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Social Media Committee

Social media has exploded. According to a recent ANA study, 89% of marketers are now using social media to reach their customers-leaping from 20% just a few years ago. Despite this rapid growth, marketers have many questions and their issues include measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue

The Social Media Committee is for members who lead social media marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.  

This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 13-15, 2014 at St. Regis Monarch Beach, Dana Point, CA. Click here for more information.

Committee Chair: Michael Donnelly, SVP, Group Head Global Digital Marketing, MasterCard Worldwide


Discussion Topics

  • Measurement and ROI
  • Internal Organizational Structure
  • Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
  • Privacy and Security Issues
  • Location-Based Programs
  • Using Social Media via Mobile and Gaming Platforms

Name Title Company
Michael Donnelly (Chairperson) SVP, Group Head Global Digital Marketing MasterCard Worldwide
Natasha Aarons Sr. Consultant, Multicultural Marketing Verizon Wireless Inc.
Darlene Abubakar Senior Director, National Advertising and Marketing Programs Amtrak-National Railroad Passenger Corp.
Frances Allen Executive Vice President, Global Brand Strategy and Chief Marketing Officer Denny's Corp.
Carl Allen Asst. Manager - Advertising, Media & Brand SeaWorld Parks and Entertainment
Jackie Alosso Brand Manager, Innovation Welch Foods Inc.
Ron Amram Sr. Media Director Heineken USA, Inc.
Maria Arbusto Director, Digital Strategy IBM Corporation
David Aziz Assistant Social Media Manager Toys 'R' Us, Inc.
Phoukham Baccam RIS The Principal Financial Group
Bruno Bagala WW GB MM Business Solutions & M2BP Program Delivery Mgr IBM Corporation
Kathy Baker VP, Digital Marketing Columbia Records, Division of Sony Music
Tricia Bancroft Director, Branding and Integrated Marketing MSC Industrial Supply
Sara Banda Public Affairs Manager Consolidated Edison Co. of New York, Inc.
Meghan Barbosa Sr. Associate Brand Manager - Marking & Corrections BIC USA Inc.
Jason Bartlett VP, Global Social Marketing Xerox Corporation
Nicole Benvenuto Social Media Channel Manager Florida Power & Light Co.
Elizabeth Birenbaum VP, Global Interactive Mktg MasterCard Worldwide
Ben Blakesley Senior Manager, Global Social Media Reebok International Ltd.
Joan Bloom SVP Mktg. & Planning Fidelity Investments
Tammy Board Director, Marketing Technology & Digital Compliance Brown-Forman Corporation
Nicole Bohorad Sr. Manager, Social Media Marketing Capital One Services, Inc.
Lisa Bongiovi Program Manager MasterCard Worldwide
Erin Bonsang Director Hasbro, Inc.
Lise Brende Head of Research & Analytics Columbia Records, Division of Sony Music
Seth Brewer Senior Director, Digital Marketing Travelers Insurance
Adam Broitman Vice President/Senior Business Leader - Global Digital Marketing MasterCard Worldwide
Larissa Bryan Director, Global Analytics & Intelligence Transitions Optical, Inc.
Tina Budd Senior Director of Marketing Ladies Professional Golf Association
Steve Butler Corporate Identity Manager Agilent Technologies
Michael Buzzeo Head of International Marketing Forex Capital Markets
Cassaundra Callon Sr. Marketing Specialist Chiquita Brands International, Inc.
Sabrina Caluori Director of Marketing Home Box Office
Tracy Camarata Marketing Manager MetLife, Inc.
Bonnie Cao Senior Analyst, Strategic Sourcing Sony Pictures Entertainment - (SS&P)
Jennifer Carli Director, Cda. Advertising , Corp Marketing Bank of Montreal
Barbara Cerf Corporate Vice President, Women`s Market New York Life Insurance Company
Joseph Chang Manager, Social Business Prudential Insurance Company of America
Christina Ranhee Chang   Capital One Services, Inc.
Ami Chitwood Sr. Manager - Social Media Deloitte
Amy Clark Manager of Digital Activation PepsiCo, Inc.
Melanie Clarke Social Media Coordinator IMAN Cosmetics
