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    Advertising Financial Management Committee

    View Committee Roster

    The Advertising Financial Management Committee explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising/marketing; procurement/sourcing specialists; and members within general marketing and advertising management.

    This committee helps program the annual ANA Advertising Financial Management Conference, next planned for April 25-28, 2010 at the Boca Raton Resort & Club, Boca Raton FL.


    Discussion Topics
    • Agency compensation
    • Measuring/maximizing ROI
    • Procurement departments: pros and cons
    • Process Excellence
    • Performance monitoring/media auditing
    • Television production costs/costs savings
    • Agency evaluations
    • Agency search
    • The cost/value equation
    • SOW Best Practices



    Upcoming Meeting Schedule



    Prior Meeting Notes