The Advertising Financial Management Committee explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising/marketing; procurement/sourcing specialists; and members within general marketing and advertising management.
This committee helps program the annual ANA Advertising Financial Management Conference, next planned for May 4-7, 2008.
Discussion Topics
- Agency compensation
- Measuring/maximizing ROI
- Procurement departments: pros and cons
- Process Excellence
- Performance monitoring/media auditing
- Understanding agency overhead
- Television production costs/costs savings
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Thursday, June 26, 2008 | New York, NY |
| Thursday, October 2, 2008 | New York, NY |
| Thursday, December 4, 2008 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Thursday, March 6, 2008 | New York, NY |
| Tuesday, December 4, 2007 | New York, NY |
| Tuesday, September 25, 2007 | New York, NY |
| Wednesday, June 20, 2007 | New York, NY |