Kelly Colbert Staff VP, Advertising & Social Media WellPoint, Inc.
Marie Coleman Social Media Manager Navient
Matthew Colleran Director Hasbro, Inc.
Ramona Collins Manager, Social Media - Sam's Club Walmart Stores, Inc.
Chris Connelly Director, Product Management Benjamin Moore & Co.
Jessica Cordes Associate Manager, Marketing Strategy Walt Disney Parks and Resorts
Bonnie Cruice Creative Social Manager Vanguard Group, Inc.
Shawn Cummings Interim VP, Marketing Timex Group USA, Inc.
Emily Davis Digital Marketing Manager Penguin Random House
Alexandra Dimodica   Deloitte
Jonathan Doniger Director, EBusiness Boehringer Ingelheim Pharmaceuticals, Inc.
Lisa Dreeke Director, Integrated Marketing Johnson & Johnson
Debbie Drury Director, Brand Communications American Standard Brands
Matthew Dunn Associate Program Manager, Advertising and Global Brand Management Liberty Mutual Group
Temeka Easter Director of Social Media Sallie Mae
Luann Edwards Senior Meeting Manager FM Global
Susan Esposito Vice President, Purchasing NA Sanofi-Aventis
Darren Eyster Manager of Digital Marketing, Social Media General Growth Properties, Inc.
Britt Farrar Manager of Social Media CarMax Auto Superstores, Inc.
Carlos Figueroa Project Manager, WDPRO Walt Disney Parks and Resorts
Louis Figurito Direct Marketing Specialist United States Postal Service
Alison Flack Media Director Lord & Taylor
Andrew Flanagan Executive Director - Digital Strategy & Optimization Lenovo Group Ltd.
Euan Ford Multicultural Marketing Strategist American Family Insurance
Karie Ford Vice President, FAF-Media Services Subway
Kristin Fritz Content Director, Digital Channel & Marketing Development Penguin Random House
Mark Funderburk Brand Manager - Pocket Lighters BIC USA Inc.
Heny Gabay VP, Marketing, Super 8 Wyndham Worldwide
Alexandra Galindez Client Partner Facebook
Erin Galloway Associate Director of Marketing & Publicity Penguin Putnam Inc.
Jacqueline Geyfman Marketing Manager, B2B Choice Hotels International, Inc.
Jessica Gonzalez Marketing Analyst Xerox Corporation
Seth Goodman SVP Citigroup Inc.
Koy Grant Associate Marketing Manager, Communications Busch Gardens Williamsburg
Stacy Gratz Manager, Social Media Marketing American Express Company
Lynette Green Interactive Marketing Manager Brown-Forman Corporation
Laura Gross VP, Research and Media Warner Bros. Entertainment, Inc.
Danielle Gustafson VP, Director, Digital & Social Media CIT Group, Inc.
Eric Haberacker Marketing Manager Vanguard Group, Inc.
Annette Hagood Director Xerox Corporation
Nicole Harris Social Media Coordinator Liberty Mutual Insurance Company
Erika Heald Head of Social Media & Content Marketing Anaplan
Stephanie Henderson Lead Marketing Communications Manager AT&T Mobility
Melissa Herard Sr. EBusiness Marketing Consultant MetLife, Inc.
Luis Hernandez Senior Attorney, Law Department, Marketing & Regulatory Unilever United States, Inc.
Michael Hibbison Vice President, Integrated Media Home Depot
Lisa Hicks Global Digital Strategy IBM Corporation
Pamela Hinkle Marketing Manager Knouse Foods Cooperative, Inc.
Hunter Hoffmann Head of US Communication Hiscox
Julie Hollander Director, Global Media Strategy & Innovation PepsiCo, Inc.
Lisa Hope Digital Media Coordinator LifeSouth Community Blood Centers, Inc.
Emily Horning Digital Communications Manager Starwood Hotels & Resorts Worldwide, Inc.
GWENEVERE HUBBARD MANAGER Darden Restaurants
Christine Hung Senior Marketing Manager Penguin Random House
Carole Irgang Consultant Godiva Chocolatier, Inc.
Teri James Managing Director Conning
Christopher Jasinski   Amway Corporation
Erik Jensen Director of Advertising and Merchandising Denny's Corp.
Marlon Johnson Sr. VP, Marketing & Brand Communications BTC Bahamas
Emily Johnson Social Media Marketing Manager National Grid
Naomi Johnson Public Affairs Specialist State Farm Mutual Automobile Insurance Co.
Catherine Johnston Marketing Mgr General Electric Consumer & Industrial
