The Advertising Financial Management Committee explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising/marketing; procurement/sourcing specialists; and members within general marketing and advertising management.
This committee helps program the annual ANA Advertising Financial Management Conference, next planned for April 25-28, 2010 at the Boca Raton Resort & Club, Boca Raton FL.
Discussion Topics
- Agency compensation
- Measuring/maximizing ROI
- Procurement departments: pros and cons
- Process Excellence
- Performance monitoring/media auditing
- Television production costs/costs savings
- Agency evaluations
- Agency search
- The cost/value equation
- SOW Best Practices
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Wednesday, June 16, 2010 | New York, NY |
| Thursday, September 23, 2010 | New York, NY |
| Wednesday, December 1, 2010 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Tuesday, February 23, 2010 | New York, NY |
| Tuesday, December 1, 2009 | New York, NY |
| Thursday, September 17, 2009 | New York, NY |
| Wednesday, June 10, 2009 | New York, NY |