlie Shin | CRM & Fan Engagement Leader | Major League Soccer |
| Helena Shirley | Consumer Insights | Caribou Coffee Company, Inc. |
| Michael Sines | Group Sales Development & Integration Coordinator | Walt Disney Parks and Resorts |
| Kay Slaven | Senior Manager, Digital Marketing | Kraft Foods Group, Inc. |
| Gillian Smith | Chief Marketing Officer | City Year Inc. |
| Marcene Sonneck | Associate Brand Manager, Digital Marketing | Hormel Foods Corporation |
| Sarah Stalnecker | Media Manager - Pearle, SGH | Luxottica Retail |
| Noah Szporn | Category Marketing Director | Ferrero USA, Inc. |
| Kevin Tang | IT Leader, Life Sciences China | General Electric Company |
| Kisha Tapangan | Social Media Community Manager | Liberty Mutual Group |
| Courtney Taylor | Associate Marketing Manager | Capital One Services, Inc. |
| Michael Therrien | MEA Digital and Transformation Leader | IBM Corporation |
| Todd Thorson | Product Marketing | Blue Shield of California |
| Scott Tibbs | Global Digital Marketing Manager | Kao USA Inc. |
| Jacqueline Touma | Director, Customer Relationship Marketing | T-Mobile USA, Inc. |
| Danny Urquia | Account Executive | Major League Soccer |
| Amy Vermilion | Director, Marketing | Victoria`s Secret |
| Chad Vincent | CMO and Retail Business Leader | Sartori Cheese |
| Stacia Wake | Marketing Manager, Disney Corporate Alliances | Disney World |
| Andrea Waldman | Director, Consumer Activation & Creative Svc | Merck Consumer Care |
| Gregory Weiss | Vice President/Business Leader, Social Media Marketing | MasterCard Worldwide |
| Thad Wengert | Director of CRM | Family Dollar Stores, Inc. |
| Samantha Willems | Manager, Brand Marketing | Gap Inc. |
| Kelley Williams | Manager, Marketing & Communications | American Express Company |
| Belinda Wilson | Associate Manager, Multicultural Marketing Strategy | Disney Destinations LLC |
| Bruce Wilson | Interactive Marketing Manager | SeaWorld Parks and Entertainment |
| Kevin Winterfield | Mind Blower | IBM Corporation |
| Heather Winters | Brand Marketing | Darden Restaurants |
| Tina Wong | Brand Manager | Safeway Inc. |
| Karen Worthington | SVP | Bank of America |
| Jonathan Young | VP, Social Media | Citibank, N.A. |
| Amanda Zaky | Manager of Interactive | Mars Snackfood US |