Amanda Jorgensen CHC Brand Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Sangeeta Joseph Brand Systems Manager IBM Corporation
Mariola Kalinska Senior Client Manager Corbis Entertainment
Adam Khan Merchant Offers Program Management Citigroup Inc.
Joshua Kidd Sr. Manager, Digital Marketing Siemens Corporation
Amanda Kim Social Media Analyst Under Armour Inc.
Janine King   Sanofi-Aventis
Cynthia Kleinbaum   Gilt Groupe, Inc.
Han Ko Director of Marketing Queens Borough Public Library
Soni Laing   Ryder System, Inc.
Jason Lakeman Senior Marketing Manager Robert Half International
Beth Lange Digital Marketing Mercedes-Benz USA, LLC
Jeff Larson Vice President of Global Marketing Development and Activation Subway Restaurants
Sharon LaSure-Roy Senior Manager, Social Media and Promotions Florida Blue
Elaine Lawson Vice President/Business Leader, U.S. Consumer & Digital Marketing MasterCard Worldwide
Katy Lee Marketing/Ad Specialist IKEA North America
Joy Lindsey Membership Marketing Manager National PTA
Colin Linggo Director of Marketing & Media Paramount Pictures
Lindsay Listanski Social Media Manager Coldwell Banker Real Estate Corp.
Angela Lograsso Group Manager Verizon Communications
Sabrina Macias Director Marketing Communications NASCAR
Andre Marciano Director, Media & Integrated Communication Pernod Ricard USA
Stacy Marcus Partner Reed Smith LLP
Mary-Irene Marek Social Media Manager Toys 'R' Us, Inc.
Laura Marshall Assistant Marketing Manager Knouse Foods Cooperative, Inc.
Elizabeth Matthews Public Affairs Manager Consolidated Edison Co. of New York, Inc.
JoAnn Mccormack Sr. Digital & Activation Manager Novartis Consumer Health, Inc.
Margaret McKinley Integrated Marketing Communications Manager IBM Corporation
Terry Mershon Operation & Marketing Gift Card Manager Marriott International, Inc.
Milan Mijatovic Marketing Research Manager E*Trade Financial Corp.
Paige Montgomery National Digital Marketing Manager Deloitte
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Thomas Mossbeck Digital & Social Media Specialist McKee Foods Corp.
Melissa Musgrove Social Media Community Manager Regions Financial Corp.
Hy Nguyen Director Marketing Toys 'R' Us, Inc.
Sharifah Niles-Lane Director, Social Media John Hancock Financial Services, Inc.
Mary O`Shea Advertising & DM Executive Tourism Ireland
Lisa Oliveira Assoc Brand Manager - Shavers BIC USA Inc.
Tony Pace Chief Marketing Officer Subway
Amy Paquette Sr. Manager, Social Media Marketing Cisco Systems, Inc.
James Pardes Vice President, Marketing & Communications New York Organ Donor Network, Inc.
Jene Park Assistant Manager, Online Marketing American Express Company
Betsy Paynter Manager, Social Meida Heineken USA, Inc.
Anthony Plescia Social Media Analyst Blackberry Limited
Brett Pohlman Social Media Community Manager Regions Financial Corp.
Patricia Popowich Brand Manager, Scotch Portfolio Diageo North America, Inc.
Lynn Porterfield Director of Enterprise Advertising Hewlett-Packard Company
Jennifer Powers Regional Marketing Officer Seacoast National Bank
Francesca Puglisi Associate Marketing Manager Transitions Optical, Inc.
Julia Quinn Director, Social Media Amtrak
Carol Radigan B2C Marketing Marriott International, Inc.
Lisa Reckart Director of Owner Communications Marriott Vacations Worldwide
Kris Reybitz Institutional Marketing SEI
Elena Riley Email Marketing Associate Consumers Reports
Anna Ritchie Digital Community Manager Sun Products Corp.
Turner Roach Marketing Manager Deloitte
Mark Robinson Corporate Sponsorship Manager T. Rowe Price Group, Inc.
Lacey Rodgers Communications Leader General Electric Capital Services, Inc.
Mary Rodgers Director, Marketing Communications Cuisinart
Elida Rodriguez Associate Marketing Manager, Communications Transitions Optical, Inc.
Jacquelyn Romano Manager KPMG LLP
Ilene Rosen Communications Technology Manager GE Healthcare
Diane Rotondo Web Director SEI
Brad Ruffkess Social Media Marketing Manager Coca-Cola Company
Kristin Ruiz Sr. Strategic Marketing Manager New York Organ Donor Network, Inc.
Teresa Rush-Edwards Sr. Mgr Lenovo Group Ltd.
Heide Sacher Corporate Vice President New York Life Insurance Company
Gwen Schaefer Program Associate Disney Destinations LLC
Lisa Schmitt-Collins Manager, Interactive Marketing USG Corporation
Cathy Schreiber Web Communities Manager Meyer US
Allyson Schultz Manager, Enterprise Marketing EmblemHealth
Duane Schulz Vice President of Interactive Marketing Xerox Corporation
Lauren Sella Senior Brand Manager Mondelez International
Mary Beth Shields Assoc. Brand Manager Tyson Foods, Inc.
Charlie Shin Senior Director, CRM & Analytics Major League Soccer
Helena Shirley Consumer Insights Caribou Coffee Company, Inc.
Kathryn Sillavan Interactive Marketing Manager SeaWorld Parks & Entertainment
Michael Sines Group Sales Development & Integration Coordinator Walt Disney Parks and Resorts
Kay Slaven Director Digital Marketing Student Loans Discover Financial Services, Inc.
Kathleen Slocum Senior Specialist, Public Relations Liberty Mutual Group
Travis Smith Director, Digital Marketing CoE Brown-Forman Corporation
Gillian Smith Chief Marketing Officer City Year Inc.
Marcene Sonneck Associate Brand Manager, Digital Marketing Hormel Foods Corporation
Rachel Spates Senior Social Media Consultant Sun Life Financial
Destene Styles Communication Strategy TD AMERITRADE Holding Corp.
Jonathan Sullivan Director of Digital Marketing Valspar Corp.
Claire Surrey Social Media Marketing Specialist EmblemHealth
Noah Szporn Category Director Nutella Ferrero USA, Inc.
Adam Tabachnikoff Director, Global Marketing Church's Chicken
Cara Tabatchnick Global Digital Strategy Director American International Group, Inc.
Kevin Tang IT Leader, Life Sciences China General Electric Company
Kisha Tapangan Associate Manager, Digital Marketing - Boys Brands Hasbro, Inc.
Eric Tash Social Media Manager Prestige Brands, Inc.
Courtney Taylor Associate Marketing Manager Capital One Services, Inc.
Michael Therrien MEA Digital and Transformation Leader IBM Corporation
Todd Thorson Product Marketing Blue Shield of California
Scott Tibbs Global Digital Marketing Manager Kao USA Inc.
Danny Urquia Manager Major League Soccer
Amy Vermilion Director, Marketing Victoria`s Secret
Chad Vincent Chief Marketing Officer and Retail Business Leader Sartori Cheese
Stacia Wake Manager, Disney Corporate Alliances Marketing Disney World
Andrea Waldman Director, Consumer Activation & Creative Svc Merck Consumer Care
Nicole Watson Sr. Consumer Brand Manager PerkinElmer, Inc.
Gregory Weiss Vice President/Business Leader, Social Media Marketing MasterCard Worldwide
Carolyn Werner Broker & Brand Activation Manager Hiscox
Briana Wilson PR & Social Media Coordinator West Virginia University
Belinda Wilson Associate Manager, Multicultural Marketing Strategy Disney Destinations LLC
Tiffany Winbush Social Media Manager Hiscox
Kevin Winterfield Mind Blower IBM Corporation
Heather Winters Brand Marketing Darden Restaurants
Hayley Wofford Marketing Associate & Event Coordinator Great Southern Wood Preserving, Inc.
Meredith Woodbridge Sr. Public Relations Associate Orange Leaf Frozen Yogurt
Karen Worthington SVP Bank of America
Amanda Zaky Manager of Interactive Mars Snackfood US
Miguel Zorrilla Assistant Media Manager Mars Incorporated

Next Meeting(s)

Social Media
Thursday, November 6, 2014
New York , NY

Prior Meeting(s)

Social Media
Thursday, June 12, 2014
New York , NY

Social Media
Wednesday, April 30, 2014
New York , NY

Social Media
Thursday, January 30, 2014
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Agency Relations, West Coast Chapter

Glendale, CA

Social Media, West Coast Chapter

San Mateo, CA

Business-to-Business

New York, NY

Social Media

New York, NY

Digital Marketing

New York, NY

Legal Affairs

New York, NY

Advertising Financial Management, West Coast Chapter

San Francisco, CA

Sponsorship & Event Marketing

New York, NY

Shopper Marketing

Chicago, IL

Advertising Financial Management

New York, NY

Full Committee Schedule